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10 strategies and tactics for Accessibility

What is Accessibility strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Accessibility strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Accessibility strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Accessibility strategy examples

We've added many examples of Accessibility tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for improving User-Centric Design and Branding Consistency

  • ⛳️ Strategy 1: Implement User-Centric Design Testing Processes

    • Conduct usability testing sessions with 200 users across Edubanc, EdPay, PayFlex, and Tuition Invoicing
    • Collaborate with operations, marketing, and product teams to identify and prioritise the top 5 design issues
    • Organise 2 focus group testing sessions for Edubanc and PayFlex to gather initial usability feedback
    • Design and integrate a systematic feedback collection process into Edubanc and EdPay product workflows
    • Establish a timeline for regular usability testing to ensure ongoing user feedback integration
    • Analyse usability testing data to highlight recurring themes and areas needing improvement
    • Schedule bi-weekly cross-functional meetings to address feedback findings with relevant stakeholders
    • Deploy changes based on identified design issues and re-test to confirm resolution
    • Create follow-up surveys post-testing to gauge user satisfaction and experience
    • Document all findings and improvements as case studies to inform future design processes

  • ⛳️ Strategy 2: Develop and Enforce Unified Branding Guidelines

    • Create a comprehensive branding guide that covers all visual and messaging aspects for all products
    • Apply the branding guide to five key product interfaces by conducting iterative design updates
    • Conduct training sessions for the entire design team to familiarise them with the new branding guidelines
    • Develop a checklist for designers to ensure adherence to branding guidelines in every project
    • Set up a review board tasked with overseeing branding consistency across ongoing projects
    • Create template assets that comply with the branding guide for easy reuse
    • Involve the marketing team in the branding guide creation to align brand messaging with design
    • Track the impact of updated interfaces on user experience and brand perception through feedback channels
    • Host quarterly workshops to revise and update the branding guidelines as necessary
    • Gather cross-team feedback to ensure the branding guide remains practical and user-focused

  • ⛳️ Strategy 3: Optimise Design Processes for Improved Efficiency

    • Map current design processes to identify bottlenecks and inefficiencies
    • Set specific time reduction goals for design turnaround, such as reducing feature design completion from 20 to 17 days
    • Establish a shared asset library for design components to boost reuse and efficiency
    • Organise monthly cross-functional reviews to ensure operations, marketing, and growth feedback are integrated
    • Implement A/B testing protocols on onboarding flow designs to validate potential efficiency gains
    • Incorporate design tools and analytics for tracking asset utilisation and workflow progress
    • Run training sessions on advanced design tools and processes to enhance team capabilities
    • Measure and report on efficiency metrics, presenting these findings in team meetings
    • Iterate and refine processes continually based on feedback and performance data
    • Create a culture of continuous improvement through regular feedback sessions and design retrospectives
user-centric-designbranding-consistencydesignerbranding-manageroperationsmarketing
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Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for reorganising Harbour's SharePoint Page

  • ⛳️ Strategy 1: Conduct a user needs assessment

    • Survey users to identify their main needs and challenges with the current SharePoint layout
    • Conduct focus groups to gather detailed feedback on users’ experiences and expectations
    • Map out user journeys to understand how different roles interact with SharePoint
    • Define key metrics for navigation and accessibility that will guide improvements
    • Gather analytics data on page visits and document access to determine usage patterns
    • Identify any current categories or documents that are redundant or can be merged
    • Evaluate accessibility tools and standards that could be implemented
    • Create user personas to better understand diverse user requirements
    • Document the common tasks users perform on the SharePoint site
    • Summarise findings and identify main areas for improvement

  • ⛳️ Strategy 2: Design a new SharePoint layout

    • Create a wireframe of the new SharePoint layout incorporating user feedback
    • Ensure the layout supports easy navigation by having a clear and logical structure
    • Develop categories for documents and resources based on user needs assessment
    • Implement breadcrumb trails to help users maintain their context
    • Incorporate search features that allow easy document retrieval by users
    • Include an intuitive menu that allows quick access to frequently used pages
    • Add visual aids and icons to assist users in identifying categories and sections
    • Ensure all documents are tagged correctly for easy categorisation and retrieval
    • Incorporate responsive design principles to ensure mobile accessibility
    • Develop a prototype and gather feedback from a select group of users

  • ⛳️ Strategy 3: Implement and test the new layout

    • Develop a project plan including timelines and responsibilities for implementation
    • Set up a test environment to implement the new layout without affecting live operations
    • Regularly update stakeholders on progress and gather their feedback during implementation
    • Conduct testing sessions with users to identify any usability issues
    • Roll out the new layout in phases, starting with a less critical section to manage risks
    • Collect feedback from initial users of the new layout to understand its efficacy
    • Make necessary adjustments based on feedback before full rollout
    • Provide training sessions to help users adapt to the changes
    • Establish a channel for ongoing user feedback and a process for continuous improvement
    • Monitor usage post-implementation to evaluate success against defined metrics
navigationaccessibilityuser-experience-analystproject-managerdesign-teamimplementation-team
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Strategies and tactics for improving patient and staff navigation and accessibility

  • ⛳️ Strategy 1: Conduct a comprehensive facility analysis

    • Assess current facility layout for navigation challenges
    • Gather feedback from patients and staff on navigation issues
    • Identify high-traffic areas that may need more signage or guidance
    • Evaluate accessibility for individuals with disabilities
    • Review emergency evacuation plans for efficiency
    • Examine technology use in aiding navigation
    • Identify areas lacking in intuitive wayfinding cues
    • Determine potential bottlenecks in patient flow
    • Conduct timed walkthroughs to identify delays
    • Research best practices from similar facilities

  • ⛳️ Strategy 2: Implement effective wayfinding systems

    • Design clear and consistent signage for all areas of the facility
    • Use colour-coded paths to guide patients and staff
    • Install digital kiosks with interactive maps
    • Integrate mobile app support for navigation
    • Provide information brochures at entry points
    • Train staff to assist with navigation queries
    • Evaluate and upgrade existing directional signs
    • Implement audio navigation support for visually impaired
    • Regularly update navigation information
    • Test and obtain feedback on wayfinding systems

  • ⛳️ Strategy 3: Enhance training and resource allocation

    • Conduct staff training sessions on best navigation practices
    • Allocate staff to key areas for providing navigational assistance
    • Develop a volunteer programme to guide patients
    • Implement role-play scenarios to practice guidance skills
    • Ensure adequate staffing during peak operational hours
    • Create an internal communication channel for navigation updates
    • Establish a feedback system to capture navigation issues
    • Monitor and iterate the training processes regularly
    • Recognise and reward staff for exceptional navigational assistance
    • Routinely evaluate training effectiveness through surveys
navigationaccessibilityfacility-managerwayfinding-specialistpatient-servicesfacilities-management
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Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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Strategies and tactics for achieving Women's Empowerment in Afghanistan

  • ⛳️ Strategy 1: Enhance educational and vocational opportunities

    • Conduct local needs assessments to tailor educational programs
    • Develop a curriculum focusing on literacy and vocational skills
    • Collaborate with civil society organizations to implement programs
    • Provide training for teachers and facilitators
    • Establish safe and accessible educational centers
    • Introduce virtual learning where possible
    • Coordinate with religious leaders for community acceptance
    • Organise awareness campaigns on the project benefits
    • Secure funding and resources from international partners
    • Set up monitoring and evaluation systems

  • ⛳️ Strategy 2: Empower women's social and economic participation

    • Launch awareness programs on gender equality and rights
    • Develop entrepreneurship hubs for women
    • Provide micro-financing options for women-led businesses
    • Conduct skills workshops aligned with local market needs
    • Partner with local enterprises to offer job placements
    • Facilitate mentorship programs with successful women leaders
    • Establish community support groups for women
    • Create platforms for women to voice their issues
    • Document and share success stories
    • Measure participation improvements and economic outcomes

  • ⛳️ Strategy 3: Ensure security compliance and cultural integration

    • Establish clear security protocols for participant safety
    • Coordinate with local authorities for project protection
    • Engage community leaders to foster acceptance
    • Review curriculum with religious scholars for Sharia compliance
    • Ensure vocational training aligns with Afghan norms
    • Protect data confidentiality of participants
    • Maintain regular dialogue with relevant government bodies
    • Avoid activities conflicting with official policies
    • Introduce ongoing sensitivity training for project staff
    • Evaluate security measures and adjust as necessary
women's-empowermenteducationproject-facilitatorcommunity-leadercurriculum-development-teamsecurity-compliance-team
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Strategies and tactics for building relationships with the Pittsburgh community

  • ⛳️ Strategy 1: Engage directly with the community

    • Host community forums to gather feedback on dance programmes
    • Create partnerships with local schools to introduce dance classes
    • Collaborate with community centres to host dance workshops
    • Organise pop-up dance performances in public spaces
    • Develop an outreach programme targeting underserved areas
    • Establish a community advisory board for ongoing engagement
    • Attend local events to increase visibility and hear resident needs
    • Offer free dance classes during community festivals
    • Collaborate with local artists and cultural organisations
    • Gather feedback through surveys distributed at community events

  • ⛳️ Strategy 2: Enhance visibility and accessibility

    • Develop a user-friendly website highlighting upcoming events and programmes
    • Utilise social media platforms to promote events and engage with the community
    • Ensure performances are accessible to all by offering discounted tickets
    • Partner with local transportation services for easier event access
    • Create a mobile app showcasing dance events and opportunities
    • Distribute flyers and posters in community spaces for visibility
    • Host virtual dance experiences for broader reach
    • Offer bilingual services and materials to engage diverse populations
    • Collaborate with media to highlight PBT's community activities
    • Develop a newsletter to regularly inform the community about PBT initiatives

  • ⛳️ Strategy 3: Develop educational and participatory programmes

    • Launch a mentorship programme connecting professional dancers with youth
    • Introduce dance history workshops in schools
    • Organise dance clinics for educators to incorporate dance into curriculums
    • Create a community choreography competition to encourage participation
    • Offer family dance days to foster multi-generational involvement
    • Develop an annual dance festival celebrating diverse dance forms
    • Create an internship programme for local students in the arts
    • Host Q&A sessions with dancers and choreographers post-performances
    • Implement dance therapy programmes for mental well-being
    • Introduce a ‘Dance Ambassador’ programme to advocate for dance in the community
community-engagementdance-accessibilitycommunity-managerevent-coordinatoroutreach-teameducation-and-programming-team
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Strategies and tactics for implementing an integrated fare collection system for Tshwane

  • ⛳️ Strategy 1: Conduct a comprehensive needs assessment

    • Identify all existing fare collection systems in use within Tshwane's public transport
    • Conduct surveys and interviews with stakeholders including passengers, operators, and city officials
    • Evaluate the current technological infrastructure supporting each mode of transport
    • Analyse data on passenger flow, payment preferences, and usage patterns
    • Benchmark against other cities that have successfully integrated fare systems
    • Document all findings in a comprehensive report with visual aids
    • Establish key performance indicators for system integration
    • Define short-, medium-, and long-term goals based on the assessment
    • Identify potential technological and financial barriers to integration
    • Present findings and recommendations to city leadership for feedback

  • ⛳️ Strategy 2: Develop and pilot an integrated fare collection platform

    • Select a technology partner with expertise in integrated fare systems
    • Design an interoperable platform that supports existing and future payment methods
    • Develop a phased implementation plan for integration across all transport modes
    • Test the platform in a controlled pilot involving select routes or areas
    • Collect user feedback and system performance data during the pilot
    • Refine the platform based on pilot results and stakeholder input
    • Train transit operators and staff on the new system and processes
    • Roll out robust communication strategies to inform and educate passengers
    • Launch a city-wide implementation with regular progress monitoring
    • Ensure continuous system updates and user support post-launch

  • ⛳️ Strategy 3: Ensure sustainability and alignment with strategic city goals

    • Align integration objectives with Tshwane’s strategic goals for transport modernization
    • Incorporate environmental sustainability measures in the fare system design
    • Develop a financial model ensuring long-term viability and affordability
    • Create a user feedback loop to enable continuous improvement
    • Implement data analytics for performance monitoring and forecasting
    • Establish partnerships with financial institutions for secure transactions
    • Develop an incentives programme to encourage system adoption
    • Engage community leaders to champion the system and gather insights
    • Monitor regulatory changes and ensure compliance with all relevant policies
    • Perform annual reviews to adjust strategies in response to evolving trends and needs
integrationfare-collectiontransit-operatortechnology-partnercity-leadershipcommunity-engagement
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Strategies and tactics for creating Meaningful Interactions and Promotional Opportunities

  • ⛳️ Strategy 1: Host Collaborative Events

    • Identify key partners and stakeholders for collaborative events
    • Develop a calendar of events throughout the year
    • Create experiential and interactive activities for events
    • Integrate informative sessions about mission goals within events
    • Distribute promotional materials at all events
    • Highlight collaboration stories from events in newsletters
    • Gather attendee feedback to improve future events
    • Leverage social media to promote and recap events
    • Utilise events to recognise and appreciate donors
    • Feature event highlights in donor communications

  • ⛳️ Strategy 2: Leverage Digital Platforms

    • Create digital campaigns that highlight collaboration successes
    • Develop informational webinars for families and donors
    • Utilise social media for live Q&A sessions about your mission
    • Share testimonials from stakeholders on your website
    • Regularly update your blog with collaboration highlights
    • Create an online resource hub for donors and families
    • Host virtual open houses to introduce staff and mission
    • Implement an email series about mission impact stories
    • Create visually engaging infographics for social media
    • Launch a podcast series featuring key stakeholders

  • ⛳️ Strategy 3: Strengthen Community Partnerships

    • Identify organisations with aligned missions
    • Schedule regular partnership meetings to discuss joint initiatives
    • Develop joint marketing materials to highlight partnerships
    • Collaborate on community service projects
    • Create co-branded merchandise with partners
    • Host joint fundraising events to engage wider audiences
    • Share partnership stories on website and social media
    • Collect and act on feedback from partners
    • Develop case studies of successful partnerships
    • Incorporate partner testimonials into promotional materials
collaborationengagementevent-plannerdigital-marketercommunity-outreachdigital-content
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Strategies and tactics for executing a Rebrand for Forna

  • ⛳️ Strategy 1: Define the brand identity

    • Conduct a survey among African immigrants in the UK to understand their expectations and preferences
    • Evaluate competitors to identify what sets Forna apart
    • Develop a unique value proposition that highlights Forna's accessibility and multi-currency options
    • Create a new logo that reflects the cultural diversity and mission of Forna
    • Update brand colours that resonate with the target audience and signify trust and reliability
    • Design a consistent typography style that enhances readability across all platforms
    • Craft a brand story that emotionally connects with users by highlighting Forna's commitment to accessibility
    • Ensure all brand messaging clearly communicates the ease of use and reach of Forna's services
    • Develop brand guidelines to maintain consistency across all marketing materials
    • Test the new brand identity with a small segment before full-scale rollout

  • ⛳️ Strategy 2: Enhance digital presence

    • Redesign the website with user-friendly navigation and clear CTAs for sending money
    • Integrate a currency calculator feature on the website for easy conversions
    • Optimise the website for mobile devices to cater to users who prefer mobile transactions
    • Develop engaging content that educates customers about international payment processes
    • Implement SEO strategies to improve Forna’s visibility on search engines
    • Leverage social media platforms to engage with the community and share success stories
    • Set up a blog featuring articles on financial advice and updates relevant to the audience
    • Introduce a chatbot on the website to assist users with queries and improve customer service
    • Analyse website and social media traffic to tailor strategies for better engagement
    • Launch an email campaign to inform existing customers about the rebrand and new features

  • ⛳️ Strategy 3: Foster community engagement

    • Organise virtual webinars to introduce the new Forna brand and educate users about its services
    • Partner with community leaders to increase trust and awareness within African communities
    • Create referral programmes to encourage existing users to recommend Forna to others
    • Spearhead a social media campaign featuring testimonials from users who have benefited from Forna
    • Collaborate with influencers who have a strong presence in the target market
    • Attend community events and fairs to promote brand awareness and offer demonstrations
    • Establish a customer feedback loop to regularly gather insights and improve services
    • Host contests and giveaways to increase engagement and brand loyalty
    • Offer exclusive deals or discounts during the rebranding phase to attract new customers
    • Develop partnerships with businesses that share a similar mission to broaden service reach
rebrandingaccessibilitybrand-managerdigital-marketermarketing-teamdesign-team
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How to track your Accessibility strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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