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10 strategies and tactics for Events Team

What is Events Team strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Finding the right Events Team strategy can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Events Team strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Events Team strategy examples

You'll find below a list of Events Team tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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Strategies and tactics for cultivating a High-Performing Team Environment

  • ⛳️ Strategy 1: Enhance Communication

    • Schedule regular team meetings with open discussion forums
    • Conduct regular feedback sessions, including both positive and constructive feedback
    • Utilise collaborative communication tools to share updates and ideas
    • Encourage active listening and respectful dialogue among team members
    • Promote an environment of psychological safety and vulnerability
    • Implement a suggestion box for anonymous feedback
    • Provide communication skills workshops
    • Rotate meeting facilitators to involve everyone
    • Summarise meeting outcomes and distribute to the team
    • Conduct quarterly communication audits to identify areas for improvement

  • ⛳️ Strategy 2: Foster Trust and Inclusion

    • Organise on or offsite team-building exercises focusing on collaboration
    • Utilise programmes like Franklin Covey's Speed of Trust
    • Recognise individual and team contributions publicly
    • Celebrate wins and major milestones within the team
    • Encourage diverse perspectives and respect for different viewpoints
    • Run training sessions on addressing unconscious bias
    • Establish a buddy system for new team members
    • Create a diversity and inclusion committee
    • Set up monthly cultural awareness sessions
    • Collect feedback on inclusion efforts and adjust accordingly

  • ⛳️ Strategy 3: Promote Professional Development and Community Engagement

    • Offer opportunities for skill development and relevant training
    • Encourage mentorship and knowledge sharing within the team
    • Attend career days and community events to build professional relationships
    • Participate in fundraising, food or clothes drives, and donations
    • Collaborate with local law enforcement for professional development
    • Provide access to an online learning portal
    • Host monthly expert talks on career development
    • Form study groups for professional certifications
    • Sponsor participation in professional conferences
    • Develop a public service initiative linked to team goals
communicationinclusionteam-leaderdiversity-coordinatorcommunication-teaminclusion-committee
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Strategies and tactics for creating a comprehensive marketing plan

  • ⛳️ Strategy 1: Conduct a thorough market analysis

    • Identify key demographics and target audience for the events
    • Analyse competitor marketing strategies to identify opportunities and threats
    • Assess current market trends specific to the event industry
    • Gather feedback from past event attendees to understand their preferences
    • Use online tools to measure brand sentiment and awareness
    • Research potential new markets for events
    • Analyse sales data to identify peak and low periods
    • Evaluate the effectiveness of past marketing campaigns
    • Identify emerging marketing channels that could be leveraged
    • Summarise findings in a comprehensive market analysis report

  • ⛳️ Strategy 2: Develop a coordinated marketing communications plan

    • Create a master timeline of events to align marketing efforts
    • Define clear messaging and branding guidelines for consistency
    • Identify key marketing channels including social media, print, and digital
    • Develop promotional materials tailored to each event
    • Plan a content calendar to ensure consistent communication
    • Set measurable goals and KPIs for each marketing campaign
    • Segment the target audience for tailored messaging and outreach
    • Partner with influencers relevant to the event industry
    • Coordinate regular meetings with the events team for alignment
    • Use digital marketing tools to schedule and automate outreach

  • ⛳️ Strategy 3: Leverage partnerships and collaborations

    • Identify potential local business partners with aligned interests
    • Negotiate partnerships for cross-promotion opportunities
    • Host joint events to leverage shared audiences
    • Create co-branded marketing materials with partners
    • Utilise partners' marketing channels for broader reach
    • Establish strong relationships with media outlets
    • Offer sponsorship packages to businesses for events
    • Organise networking sessions to enhance partner relationships
    • Develop joint social media campaigns with partners
    • Evaluate partnership success metrics post-events
marketingpartnershipsmarketing-managerevent-coordinatormarketing-teamevents-team
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Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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Strategies and tactics for recruiting and networking for a virtual assistant services provider

  • ⛳️ Strategy 1: Leverage industry conferences and trade shows

    • Identify relevant industry conferences and trade shows to attend
    • Register for events and secure early bird tickets if available
    • Prepare marketing materials and business cards for distribution
    • Set measurable networking goals (e.g., number of contacts to make)
    • Schedule meetings or coffee chats with key industry figures beforehand
    • Participate in speaking opportunities or panels to showcase expertise
    • Use social media to announce attendance and create engagement
    • Follow up with new contacts immediately after the event
    • Add new contacts to a CRM system for tracking and follow-up
    • Assess the return on investment for each event to refine future participation

  • ⛳️ Strategy 2: Host and participate in webinars and online workshops

    • Identify trending topics within the virtual assistant industry
    • Collaborate with experts to co-host webinars or workshops
    • Promote events using email marketing and social media campaigns
    • Create engaging presentation materials and interactive content
    • Engage attendees with live Q&A sessions during webinars
    • Record sessions to provide on-demand access for attendees
    • Gather attendee feedback through post-event surveys
    • Follow up with personalized messages to attendees post-webinar
    • Convert webinar participants into leads using special offers
    • Analyze attendee data to identify potential clients and partners

  • ⛳️ Strategy 3: Utilise online networking platforms and forums

    • Join relevant online networking platforms and forums
    • Create a compelling and professional profile on each platform
    • Engage in discussions by providing valuable insights and advice
    • Share success stories and client testimonials to build credibility
    • Connect with industry leaders, influencers, and potential clients
    • Participate in virtual networking events hosted by platforms
    • Create and share high-quality content on platform blogs or articles
    • Join relevant groups and communities to expand network reach
    • Monitor industry trends and discussions to stay informed
    • Regularly review and update your profiles to reflect current expertise
industry-eventswebinarsmarketing-specialistvirtual-assistantmarketing-teamsales-team
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Strategies and tactics for restructuring Campus Services for Future Readiness

  • ⛳️ Strategy 1: Create a dedicated sales and commercial development division

    • Establish a clear organisational structure for the sales and commercial development division
    • Define specific roles and responsibilities for business development positions
    • Integrate the WHH and Event Essex events teams into the new division
    • Develop a resource allocation plan to maximise joint opportunities
    • Implement training programs for team members focused on sales skills
    • Set measurable sales targets for the division
    • Develop a brand identity and marketing strategy for the sales division
    • Create a feedback loop for continuous improvement via customer and team feedback
    • Leverage technology to streamline sales and event coordination processes
    • Establish partnerships with external organisations for event co-hosting opportunities

  • ⛳️ Strategy 2: Elevate the role of head of accommodation to residential director

    • Redefine the job description and title to residential director
    • Include a sales and lettings manager role to focus on alternative uses
    • Assess current accommodation processes to identify improvement areas
    • Launch initiatives to enhance the student housing experience
    • Introduce flexible leasing options to adapt to varying student numbers
    • Benchmark against competitor universities to identify best practices
    • Conduct market research to explore alternative accommodation uses
    • Enhance communication channels between accommodation and other campus services
    • Implement a data-driven approach to track occupancy and financial performance
    • Set regular review meetings to assess progress and make necessary adjustments

  • ⛳️ Strategy 3: Create a centralised support services function

    • Identify all support functions to be centralised within the directorate
    • Define roles and responsibilities within the central support services unit
    • Develop a transition plan for support staff to move into the new structure
    • Implement training programs for staff to develop skills in contract management, systems, and analytics
    • Establish a data analytics team to support decision-making across directorate
    • Create synergies by standardising processes and sharing resources
    • Develop a knowledge-sharing platform for best practices and training resources
    • Set up a dashboard for monitoring key performance indicators across functions
    • Engage in regular team-building activities to foster a cohesive unit
    • Establish periodic audits to ensure efficiency and effectiveness of the centralised services
campus-servicesstudent-populationsresidential-directorsales-managersales-and-commercial-developmentcentral-support-services
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Strategies and tactics for preparing a comprehensive mall review strategy

  • ⛳️ Strategy 1: Establish a robust mall management structure

    • Appoint a mall general manager to oversee overall operations
    • Set up specialized departments for operations, leasing, marketing, and finance
    • Designate managers for each department to ensure focused leadership
    • Implement weekly cross-departmental meetings for alignment on objectives
    • Create clear reporting structures with department heads reporting to the general manager
    • Conduct quarterly reviews of the management structure to identify areas for improvement
    • Develop a succession plan to maintain leadership continuity
    • Integrate communication and project management tools for improved collaboration
    • Organize bi-annual team-building activities to strengthen team dynamics
    • Set up performance evaluation criteria for department heads

  • ⛳️ Strategy 2: Maximize tenant occupancy through strategic lease management

    • Establish a dedicated leasing department for managing tenant relations
    • Develop a tenant mix strategy to balance retail, F&B, and service stores
    • Introduce a lease expiry management system for timely renewals and negotiations
    • Set up KPIs for monitoring occupancy rate, lease terms, and tenant satisfaction
    • Conduct market research to identify potential new tenants and sectors to enhance the mall's offering
    • Review and adjust lease terms to reflect current market conditions
    • Implement a feedback system for tenants to express needs and concerns
    • Organize regular tenant meetings to discuss and negotiate leasing issues
    • Provide incentives for anchor tenants to ensure long-term occupancy
    • Develop a contingency plan for managing high vacancy rates

  • ⛳️ Strategy 3: Enhance financial transparency and operational efficiency

    • Set up a finance and accounting department for revenue and cost management
    • Implement monthly financial reporting to track profitability and operational costs
    • Introduce a centralized billing system for tenant payments
    • Automate vendor and supplier payments to optimize cash flow
    • Conduct regular financial audits to ensure accuracy and compliance
    • Establish an expense management policy for cost control
    • Analyze financial data to identify trends and areas for cost reduction
    • Train staff in financial literacy to enhance fiscal responsibility
    • Create an annual budget plan aligning with mall objectives
    • Integrate accounting software for streamlined financial operations
mall-managementtenant-occupancygeneral-managerleasing-managerfinance-departmentleasing-department
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Strategies and tactics for creating a 2025 Strategic Plan for Marketing Society of Kenya Events

  • ⛳️ Strategy 1: Enhance stakeholder engagement

    • Identify and map key stakeholders for each event
    • Develop a stakeholder communication plan
    • Establish clear partnership benefits and engagement criteria
    • Host stakeholder briefing sessions prior to events
    • Create an ambassador programme to promote events
    • Regularly update stakeholders on event progress and changes
    • Gather stakeholder feedback post-event through surveys
    • Align stakeholder interests with event objectives
    • Facilitate networking opportunities for stakeholders
    • Include stakeholders in event content and activities to deepen engagement

  • ⛳️ Strategy 2: Leverage digital marketing and technology

    • Create a digital marketing strategy tailored to each event
    • Develop engaging event-specific content for social media platforms
    • Utilise email marketing to nurture event attendees and prospects
    • Implement search engine marketing techniques to increase event visibility
    • Use analytics tools to measure digital campaign effectiveness
    • Enhance event websites with interactive features and mobile compatibility
    • Offer virtual attendance options for wider reach
    • Engage event audiences through live streaming and interactive apps
    • Leverage AI tools for data-driven marketing decisions
    • Use retargeting ads to re-engage previous event participants

  • ⛳️ Strategy 3: Enhance attendee experience

    • Conduct pre-event surveys to understand attendee preferences
    • Design engaging and varied event agendas with keynote speakers
    • Incorporate interactive sessions and workshops into each event
    • Ensure efficient and welcoming registration processes
    • Provide personalised attendee communication and updates
    • Offer exclusive networking opportunities for attendees
    • Create memorable event experiences with unique themes
    • Utilise feedback forms to gather attendee insights post-event
    • Incorporate innovative technologies such as VR to enhance experience
    • Ensure top-notch customer service and support throughout each event
stakeholder-engagementdigital-marketingevent-plannermarketing-strategistmarketing-teamevent-management-team
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Strategies and tactics for enhancing the Standard and Appeal of Asian Cycling

  • ⛳️ Strategy 1: Diversify Cycling Disciplines

    • Introduce new cycling disciplines to regional competitions to increase diversity
    • Collaborate with international cycling bodies to adopt best practices
    • Host workshops and training for less common disciplines to cultivate interest
    • Promote inter-Asian exchanges between top-performing countries for skills transfer
    • Establish a committee for continuous evaluation and integration of emerging disciplines
    • Ensure funding is available for development and promotion of various disciplines
    • Encourage local clubs to organize discipline-specific gatherings and events
    • Provide incentives for national cycling bodies to focus on varied disciplines
    • Create special awards for achievements in unique cycling disciplines
    • Develop an online platform for resources specific to different cycling disciplines

  • ⛳️ Strategy 2: Improve Events and Competition Calendars

    • Conduct a comprehensive analysis of current event calendars to identify gaps
    • Synchronize Asian events with global cycling calendars to encourage cross-participation
    • Invest in high-quality infrastructure and logistics for hosting international-standard events
    • Develop a digital app for event updates, registration, and live tracking
    • Create partnerships with media outlets for extensive coverage and advertisements
    • Introduce a regional cycling league to increase competitive exposure and consistency
    • Engage with tourism boards to tie cycling events with tourism activities
    • Offer training for event organisers to ensure top-notch event management
    • Regularly solicit feedback from participants to continuously refine events
    • Allocate resources for post-event evaluations to drive future improvements

  • ⛳️ Strategy 3: Focus on Development and Marketing

    • Launch a talent identification programme to nurture young cyclists from grassroots levels
    • Build cycling academies strategically located in key regions
    • Provide scholarships and exchange programmes for promising riders and staff
    • Create a professional development programme for coaches and support staff
    • Initiate a mentorship programme connecting experienced cyclists with newcomers
    • Produce promotional content highlighting Asian cycling talents and milestones
    • Develop partnerships with brands for sponsorship and co-marketing opportunities
    • Organise community outreach programmes to promote cycling as a lifestyle
    • Invest in creating and promoting an Asian cycling championship as a flagship event
    • Promote cycling interests through targeted social media campaigns and interactive online content
cycling-diversityevent-synchronizationevent-organizercycling-coachmarketing-teamdevelopment-team
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Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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How to track your Events Team strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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