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10 strategies and tactics for Events Team

What is Events Team strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Finding the right Events Team strategy can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Events Team strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Events Team strategy examples

You'll find below a list of Events Team tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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Strategies and tactics for cultivating a High-Performing Team Environment

  • ⛳️ Strategy 1: Enhance Communication

    • Schedule regular team meetings with open discussion forums
    • Conduct regular feedback sessions, including both positive and constructive feedback
    • Utilise collaborative communication tools to share updates and ideas
    • Encourage active listening and respectful dialogue among team members
    • Promote an environment of psychological safety and vulnerability
    • Implement a suggestion box for anonymous feedback
    • Provide communication skills workshops
    • Rotate meeting facilitators to involve everyone
    • Summarise meeting outcomes and distribute to the team
    • Conduct quarterly communication audits to identify areas for improvement

  • ⛳️ Strategy 2: Foster Trust and Inclusion

    • Organise on or offsite team-building exercises focusing on collaboration
    • Utilise programmes like Franklin Covey's Speed of Trust
    • Recognise individual and team contributions publicly
    • Celebrate wins and major milestones within the team
    • Encourage diverse perspectives and respect for different viewpoints
    • Run training sessions on addressing unconscious bias
    • Establish a buddy system for new team members
    • Create a diversity and inclusion committee
    • Set up monthly cultural awareness sessions
    • Collect feedback on inclusion efforts and adjust accordingly

  • ⛳️ Strategy 3: Promote Professional Development and Community Engagement

    • Offer opportunities for skill development and relevant training
    • Encourage mentorship and knowledge sharing within the team
    • Attend career days and community events to build professional relationships
    • Participate in fundraising, food or clothes drives, and donations
    • Collaborate with local law enforcement for professional development
    • Provide access to an online learning portal
    • Host monthly expert talks on career development
    • Form study groups for professional certifications
    • Sponsor participation in professional conferences
    • Develop a public service initiative linked to team goals
communicationinclusionteam-leaderdiversity-coordinatorcommunication-teaminclusion-committee
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Strategies and tactics for creating a comprehensive marketing plan

  • ⛳️ Strategy 1: Conduct a thorough market analysis

    • Identify key demographics and target audience for the events
    • Analyse competitor marketing strategies to identify opportunities and threats
    • Assess current market trends specific to the event industry
    • Gather feedback from past event attendees to understand their preferences
    • Use online tools to measure brand sentiment and awareness
    • Research potential new markets for events
    • Analyse sales data to identify peak and low periods
    • Evaluate the effectiveness of past marketing campaigns
    • Identify emerging marketing channels that could be leveraged
    • Summarise findings in a comprehensive market analysis report

  • ⛳️ Strategy 2: Develop a coordinated marketing communications plan

    • Create a master timeline of events to align marketing efforts
    • Define clear messaging and branding guidelines for consistency
    • Identify key marketing channels including social media, print, and digital
    • Develop promotional materials tailored to each event
    • Plan a content calendar to ensure consistent communication
    • Set measurable goals and KPIs for each marketing campaign
    • Segment the target audience for tailored messaging and outreach
    • Partner with influencers relevant to the event industry
    • Coordinate regular meetings with the events team for alignment
    • Use digital marketing tools to schedule and automate outreach

  • ⛳️ Strategy 3: Leverage partnerships and collaborations

    • Identify potential local business partners with aligned interests
    • Negotiate partnerships for cross-promotion opportunities
    • Host joint events to leverage shared audiences
    • Create co-branded marketing materials with partners
    • Utilise partners' marketing channels for broader reach
    • Establish strong relationships with media outlets
    • Offer sponsorship packages to businesses for events
    • Organise networking sessions to enhance partner relationships
    • Develop joint social media campaigns with partners
    • Evaluate partnership success metrics post-events
marketingpartnershipsmarketing-managerevent-coordinatormarketing-teamevents-team
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Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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Strategies and tactics for developing a Healthy Interdependent Global Community

  • ⛳️ Strategy 1: Foster local connections

    • Organise regular community events to bring locals together
    • Develop partnerships with local businesses to support community initiatives
    • Encourage participation in local governance and decision-making processes
    • Create platforms for sharing local stories and achievements
    • Establish community gardens to promote sustainable living
    • Initiate local mentorship programs to foster skill sharing
    • Promote buying local products through awareness campaigns
    • Facilitate workshops on cultural heritage and preservation
    • Develop local volunteer groups for community service projects
    • Support local arts and culture through funding and events

  • ⛳️ Strategy 2: Encourage global collaboration

    • Create online forums for global idea exchange and collaboration
    • Develop partnerships with international organisations for resource sharing
    • Facilitate intercultural exchange programs for youth and adults
    • Organise global webinars on relevant topics to foster discussion
    • Establish sister city relationships for cultural and economic exchange
    • Promote digital communication tools for global connectivity
    • Host global hackathons to address global issues
    • Encourage global learning opportunities through scholarships and grants
    • Share best practices globally through publications and online platforms
    • Create global networks for advocacy on common challenges

  • ⛳️ Strategy 3: Implement continuous learning and transformation tracking

    • Develop metrics to evaluate the impact of community initiatives
    • Conduct regular surveys to gather feedback from community members
    • Document processes and outcomes of initiatives for future reference
    • Ensure data-driven decision-making through comprehensive analysis
    • Organise quarterly review meetings to discuss progress and findings
    • Create a digital repository of lessons learned from various projects
    • Facilitate training sessions on adaptive management practices
    • Integrate a learning management system for tracking individual progress
    • Regularly update community about achievements and upcoming goals
    • Incorporate reflective practices in all organisational activities
local-connectionsglobal-collaborationcommunity-organizerdata-analystevents-teamresearch-and-development-team
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Strategies and tactics for exploring sponsorship opportunities with Firehouse Subs

  • ⛳️ Strategy 1: Research potential sponsorship collaborations

    • Identify the list of universities in Dubai
    • Research past sponsorships undertaken by Firehouse Subs
    • Gather information on current university events suitable for sponsorship
    • Compile a list of events that align with Firehouse Subs' branding
    • Determine key contact points within each university
    • Analyse the target audience of each event
    • Develop a profile of university events aligning with Firehouse Subs' values
    • Review common sponsorship packages from similar brands in Dubai
    • Assess the competitive landscape for sponsorships in Dubai
    • Create a detailed analysis report for potential sponsorship opportunities

  • ⛳️ Strategy 2: Engage with university event coordinators

    • Establish contact with university event coordinators through email
    • Schedule initial meetings with coordinators to discuss sponsorships
    • Prepare a presentation outlining the benefits of partnering with Firehouse Subs
    • Gather proposals from event coordinators on what they expect from sponsors
    • Negotiate the terms of potential sponsorship deals
    • Highlight Firehouse Subs' past successful sponsorships in discussions
    • Create a draft agreement document outlining sponsorship terms
    • Provide information on Firehouse Subs' mission and values
    • Follow up with coordinators for feedback on the sponsorship offer
    • Compile a list of coordinators' responses and assess interest levels

  • ⛳️ Strategy 3: Develop a tailored sponsorship proposal

    • Create a presentation template for all sponsorship proposals
    • Customise the proposal based on each university event profile
    • Include visuals of Firehouse Subs branding and merchandise
    • Highlight how Firehouse Subs' values align with the university's ethos
    • Outline the mutually beneficial aspects of the sponsorship
    • Incorporate feedback from initial meetings into the proposal
    • Develop a financial plan detailing sponsorship contributions
    • Include success metrics for post-event evaluation
    • Create a follow-up strategy for maintaining relationships post-sponsorship
    • Ensure the proposal is reviewed and approved by Firehouse Subs management before submission
sponsorshipuniversity-eventsevent-coordinatormarketing-managerresearch-teamnegotiation-team
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Strategies and tactics for leading a Video Editing Team for STEM MAU Debate Events

  • ⛳️ Strategy 1: Develop a clear vision and plan

    • Define the overall goals and objectives for video content in debate events
    • Identify the key themes and style guidelines for your video editing projects
    • Create a detailed timeline for video production processes
    • Develop a resource plan and assign roles to team members
    • Hold a kick-off meeting to communicate the vision and plan to the team
    • Set measurable milestones to track progress
    • Ensure alignment of video content with the overall goals of STEM MAU
    • Coordinate with other teams involved in the debate events
    • Establish communication and feedback mechanisms
    • Regularly review and adjust the plan as needed

  • ⛳️ Strategy 2: Enhance team skills and productivity

    • Conduct a skills assessment within your team to identify strengths and weaknesses
    • Organise regular training sessions to improve technical and creative skills
    • Invest in the latest video editing software and tools
    • Promote collaboration by implementing a peer review system
    • Encourage creativity and innovation in video techniques
    • Set up a knowledge-sharing platform for the team
    • Recognise and reward exceptional work to motivate team members
    • Streamline workflow with clearly defined processes
    • Ensure all team members understand the importance of deadlines
    • Utilise project management software to track tasks and assignments

  • ⛳️ Strategy 3: Foster a culture of feedback and improvement

    • Implement a regular feedback loop for reviewing video content
    • Encourage open and honest communication within the team
    • Create opportunities for team members to suggest improvements
    • Host debrief sessions after every project to discuss strengths and areas for improvement
    • Set up one-on-one meetings with team members to address individual concerns
    • Track feedback trends to identify patterns
    • Develop a structured approach for integrating constructive feedback
    • Celebrate successes and analyse challenges
    • Invite external experts for feedback when necessary
    • Continuously evaluate the quality and effectiveness of video content
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Strategies and tactics for recruiting and networking for a virtual assistant services provider

  • ⛳️ Strategy 1: Leverage industry conferences and trade shows

    • Identify relevant industry conferences and trade shows to attend
    • Register for events and secure early bird tickets if available
    • Prepare marketing materials and business cards for distribution
    • Set measurable networking goals (e.g., number of contacts to make)
    • Schedule meetings or coffee chats with key industry figures beforehand
    • Participate in speaking opportunities or panels to showcase expertise
    • Use social media to announce attendance and create engagement
    • Follow up with new contacts immediately after the event
    • Add new contacts to a CRM system for tracking and follow-up
    • Assess the return on investment for each event to refine future participation

  • ⛳️ Strategy 2: Host and participate in webinars and online workshops

    • Identify trending topics within the virtual assistant industry
    • Collaborate with experts to co-host webinars or workshops
    • Promote events using email marketing and social media campaigns
    • Create engaging presentation materials and interactive content
    • Engage attendees with live Q&A sessions during webinars
    • Record sessions to provide on-demand access for attendees
    • Gather attendee feedback through post-event surveys
    • Follow up with personalized messages to attendees post-webinar
    • Convert webinar participants into leads using special offers
    • Analyze attendee data to identify potential clients and partners

  • ⛳️ Strategy 3: Utilise online networking platforms and forums

    • Join relevant online networking platforms and forums
    • Create a compelling and professional profile on each platform
    • Engage in discussions by providing valuable insights and advice
    • Share success stories and client testimonials to build credibility
    • Connect with industry leaders, influencers, and potential clients
    • Participate in virtual networking events hosted by platforms
    • Create and share high-quality content on platform blogs or articles
    • Join relevant groups and communities to expand network reach
    • Monitor industry trends and discussions to stay informed
    • Regularly review and update your profiles to reflect current expertise
industry-eventswebinarsmarketing-specialistvirtual-assistantmarketing-teamsales-team
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Strategies and tactics for creating Awareness for Marassi Hotels' Outlets

  • ⛳️ Strategy 1: Leverage social media influencers

    • Identify local and international influencers with a strong foodie following
    • Develop a collaboration plan with selected influencers
    • Offer influencers exclusive tasting menus and experiences
    • Encourage influencers to create content showcasing the food and ambiance
    • Utilise Instagram and TikTok to amplify influencer content
    • Promote a hashtag unique to Marassi Hotels' foodie experience
    • Create shareable Instagram stories with influencer content
    • Host a live cooking session with influencers on social media
    • Track engagement metrics from influencer posts
    • Adjust influencer collaborations based on performance metrics

  • ⛳️ Strategy 2: Organise themed culinary events

    • Plan a series of summer-themed food festivals
    • Hire renowned chefs for guest appearances and demonstrations
    • Coordinate with local artisans for pop-up market events
    • Develop exclusive meal packages for the events
    • Promote events through targeted email marketing campaigns
    • Create event pages on social media and local event platforms
    • Offer early bird ticket promotions to drive interest
    • Capture and share event highlights through professional photography
    • Encourage guest interactions with event-specific hashtags
    • Survey attendees post-event to gather feedback

  • ⛳️ Strategy 3: Enhance customer engagement onsite

    • Design an interactive and informative food menu
    • Train staff to deliver personalised dining experiences
    • Set up visually appealing food stations for live cooking
    • Introduce a loyalty programme for returning customers
    • Provide unique food tastings upon guest arrival
    • Utilise scent branding to create a memorable dining environment
    • Integrate digital tools for easy reservation and feedback
    • Encourage customers to leave reviews on travel and food websites
    • Refresh dining areas to reflect summer themes
    • Host weekly themed dining nights with a storytelling element
social-mediaculinary-eventssocial-media-managerevent-coordinatormarketing-teamculinary-team
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Strategies and tactics for transforming marketing operations pillars for B2B exhibition events

  • ⛳️ Strategy 1: Focus on adaptive engagement

    • Research and understand attendee preferences and behaviour patterns
    • Develop a flexible communication plan that can be adapted based on attendee feedback
    • Utilise data analytics to anticipate attendee needs and adapt marketing strategies accordingly
    • Conduct pre-event surveys to gather insights on expectations and interests
    • Use social media platforms to engage with potential attendees and provide real-time updates
    • Establish a feedback loop to constantly monitor and respond to attendee interactions
    • Create personalised recommendations for sessions and networking opportunities
    • Encourage real-time interaction through live polls and Q&A sessions
    • Utilise adaptive content marketing strategies to address attendees' changing interests
    • Organise post-event follow-ups to gather feedback and improve future events

  • ⛳️ Strategy 2: Boost marketing effectiveness

    • Define clear and measurable goals for attendee engagement
    • Identify and target key demographics that align with the event's theme and objectives
    • Implement a robust CRM system to manage and analyse attendee data
    • Create enticing content and messaging tailored to the audience
    • Leverage digital marketing campaigns to increase event visibility
    • Utilise influencer partnerships to broaden reach and impact
    • Track and analyse marketing campaign performance regularly
    • Allocate budget and resources effectively to high-performing channels
    • Implement retargeting strategies for potential attendees who show interest
    • Ensure all marketing outputs are aligned with overarching event goals

  • ⛳️ Strategy 3: Enhance productive execution

    • Develop a comprehensive roadmap to outline event timelines and deadlines
    • Assemble a multi-skilled team with clear roles and responsibilities
    • Foster a collaborative environment with effective communication tools
    • Use project management software to track progress and manage workloads
    • Regularly update stakeholders on milestones through progress reports
    • Conduct training sessions to improve team productivity and skill sets
    • Set key performance indicators (KPIs) to measure efficiency
    • Simplify processes and workflows to eliminate bottlenecks
    • Implement contingency plans to address potential risks or disruptions
    • Evaluate and refine processes post-event to enhance efficiency
adaptive-engagementmarketing-effectivenessmarketing-strategistevent-coordinatormarketing-operations-teamevent-planning-team
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How to track your Events Team strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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