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3 strategies and tactics for Sales And Commercial Development

What is Sales And Commercial Development strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Identifying the optimal Sales And Commercial Development strategy can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Sales And Commercial Development strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Sales And Commercial Development strategy examples

You will find in the next section many different Sales And Commercial Development tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for restructuring Campus Services for Future Readiness

  • ⛳️ Strategy 1: Create a dedicated sales and commercial development division

    • Establish a clear organisational structure for the sales and commercial development division
    • Define specific roles and responsibilities for business development positions
    • Integrate the WHH and Event Essex events teams into the new division
    • Develop a resource allocation plan to maximise joint opportunities
    • Implement training programs for team members focused on sales skills
    • Set measurable sales targets for the division
    • Develop a brand identity and marketing strategy for the sales division
    • Create a feedback loop for continuous improvement via customer and team feedback
    • Leverage technology to streamline sales and event coordination processes
    • Establish partnerships with external organisations for event co-hosting opportunities

  • ⛳️ Strategy 2: Elevate the role of head of accommodation to residential director

    • Redefine the job description and title to residential director
    • Include a sales and lettings manager role to focus on alternative uses
    • Assess current accommodation processes to identify improvement areas
    • Launch initiatives to enhance the student housing experience
    • Introduce flexible leasing options to adapt to varying student numbers
    • Benchmark against competitor universities to identify best practices
    • Conduct market research to explore alternative accommodation uses
    • Enhance communication channels between accommodation and other campus services
    • Implement a data-driven approach to track occupancy and financial performance
    • Set regular review meetings to assess progress and make necessary adjustments

  • ⛳️ Strategy 3: Create a centralised support services function

    • Identify all support functions to be centralised within the directorate
    • Define roles and responsibilities within the central support services unit
    • Develop a transition plan for support staff to move into the new structure
    • Implement training programs for staff to develop skills in contract management, systems, and analytics
    • Establish a data analytics team to support decision-making across directorate
    • Create synergies by standardising processes and sharing resources
    • Develop a knowledge-sharing platform for best practices and training resources
    • Set up a dashboard for monitoring key performance indicators across functions
    • Engage in regular team-building activities to foster a cohesive unit
    • Establish periodic audits to ensure efficiency and effectiveness of the centralised services
campus-servicesstudent-populationsresidential-directorsales-managersales-and-commercial-developmentcentral-support-services
Implement these strategies

Strategies and tactics for driving Sales Through Integrated Marketing

  • ⛳️ Strategy 1: Enhance visibility with traditional marketing

    • Install 10+ banners in high-traffic MIDC zones and nearby towns
    • Highlight USPs such as affordable pricing and strategic location on hoardings
    • Organise regular on-site activities showcasing the plots and amenities
    • Offer guided tours for potential buyers to boost engagement
    • Schedule exclusive meetups with MIDC industry owners to pitch commercial plots
    • Publish advertisements in local newspapers targeting regional investors
    • Place adverts in magazines that are popular among the target audience
    • Partner with local businesses for cross-promotional activities
    • Distribute brochures in nearby residential areas and industries
    • Run weekly pop-up stalls at local marketplaces to engage with citizens

  • ⛳️ Strategy 2: Scale reach through digital marketing

    • Launch Google Search Ads targeting keywords like 'NA plots in Kurkumbh'
    • Implement Display Ads to retarget users interested in real estate
    • Develop Meta Ads with a focus on investors aged 30-50 in Pune
    • Utilise ad formats such as carousel ads and testimonial videos on social media
    • Promote site walkthroughs and client testimonials on YouTube
    • Optimise Google My Business profile with updated photos and reviews
    • Enhance local SEO to rank higher in searches like 'Plots in Kurkumbh MIDC'
    • Schedule regular updates on all digital platforms for consistent engagement
    • Track and analyse metrics for ad performance improvements
    • Develop retargeting strategies based on user interactions

  • ⛳️ Strategy 3: Build trust through content marketing

    • Publish blog articles on topics like 'Top Investment Opportunities Near Pune'
    • Create and share social media stories of site updates and testimonials
    • Design an email campaign with newsletters highlighting exclusive offers
    • Produce engaging videos such as drone shots of the site
    • Explain the benefits of different plot types through video content
    • Release video success stories of past customer experiences
    • Share client testimonials on all major social media platforms
    • Develop a seasonal content calendar for regular posting
    • Collaborate with local influencers for greater content reach
    • Use analytics to inform content strategy adjustments
integrated-marketingdrive-salesmarketing-managerdigital-strategistsales-teamcontent-development-team
Implement these strategies

Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
Implement these strategies

How to track your Sales And Commercial Development strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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