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10 strategies and tactics for Content Management

What is Content Management strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Content Management strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Content Management strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Content Management strategy examples

You will find in the next section many different Content Management tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for developing a Winning Proposal for Strategic Communications RFP

  • ⛳️ Strategy 1: Showcase Experience and Capability

    • Highlight the agency's track record in supporting high-profile public figures and governmental leaders with case studies
    • Demonstrate established media relations infrastructure with examples of past media engagements and secured top-tier coverage
    • Provide examples of integrated media strategies successfully executed, including narrative development and public storytelling
    • Include testimonials or references from past clients in similar sectors to validate expertise
    • Document the agency's capacity for real-time platform optimization and audience analysis accuracy
    • Outline previous successful crisis communication scenarios managed by the agency
    • Showcase capabilities in high-quality content creation with samples of speeches, op-eds, and multimedia storytelling
    • Detail experience in stakeholder engagement and media relations across local, regional, and international spectrums
    • Provide a portfolio of award-winning or nationally-recognized campaigns with measurable outcomes
    • Explain capacity for continuous advisory services with strategic foresight for enhancing the Chancellor’s executive presence

  • ⛳️ Strategy 2: Detail a Comprehensive Execution Plan

    • Develop a strategic communications plan with clear objectives, audience targeting, and timelines
    • Create an integrated messaging framework aligned with the Chancellor’s vision and values
    • Design a dynamic social media strategy with platform-specific tactics and engagement plans
    • Outline a tailored media relations strategy for local, regional, and global outlets
    • Prepare a crisis communications plan with protocols, key messages, and rapid response templates
    • Propose a solution for high-impact campaign development and execution highlighting innovation
    • Detail a method for conducting regular perception audits and stakeholder mapping
    • Produce a comprehensive plan for executive presence enhancement at key events
    • Include a digital and media benchmarking analysis against global best practices
    • Describe the process for periodic review meetings to align execution with changing priorities

  • ⛳️ Strategy 3: Deliver Insight-Driven Recommendations

    • Provide insights from benchmarking executive communications practices globally
    • Present a detailed GAP analysis with opportunities for narrative enhancement
    • Offer data-driven recommendations for content omnipresence across platforms
    • Suggest refinements in digital engagement tactics using performance monitoring tools
    • Propose innovative ideas for visual content to boost narrative impact
    • Recommend high-profile media placements and thought leadership contributions
    • Schedule regular updates and brainstorming sessions with the HCT’s team
    • Advise on audience segmentation backed by analytics for targeted communication
    • Plan strategic partnerships with influencers to extend digital reach
    • Prepare presentations on potential narrative-shaping campaigns for UAE's global positioning
strategic-communicationsproposal-developmentcommunications-strategistmedia-relations-specialistcontent-creation-teamcrisis-management-team
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Strategies and tactics for growing user base and revenue for Beacons.ai

  • ⛳️ Strategy 1: Leverage social media marketing

    • Create and maintain active profiles on key social media platforms (Instagram, Twitter, TikTok, Facebook)
    • Run targeted social media advertising campaigns to reach content creators and agencies
    • Partner with popular influencers to promote Beacons.ai through sponsored posts
    • Host live Q&A sessions and webinars featuring successful content creators using Beacons.ai
    • Share user testimonials and success stories regularly on social media
    • Create engaging visual content like infographics and short demo videos
    • Utilise hashtags strategically to increase visibility
    • Run social media contests and giveaways to attract new followers
    • Join relevant online groups and communities to share and discuss Beacons.ai
    • Track and analyse social media metrics to refine ongoing strategies

  • ⛳️ Strategy 2: Utilise content marketing

    • Start a blog featuring industry insights, tips, and user success stories
    • Publish case studies highlighting how Beacons.ai benefits content creators and agencies
    • Create in-depth guides and e-books that address key pain points of your target audience
    • Host regular webinars and online events covering relevant topics
    • Produce tutorial videos that showcase Beacons.ai features and how to use them effectively
    • Guest post on well-known industry blogs and publications
    • Develop a newsletter with valuable content and updates to engage current and potential users
    • Promote content through SEO and targeted advertisements
    • Collaborate with industry experts to create co-branded content
    • Monitor content performance and adjust strategy based on engagement metrics

  • ⛳️ Strategy 3: Implement referral and partnership programmes

    • Create a referral programme that rewards users for bringing in new signups
    • Develop an affiliate programme for influencers and agencies
    • Partner with complementary businesses and platforms for co-marketing opportunities
    • Offer special deals and discounts to partners’ audiences
    • Host joint events and webinars with partners to reach a broader audience
    • Collaborate with educational institutions to introduce Beacons.ai to students
    • Sponsor industry events and conferences to increase brand visibility
    • Engage industry influencers as brand ambassadors
    • Create a dedicated partnership management team to nurture relationships
    • Regularly review and optimise referral and partnership programmes based on performance data
marketingpartnershipscontent-creatorinfluencermarketing-teampartnership-management-team
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Strategies and tactics for finding Specific Words

  • ⛳️ Strategy 1: Utilise digital search functions

    • Open the document or website where you need to find the word
    • Press 'Ctrl + F' on your keyboard in Windows or 'Cmd + F' on a Mac to open the search tool
    • Type the specific word you're looking for in the search box
    • Use the arrows in the search bar to navigate through occurrences of the word
    • Ensure the entire document or page is scanned by not limiting the search to a specific section
    • Use case-sensitive options in the search tool if the exact case is required
    • Check browser settings to ensure any pop-up blockers aren't affecting search capabilities
    • Utilise advanced search operators if applicable, such as enclosing phrases in quotes
    • Adjust the zoom level of the page to better locate the highlighted words
    • Save the search results if needed for later reference

  • ⛳️ Strategy 2: Leverage search engines effectively

    • Open your preferred search engine (Google, Bing, etc.)
    • Enter the word or phrase in quotes to search for exact matches
    • Use additional keywords to narrow down the search scope
    • Utilise advanced search options like filetype and site specific queries
    • Set up alerts for the word using Google Alerts for continuous monitoring
    • Refine results using search engine filters like date, region, or language
    • Review search results critically to ensure relevance and credibility
    • Bookmark pages that are frequently used or useful
    • Explore related search suggestions to broaden your understanding
    • Regularly update your search strategy based on changing needs or data

  • ⛳️ Strategy 3: Organise and review printed materials

    • Gather all necessary documents or books where the word might occur
    • Utilise index or glossaries to find references of the word quickly
    • Organise your materials in a logical order to ease the search process
    • Use highlighters to mark occurrences of the word as you find them
    • Create a summary or a list of pages where the word appears
    • Discuss with peers or colleagues about where they might have found the word
    • Set a timer to limit how long you spend on searching in one session
    • Consider scanning the important sections into a digital format for ease of searching
    • Document any new words or context found during the search that might help further
    • Allocate time for regular reviewing of highlighted sections to reinforce knowledge
search-toolsdocument-navigationresearchercontent-analystcontent-managementinformation-retrieval
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Strategies and tactics for revolving a Thread

  • ⛳️ Strategy 1: Encourage active participation

    • Create a welcoming introduction post to invite engagement
    • Post open-ended questions to stimulate discussion
    • Tag specific users to encourage their contributions
    • Acknowledge and thank users for their input
    • Set clear guidelines to ensure a respectful environment
    • Use polls or surveys to gather opinions quickly
    • Provide regular summaries of the discussion
    • Highlight and acknowledge valuable contributions
    • Respond promptly to questions and comments
    • Host weekly themed discussions to keep the thread dynamic

  • ⛳️ Strategy 2: Utilize engaging content

    • Share relevant articles or news updates related to the thread topic
    • Incorporate multimedia such as images or videos to attract interest
    • Post user-generated content to build community involvement
    • Achieve a balance between serious and lighthearted content
    • Introduce discussion starters like quotes or anecdotes
    • Link the thread to trending topics to increase visibility
    • Update the thread with time-sensitive content
    • Encourage users to share their personal experiences
    • Utilise engaging titles for new posts within the thread
    • Create visual summaries of discussions to enhance comprehension

  • ⛳️ Strategy 3: Maintain thread organisation

    • Pin important and resourceful posts for easy access
    • Categorize posts into sub-topics for better navigation
    • Regularly update the thread summary or index
    • Use clear titles for each post for immediate understanding
    • Highlight updates or changes in the thread title
    • Set up automated notifications for new posts
    • Encourage users to label their posts appropriately
    • Regularly clean up outdated or irrelevant content
    • Guide discussions back to the main topic if they drift
    • Send periodic alerts to remind users of thread structure
participationorganizationmoderatorcontent-creatorcommunity-managementcontent-strategy
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Strategies and tactics for developing strategic plans for Prime Media TV channel

  • ⛳️ Strategy 1: Outline a corporate strategic plan

    • Define the vision and mission statement of Prime Media TV channel
    • Set long-term strategic objectives aligned with the mission
    • Conduct a thorough competitor analysis within the media industry
    • Identify potential investment and partnership opportunities
    • Develop risk management policies and contingency plans
    • Establish a corporate governance framework and structure
    • Evaluate potential geographic expansion opportunities
    • Set key performance indicators to measure corporate success
    • Initiate a stakeholder engagement plan to foster relationships
    • Create a corporate social responsibility (CSR) strategy

  • ⛳️ Strategy 2: Formulate a business strategic plan

    • Analyse the target audience demographics and preferences
    • Identify unique value propositions for different programming
    • Develop a multi-platform distribution strategy
    • Increase revenue streams through advertising and sponsorships
    • Enhance audience engagement through interactive content
    • Establish branding and positioning standards for all channels
    • Identify trends in viewership behaviour for strategic alignment
    • Initiate strategic alliances with content creators and producers
    • Streamline production costs through efficient resource management
    • Set quarterly and annual business performance targets

  • ⛳️ Strategy 3: Create a functional strategic plan

    • Develop a marketing strategy to increase channel visibility
    • Plan content acquisition and original content production
    • Implement a talent management strategy for staff and on-air talent
    • Enhance digital presence through a strong social media strategy
    • Optimize IT and broadcast infrastructure for efficiency
    • Create a sales strategy focused on selling ad slots effectively
    • Strengthen research and development for content innovation
    • Implement audience feedback loops for content improvement
    • Set a budget allocation strategy for functional departments
    • Develop training and development programs for employees

  • ⛳️ Strategy 4: Execute an operational strategic plan

    • Schedule daily programming to maximise viewership
    • Implement standard operating procedures for content production
    • Streamline in-house talent recruitment and onboarding processes
    • Establish workflows for effective cross-departmental collaboration
    • Plan logistical processes for live event coverage and special programs
    • Ensure compliance with broadcasting regulations and standards
    • Maintain broadcast equipment through regular maintenance schedules
    • Monitor broadcast quality and manage technical issues promptly
    • Optimize advertisement placements for revenue generation
    • Review operational performance metrics on a monthly basis
strategic-planningmedia-managementstrategy-managercontent-directorcorporate-strategy-teamcontent-creation-team
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Strategies and tactics for designing a Brand Management Course

  • ⛳️ Strategy 1: Create a detailed course syllabus

    • Outline weekly topics and objectives for the 6-month, 2 sessions per week course
    • Outline weekly topics and objectives for the 4-month, 3 sessions per week course
    • Include a mixture of lectures, guest speaker sessions, and interactive workshops
    • Recommend readings and resources for each session
    • Clearly define the objectives and key takeaways for each week
    • Include a review session every 4 weeks for recapitulation and feedback
    • Integrate specialist modules within each phase of the course
    • Ensure the syllabus emphasises practical application with industry case studies
    • List assessments and projects accompanying each phase to reinforce learning
    • Align syllabus content with industry trends and practices

  • ⛳️ Strategy 2: Develop module descriptions and learning outcomes

    • Draft a brief overview of each phase in the course description
    • Create detailed module descriptions for the design, copywriting, and digital integration modules
    • Outline specific learning outcomes for each module to guide teaching
    • Highlight key marketing and branding concepts to be covered in Phase 1
    • Define advanced brand management skills and knowledge for Phase 2
    • Articulate the role and impact of design in branding for Design Module
    • Explain the role of language and storytelling in branding for Copywriting Module
    • Clarify the integration of digital strategies within the broader branding context
    • Identify hands-on projects or simulations for practical learning
    • Describe how specialist instructors' expertise enhances the overall curriculum

  • ⛳️ Strategy 3: Plan assessment ideas and integration notes

    • Design quizzes and short tests for foundational marketing concepts
    • Create case study analysis sessions focusing on real-world brands
    • Incorporate a final project where students develop a brand strategy
    • Introduce group work to foster collaboration, simulating team branding efforts
    • Assign periodic reflective tasks where students evaluate brand strategies
    • Include practical assignments for each specialist module
    • Design rubrics for each assessment ensuring consistent evaluation
    • Provide teacher integration notes to smoothly incorporate specialist modules
    • Propose collaborative projects across different modules for deeper learning
    • Recommend periodic feedback sessions with instructors to track progress
brand-managementsyllabus-designbrand-managermarketing-professionalcurriculum-development-teambranding-strategy-team
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Strategies and tactics for educating Businesses About Spend Management Solutions

  • ⛳️ Strategy 1: Leverage informative content marketing

    • Create a blog series explaining spend management benefits and real-time expense tracking
    • Develop an ebook highlighting case studies of successful financial efficiency improvements
    • Host webinars featuring industry experts discussing modern financial tools
    • Produce educational videos demonstrating solution features and ease of use
    • Share infographics on social media illustrating cost savings and efficiencies
    • Conduct interviews with early adopters to share their success stories
    • Publish whitepapers detailing the impact of spend management on cash flow
    • Write thought leadership articles for industry magazines and blogs
    • Create a FAQ page on your website addressing common user concerns
    • Start a newsletter to keep businesses updated on financial software advancements

  • ⛳️ Strategy 2: Build strategic partnerships

    • Partner with financial consultants to recommend the solution to their clients
    • Collaborate with industry associations to co-host informational workshops
    • Establish alliances with accounting software providers to integrate solutions
    • Engage with business incubators to introduce solutions to startups and SMEs
    • Co-brand marketing materials with established financial technology firms
    • Organise joint webinars with partners highlighting complementary services
    • Offer partner incentive programs to encourage referrals
    • Attend partner-organised networking events to promote solutions
    • Develop co-sponsored educational materials on financial management
    • Create exclusive offers for partners' client base to encourage adoption

  • ⛳️ Strategy 3: Utilise direct engagement with target businesses

    • Identify and segment target businesses based on industry and size
    • Tailor direct mail campaigns with personalised solution benefits
    • Set up direct sales teams to offer demonstrations and Q&A sessions
    • Host lunch-and-learn events to provide hands-on experience with the tool
    • Offer free trial periods to allow businesses to test the solution
    • Provide one-on-one onboarding sessions to ease implementation concerns
    • Gather feedback from early adopters to improve product and messaging
    • Follow up on trial users with personalised benefit assessment reports
    • Utilise CRM tools to track and manage potential leads systematically
    • Arrange visits to successful user sites as part of on-site consults
spend-managementfinancial-efficiencycontent-marketerfinancial-consultantsales-teammarketing-team
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Strategies and tactics for selling management files through a website

  • ⛳️ Strategy 1: Develop high-quality management files

    • Research popular types of management files in demand
    • Create a list of essential templates and documents to develop
    • Use professional software to design polished and functional templates
    • Write clear and concise content for each file
    • Incorporate customisable elements for user convenience
    • Test each file to ensure functionality and ease of use
    • Gather feedback from a focus group to refine the files
    • Create a consistent format and style for all documents
    • Design cover pages and instruction guides for the files
    • Stay updated with industry trends to keep files relevant

  • ⛳️ Strategy 2: Build an effective sales platform

    • Choose a reliable website hosting service
    • Use a user-friendly website builder or hire a developer
    • Design a clean and professional website layout
    • Create separate pages for different categories of files
    • Add high-quality images and sample views of the files
    • Write compelling descriptions for each product
    • Integrate a secure payment system
    • Ensure the website is mobile-friendly
    • Implement an effective search and filter system
    • Regularly update the website with new products and features

  • ⛳️ Strategy 3: Market the management files effectively

    • Develop a comprehensive marketing plan
    • Utilise social media platforms to promote the files
    • Create and manage an email newsletter for updates and promotions
    • Engage in content marketing through blog posts and articles
    • Use search engine optimisation techniques to improve visibility
    • Run targeted ads on social media and search engines
    • Collaborate with influencers or industry experts for endorsements
    • Offer limited-time promotions and discounts
    • Encourage customer reviews and testimonials
    • Monitor and analyse marketing efforts to adjust strategies accordingly
management-fileswebsiteweb-developerdigital-marketercontent-creationmarketing
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Strategies and tactics for building a Digital Marketing Strategy for Motivational Speaker, Consultant, and Career Counsellor

  • ⛳️ Strategy 1: Establish a strong foundation

    • Define your niche focusing on motivational speaking and career counselling for specific groups such as students, professionals, and corporate employees
    • Create a distinct personal brand identity including professional headshots, an optional logo, and a consistent colour palette
    • Decide on a core message and unique selling proposition, such as 'Helping students and professionals unlock their true potential'
    • Set up accounts on at least three social media platforms: Instagram, LinkedIn, and YouTube
    • Develop content pillars: motivation and mindset, career guidance, personal growth, and success stories
    • Create detailed profiles and upload introductory content on each platform
    • Ensure content is consistent across all platforms and aligned with your brand identity
    • Post introductory content including motivational quotes, articles, and short videos
    • Engage with initial audience via comments and direct messages
    • Optional: Set up a Facebook Page to reach a local community and promote events

  • ⛳️ Strategy 2: Create engaging content and engage with the audience

    • Develop a content calendar scheduling 3–4 posts per week on Instagram and LinkedIn
    • Produce two YouTube videos per month, each 8–12 minutes long, focusing on motivational talks and career advice
    • Create short Reels or Shorts of 30–60 seconds featuring tips and success stories
    • Use Canva to design visually appealing quotes and infographics
    • Engage actively by replying to all comments and direct messages promptly
    • Join LinkedIn groups related to career and motivation to extend reach
    • Collaborate with other motivational speakers and career counsellors for guest posts or joint webinars
    • Conduct live sessions or webinars to interact directly with your audience
    • Track engagement metrics such as likes, comments, and shares to refine content strategy
    • Organise virtual Q&A sessions to address audience queries and establish expertise

  • ⛳️ Strategy 3: Generate leads and implement paid advertising

    • Create a compelling lead magnet such as a free guide or a free career assessment call
    • Develop a targeted advertising strategy on Facebook and Instagram focusing on students and young professionals
    • Run LinkedIn Ads targeting HR managers and corporate event planners for speaking engagements
    • Design a video ad offering a 30-second introduction and a call to action like 'Book a Free Consultation'
    • Use lead form ads to collect contact details from potential clients
    • Set a clear budget for paid ads and monitor the return on investment
    • Segment your audience and tailor advertisements to each segment
    • Analyse performance metrics of ads to optimise future campaigns
    • Follow up with leads through automated email sequences offering valuable content
    • Offer limited-time promotions or discounts to encourage potential clients to take action
digital-marketingonline-presencemotivational-speakercareer-counsellormarketing-teamsocial-media-team
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Strategies and tactics for enhancing marketplace presence

  • ⛳️ Strategy 1: Optimise marketplace stores and ads

    • Conduct a thorough audit of current marketplace listings
    • Identify top-performing products and optimise their listings
    • Implement A/B testing for product descriptions and images
    • Optimise product titles and search terms for better visibility
    • Analyse ad performance metrics using Google Analytics
    • Reallocate budget to high-performing ad campaigns
    • Regularly update and test ad creatives for higher engagement
    • Implement retargeting strategies to drive repeat purchases
    • Maximise reviews and ratings by engaging with customers post-purchase
    • Track and report on marketplace performance on a weekly basis

  • ⛳️ Strategy 2: Develop tailored marketing strategies for each platform

    • Conduct market research to understand the demographics of each platform
    • Define a unique value proposition tailored for each marketplace
    • Create a monthly marketing plan for each platform
    • Collaborate with the design team to create platform-specific content
    • Identify peak sales periods and create promotional schedules
    • Partner with influencers for platform-specific collaborations
    • Implement flash sales or limited-time offers to increase urgency
    • Create a loyalty program tailored for repeat customers on each platform
    • Collaborate with platform-specific marketing teams for insights
    • Measure the impact of marketing strategies and adjust as needed

  • ⛳️ Strategy 3: Monitor sales performance and forecast accurately

    • Utilise Excel and platform analytics to track sales trends
    • Set up automated dashboards for real-time KPI monitoring
    • Conduct monthly sales forecast meetings with internal teams
    • Identify underperforming products and create improvement plans
    • Analyse customer feedback for insights into buying behaviour
    • Develop quarterly sales forecasts based on historical data
    • Adjust inventory planning based on sales forecasts
    • Create weekly reports to track progress towards sales goals
    • Monitor competitor activity and adjust strategies accordingly
    • Continuously review and improve data collection methods for accurate forecasting
marketplace-optimizationtailored-marketingmarketing-specialistdata-analystdesign-teamsales-team
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How to track your Content Management strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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