Get Tability: OKRs that don't suck | Learn more →

10 strategies and tactics for Audience

What is Audience strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Audience strategy can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Audience strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Audience strategy examples

You'll find below a list of Audience tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
Implement these strategies

Strategies and tactics for creating Meaningful Interactions and Promotional Opportunities

  • ⛳️ Strategy 1: Host Collaborative Events

    • Identify key partners and stakeholders for collaborative events
    • Develop a calendar of events throughout the year
    • Create experiential and interactive activities for events
    • Integrate informative sessions about mission goals within events
    • Distribute promotional materials at all events
    • Highlight collaboration stories from events in newsletters
    • Gather attendee feedback to improve future events
    • Leverage social media to promote and recap events
    • Utilise events to recognise and appreciate donors
    • Feature event highlights in donor communications

  • ⛳️ Strategy 2: Leverage Digital Platforms

    • Create digital campaigns that highlight collaboration successes
    • Develop informational webinars for families and donors
    • Utilise social media for live Q&A sessions about your mission
    • Share testimonials from stakeholders on your website
    • Regularly update your blog with collaboration highlights
    • Create an online resource hub for donors and families
    • Host virtual open houses to introduce staff and mission
    • Implement an email series about mission impact stories
    • Create visually engaging infographics for social media
    • Launch a podcast series featuring key stakeholders

  • ⛳️ Strategy 3: Strengthen Community Partnerships

    • Identify organisations with aligned missions
    • Schedule regular partnership meetings to discuss joint initiatives
    • Develop joint marketing materials to highlight partnerships
    • Collaborate on community service projects
    • Create co-branded merchandise with partners
    • Host joint fundraising events to engage wider audiences
    • Share partnership stories on website and social media
    • Collect and act on feedback from partners
    • Develop case studies of successful partnerships
    • Incorporate partner testimonials into promotional materials
collaborationengagementevent-plannerdigital-marketercommunity-outreachdigital-content
Implement these strategies

Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
Implement these strategies

Strategies and tactics for establishing Atlantis Holidays as a Premier Luxury Travel Brand

  • ⛳️ Strategy 1: Develop a multi-channel digital marketing approach

    • Create engaging Instagram and TikTok Reels that showcase luxury destinations and unique travel experiences
    • Partner with luxury travel influencers to promote Atlantis as a 'Travel Designer'
    • Design and launch paid advertising campaigns on Google and Facebook targeting luxury travel keywords
    • Develop SEO-driven blog content about 'Top Luxury Destinations in 2025'
    • Create a retargeting campaign on Facebook and Google to re-engage visitors who did not convert
    • Utilise AI-powered chatbots on the website to assist and guide visitors
    • Track engagement rates on Instagram and TikTok, ensuring optimisation over time
    • Measure website traffic and lead generation from all paid ad efforts
    • Continually optimise marketing efforts based on analytics data
    • Regularly review the booking conversion rate from digital campaigns to refine strategies

  • ⛳️ Strategy 2: Engage in influencer and user-generated content collaborations

    • Identify and collaborate with health and wellness influencers to promote spa retreats and yoga resorts
    • Draft SEO content focusing on 'Luxury Wellness Retreats' and 'Best Medical Tourism Packages'
    • Launch targeted LinkedIn and Facebook ads geared towards health-conscious professionals
    • Establish partnerships with health clinics and wellness brands for joint marketing initiatives
    • Implement a tracking system to gauge wellness package inquiries
    • Monitor the Click-Through Rate (CTR) for targeted ad campaigns
    • Leverage social media to display user-generated content showcasing positive client experiences
    • Foster relationships with influencers to promote long-term brand loyalty
    • Educate influencer partners about brand values and luxury offerings
    • Evaluate conversion rates from clinic referrals and adjust collaborations accordingly

  • ⛳️ Strategy 3: Strengthen corporate travel and MICE market presence

    • Enhance LinkedIn marketing efforts with direct outreach to corporate decision-makers
    • Produce case studies highlighting successful events, such as those with the Sharjah Women Council
    • Build an affiliate program designed for travel and event companies to drive B2B referrals
    • Utilise email marketing and retargeting ads to nurture B2B leads
    • Establish automation processes for efficient lead management and conversion tracking
    • Develop metrics for tracking new B2B partnerships
    • Regularly assess inquiry and conversion data from LinkedIn ad campaigns
    • Analyse the return on investment (ROI) from corporate events hosted
    • Host webinars with potential corporate clients to showcase offerings
    • Foster long-term relationships with key stakeholders within the corporate travel sector
influencer-marketingluxury-traveldigital-marketerinfluencer-managermarketing-teamcontent-creation-team
Implement these strategies

Strategies and tactics for implementing a Comprehensive Project Marketing Timeline

  • ⛳️ Strategy 1: Establish a structured foundation

    • Define specific target audience demographics and behaviours
    • Set clear and measurable goals with associated KPIs
    • Assign roles to marketing team members and project manager
    • Conduct a competitor analysis to understand market positioning
    • Establish a baseline for current website traffic metrics
    • Create a project plan outline including timeline and resources
    • Conduct a SWOT analysis for the marketing strategy
    • Set up a project management tool for better coordination
    • Schedule regular team meetings for planning and feedback
    • Prepare a risk management plan for potential bottlenecks

  • ⛳️ Strategy 2: Create and optimise engaging content

    • Develop persuasive website content with clear calls to action
    • Craft engaging social media posts tailored to target audience
    • Design appealing visuals and multimedia for digital platforms
    • Conduct an audit on existing Google Ads performance
    • Create a calendar for email campaigns targeting segmented audiences
    • Review and refine all marketing materials for brand consistency
    • Incorporate SEO best practices into website and content
    • Develop a content strategy for ad copies and landing pages
    • Include testimonials and case studies on the website
    • A/B test different content formats to evaluate effectiveness

  • ⛳️ Strategy 3: Launch, monitor, and adjust campaigns

    • Initialize Google Ads campaigns based on keyword research
    • Deploy marketing materials across all selected channels
    • Utilise analytics tools to track and measure key performance indicators
    • Monitor website traffic and user engagement on a weekly basis
    • Adjust bids and budgets in Google Ads for optimal performance
    • Analyse lead generation and conversion rates regularly
    • Use feedback to improve customer satisfaction initiatives
    • Conduct regular check-ins to assess KPI target progress
    • Identify underperforming areas and implement corrective actions
    • Report results and insights to stakeholders at regular intervals
google-adssmart-goalsmarketing-managerproject-managermarketing-teamanalytics-team
Implement these strategies

Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
Implement these strategies

Strategies and tactics for creating a Comprehensive Monthly Digital Marketing Strategy

  • ⛳️ Strategy 1: Produce Engaging Video Content

    • Brainstorm six unique and humorous video ideas catchy and likely to go viral
    • Create eye-catching video titles that capture attention and intrigue viewers
    • Script brief descriptions for each concept to guide the video production process
    • Decide on optimal video lengths to keep viewers engaged, target around 15 to 30 seconds
    • Incorporate calls to action in the videos to prompt viewer interaction and shares
    • Suggest interactive elements such as questions or polls to include in each video
    • Plan a posting schedule on peak user engagement days, choosing times like evenings or weekends
    • Ensure titles and scripts are aligned with transactional search terms for maximum SEO impact
    • Use trending music or sound effects to tap into viral trends and increase visibility
    • Include hashtags related to interior design and digital trends to boost discoverability

  • ⛳️ Strategy 2: Design Eye-catching Static Posts

    • Develop compelling headlines or captions that are witty and stir curiosity
    • Create visual elements tailor-made for Instagram, incorporating vibrant graphics and colours
    • Select themes that align with the aesthetic preferences of your audience
    • Utilize engaging hashtags to reach a broader audience and participate in trending conversations
    • Post during high-traffic periods to maximise visibility and engagement
    • Initiate follower interactions by asking questions or using humorous quizzes
    • Incorporate feedback loops by encouraging comments and responding promptly
    • Use polls or interactive elements to enhance follower involvement
    • Sync content with relevant happenings in the interior design industry
    • Collaborate with influencers or tag parties involved to expand reach

  • ⛳️ Strategy 3: Implement an Overall Engagement Strategy

    • Define KPIs like engagement rate, follower growth, and shares for measuring success
    • Analyse which content styles perform best using Instagram Insights and adjust accordingly
    • Foster a sense of community by replying to comments and hosting regular Q&A sessions
    • Leverage Instagram Stories for behind-the-scenes content to build a connection with viewers
    • Experiment with Instagram Reels to tap into fast-moving trends and reach new audiences
    • Promote collaborations with other accounts that share similar audiences
    • Regularly update your bio and story highlights to reflect the current content focus
    • Include humour consistently to maintain a light-hearted and approachable brand identity
    • Encourage user-generated content by featuring follower designs or creative uses of your advice
    • Ensure consistency across all elements of the strategy to build brand recognition and trust
content-marketinginstagram-growthsocial-media-managercontent-creatormarketing-teamcreative-team
Implement these strategies

Strategies and tactics for creating a Comprehensive Monthly Digital Marketing Strategy

  • ⛳️ Strategy 1: Generate engaging video content

    • Create a 'Before vs. After' room transformation with a humorous twist, recommended length: 30 seconds, post on Wednesdays at 3 PM
    • Develop a ‘Design Challenge’ video where different tools are mistakenly used in place of the design tools, run a poll, post on Sundays at 11 AM
    • Post a ‘Day in the Life of a Pillow’ video, follow the pillow through its adventures, suggested length: 15 seconds, post on Fridays at 6 PM
    • Film a mini-series ‘Guess the Design Style’ with interactive questions, each video should be 20 seconds, post on Mondays at 12 PM
    • Host a ‘Interior Designer’s Unboxing’ of bizarre design items, each episode 25 seconds long, post on Saturdays at 5 PM
    • Share a humorous ‘Design Fails’ compilation with a call to action for followers to share their own, 10 seconds each, post on Tuesdays at 2 PM
    • Launch a video series ‘Designer Secrets Revealed’ featuring common misconceptions, recommended length: 20 seconds, post on Thursdays at 4 PM
    • Create a ‘Furniture That Can Dance’ – use stop motion to show furniture ‘dancing’, 15 seconds long, post on Fridays at 7 PM
    • Record a ‘Interior Design Myth Busting’ video using engaging visuals, 30 seconds, post on Mondays at 1 PM
    • Develop a ‘Designer’s Choice – Trends to Try’ video with dynamic transitions, 25 seconds, post on Wednesdays at 6 PM

  • ⛳️ Strategy 2: Develop static post content

    • Design a post ‘Spot the Difference’ with two images of a room setup, include a humorous caption, hashtags: #InteriorDesignFun, #SpotTheDifference, post on Sundays at 10 AM
    • Create a vibrant infographic on ‘The Evolution of Sofas in Cinema History’, use a catchy headline, hashtags: #CinemaSofas, #InteriorTrends, engage with questions about favourite era, post on Mondays at 3 PM
    • Share a ‘Meme Day’ post featuring funny interior design memes with captions, encourage sharing memes in comments, hashtags: #InteriorMemes, #DesignLaughs, post on Wednesdays at 1 PM
    • Post a ‘Interior Design Quiz’ with visually appealing graphics, ask followers’ opinions through polls, hashtags: #DesignQuiz, #GuessThatStyle, post on Fridays at 9 AM

  • ⛳️ Strategy 3: Outline overall strategy and engagement

    • Set KPIs including a 10% increase in engagement rate, a 5% growth in followers, and an increase in shares by 15%
    • Implement monthly Q&A sessions via Instagram Live to foster community interaction
    • Encourage user-generated content by initiating a monthly design challenge with a unique hashtag
    • Utilise Instagram Stories to feature behind-the-scenes content and design tips three times a week
    • Use Instagram Reels for quick DIY tips and tricks, enhancing visibility of the account
    • Collaborate with micro-influencers in the interior design space to broaden audience reach
    • Host a monthly giveaway with a partner brand, incentivising engagement with attractive prizes
    • Respond to comments promptly to encourage conversations and build relations with followers
    • Regularly share followers’ design success stories on stories or posts to highlight community involvement
    • Monitor the effectiveness of content using Instagram Insights and adjust strategy based on data analysis
engagementcreativitysocial-media-managercontent-creatormarketing-teamdesign-team
Implement these strategies

Strategies and tactics for implementing Email Marketing for a Real Estate App

  • ⛳️ Strategy 1: Engage Verified Users

    • Send a welcome email with a guide to complete profile setup
    • Highlight key app features like social media and agent connection
    • Offer a limited-time incentive for profile completion
    • Schedule bi-weekly newsletters showcasing market trends
    • Create personalisation tokens to include user name in emails
    • Use a survey to gather interests and personalise content
    • Highlight success stories from other verified users
    • Provide educational content on buying and selling properties
    • Offer webinars or live Q&A sessions with real estate experts
    • Encourage social media integration for enhanced app utilisation

  • ⛳️ Strategy 2: Activate Unverified Users

    • Send a warm welcome email encouraging email/phone verification
    • Offer a compelling reason to verify, like access to premium content
    • Highlight missing benefits until verification is complete
    • Use a countdown timer to create urgency for verification
    • Run an email campaign with tips on property investment
    • Introduce top-rated agents or services post verification
    • Offer a one-on-one session with a real estate expert
    • Showcase property listings they are missing out on
    • Use success stories to create a fear of missing out
    • Provide easy steps and support for verification process

  • ⛳️ Strategy 3: Retain and Engage Active Users

    • Send a monthly summary of market insights and app usage
    • Offer exclusive deals on new properties and services
    • Introduce a reward system for app activities like referrals
    • Notify about new features and social media trends
    • Organise online events or property tours
    • Share testimonials and community-driven stories
    • Encourage user-generated content and engagement
    • Provide regular updates to app changes and enhancements
    • Send birthday or anniversary wishes with special offers
    • Measure satisfaction and gather feedback through surveys

  • ⛳️ Strategy 4: Re-engage Inactive Users

    • Send a 'We Miss You' email with a special comeback offer
    • Highlight new features and benefits introduced since last login
    • Offer a personalised reactivation plan based on user history
    • Create an exclusive email campaign with the latest insights
    • Provide tutorials or webinars to refresh their app knowledge
    • Showcase properties or services they may find interesting
    • Create a time-limited offer to create urgency in reactivation
    • Utilise exit surveys to understand reasons for inactivity
    • Promote the social media features to enhance engagement
    • Offer support to resolve any issues leading to inactivity
email-marketinguser-engagementemail-marketercontent-strategistmarketing-teamcustomer-support-team
Implement these strategies

Strategies and tactics for increasing audience for Mostafa Afifi platforms over 3 months

  • ⛳️ Strategy 1: Enhance content production and quality

    • Conduct a content audit to identify popular and underperforming posts
    • Develop a content calendar to plan regular posts and updates
    • Incorporate multimedia elements like videos, graphics, and infographics
    • Use audience feedback to refine and improve content quality
    • Post user-generated content to engage the current audience
    • Create exclusive content for subscribers or followers
    • Collaborate with content creators for diverse perspectives
    • Develop educational content to provide value to the audience
    • Utilise storytelling to make the content more relatable
    • Regularly update the platform to ensure fresh and relevant content

  • ⛳️ Strategy 2: Improve social media engagement

    • Identify key social platforms where the target audience is active
    • Increase posting frequency on social media with engaging content
    • Run interactive social media campaigns such as polls or quizzes
    • Respond promptly to comments and messages to increase interaction
    • Utilise hashtags strategically to reach a wider audience
    • Host live sessions or Q&A to increase audience interaction
    • Encourage audience to share content through incentives
    • Collaborate with influencers to reach broader audiences
    • Monitor engagement analytics to tailor future posts
    • Create and join relevant online communities and forums

  • ⛳️ Strategy 3: Enhance platform visibility and discoverability

    • Optimise SEO for all platform content to improve search rankings
    • Leverage email marketing to keep the audience informed and engaged
    • Utilise paid advertising on social media to reach new audiences
    • Join relevant online directories and listings to increase visibility
    • Develop partnerships with other platforms to share audiences
    • Create targeted campaigns for different audience segments
    • Use A/B testing for title and content variations
    • Regularly analyse and refine keyword strategy
    • Promote platform through offline events and collaborations
    • Encourage reviews and testimonials to build credibility
audience-growthcontent-qualitycontent-creatorsocial-media-managermarketing-teamcontent-development-team
Implement these strategies

How to track your Audience strategies and tactics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability