The strategy for the financial year 2025/2026 focuses on enhancing revenue, customer experience, staff capabilities, and brand awareness. To boost revenue, the plan involves developing new programs based on market research, setting measurable goals, and adjusting offerings based on feedback. For example, launching a new program with timeline-specific goals ensures effective execution and customer satisfaction.
Enhancing customer experience includes mapping customer journeys and training staff to uphold service standards. This might involve piloting new technologies to personalize interactions and introducing reward programs, thus fostering loyal customer relationships.
The plan to elevate staff capabilities emphasizes professional development. Implementing a training calendar aligned with identified skill gaps and fostering a continuous learning culture through mentorship programs helps ensure ongoing growth and improved performance.
Lastly, increasing brand awareness requires a multi-faceted approach, such as participating in industry events, developing engaging content, and optimizing online presence through SEO strategies. Collaborating with media outlets and running targeted PR campaigns can significantly boost brand visibility and engagement.
The strategies
⛳️ Strategy 1: Boost revenue by introducing new programs
- Conduct market research to identify potential programs customers would value
- Develop a project plan for launching new programs, including timelines and resources needed
- Allocate a dedicated team to manage new program development and execution
- Set measurable goals for revenue targets from each new program
- Create a marketing campaign to generate anticipation and hype for new programs
- Collaborate with partners or influencers to broaden the reach of new programs
- Establish a pricing strategy that aligns with market demand and targets desired profit margins
- Develop a feedback mechanism to gather customer input on new programs
- Adjust program offerings based on initial feedback to optimise performance
- Monitor key performance indicators monthly to track the success of new programs
⛳️ Strategy 2: Enhance customer experience across all touchpoints
- Map the customer journey to understand all existing touchpoints
- Set service level standards that define expected customer experience at each touchpoint
- Implement regular training sessions for staff to uphold service level standards
- Develop content tailored to customer needs to be shared across communication channels
- Create a consistent schedule for disseminating relevant knowledge
- Establish a customer feedback system to continuously measure satisfaction
- Introduce a rewards program to incentivise positive customer interactions
- Pilot innovative technologies to personalise customer interactions
- Facilitate focus groups to gain deeper insights into customer expectations
- Review and update service procedures to align with evolving customer needs
⛳️ Strategy 3: Elevate staff capabilities through professional development
- Develop a monthly training calendar for professional development sessions
- Identify skill gaps among staff and tailor training content accordingly
- Incorporate feedback loops to assess the effectiveness of training programs
- Encourage staff to set personal development goals in line with company objectives
- Recognise and reward staff who demonstrate growth and improved performance
- Facilitate cross-departmental collaboration to foster knowledge sharing
- Organise team-building activities to enhance staff morale and cohesion
- Assign mentors to guide and support individual staff development plans
- Implement a knowledge management system to document and share learnings
- Create a culture of continuous learning with support from leadership
⛳️ Strategy 4: Boost brand awareness and content engagement
- Conduct an internal brand audit to understand current brand perceptions
- Develop a brand positioning statement that aligns with target audience
- Increase brand visibility by participating in industry events and conferences
- Develop and implement corporate outreach programs targeting key stakeholders
- Create engaging content that resonates with the target market and is shareable
- Collaborate with media outlets for increased content distribution
- Optimise SEO strategies to improve online brand presence and engagement
- Use social media analytics to understand content performance and audience engagement
- Foster partnerships with complementary brands for joint marketing initiatives
- Launch a comprehensive PR campaign to highlight brand milestones and achievements
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
