The strategy focuses on creating meaningful connections between Pittsburgh Ballet Theatre (PBT) and the Pittsburgh community. By directly engaging with the community, PBT organizes forums, partners with schools, and hosts workshops. For example, they might collaborate with local artists to create pop-up performances, enhancing cultural exchange. To enhance visibility, they develop user-friendly digital tools like a mobile app to showcase events and offer discounted tickets to make performances accessible. PBT also emphasizes educational and participatory programmes, such as dance history workshops and mentorships, fostering youth engagement and promoting dance as a transformative experience.
The strategies
⛳️ Strategy 1: Engage directly with the community
- Host community forums to gather feedback on dance programmes
- Create partnerships with local schools to introduce dance classes
- Collaborate with community centres to host dance workshops
- Organise pop-up dance performances in public spaces
- Develop an outreach programme targeting underserved areas
- Establish a community advisory board for ongoing engagement
- Attend local events to increase visibility and hear resident needs
- Offer free dance classes during community festivals
- Collaborate with local artists and cultural organisations
- Gather feedback through surveys distributed at community events
⛳️ Strategy 2: Enhance visibility and accessibility
- Develop a user-friendly website highlighting upcoming events and programmes
- Utilise social media platforms to promote events and engage with the community
- Ensure performances are accessible to all by offering discounted tickets
- Partner with local transportation services for easier event access
- Create a mobile app showcasing dance events and opportunities
- Distribute flyers and posters in community spaces for visibility
- Host virtual dance experiences for broader reach
- Offer bilingual services and materials to engage diverse populations
- Collaborate with media to highlight PBT's community activities
- Develop a newsletter to regularly inform the community about PBT initiatives
⛳️ Strategy 3: Develop educational and participatory programmes
- Launch a mentorship programme connecting professional dancers with youth
- Introduce dance history workshops in schools
- Organise dance clinics for educators to incorporate dance into curriculums
- Create a community choreography competition to encourage participation
- Offer family dance days to foster multi-generational involvement
- Develop an annual dance festival celebrating diverse dance forms
- Create an internship programme for local students in the arts
- Host Q&A sessions with dancers and choreographers post-performances
- Implement dance therapy programmes for mental well-being
- Introduce a ‘Dance Ambassador’ programme to advocate for dance in the community
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
