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2 OKR examples for User Onboarding Campaign

Turn your spreadsheets into OKR dashboards with Tability

Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.

What are User Onboarding Campaign OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for User Onboarding Campaign to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect User Onboarding Campaign OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

User Onboarding Campaign OKRs examples

We've added many examples of User Onboarding Campaign Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to increase number of users investing over 50000€

  • ObjectiveIncrease number of users investing over 50000€
  • KRImplement new user onboarding campaign increasing investment rates by 20%
  • TaskIdentify key elements in current onboarding process for enhancement
  • TaskDevelop comprehensive strategy for onboarding campaign
  • TaskImplement, monitor and adjust onboarding performances
  • KRBuild partnerships with 2 financial advice platforms to direct potential investors
  • TaskInitiate contact to discuss partnership opportunities
  • TaskNegotiate and finalize partnership agreements
  • TaskIdentify and research potential financial advice platforms for partnership
  • KRLaunch a targeted marketing campaign to increase user signups by 15%
  • TaskIdentify target audience and develop a customer profile
  • TaskMeasure, analyze, and adjust campaign as necessary
  • TaskCreate engaging ads tailored to the customer profile

OKRs to increase overall user acquisition

  • ObjectiveIncrease overall user acquisition
  • KRImplement two impactful marketing campaigns targeting potential users
  • TaskDevelop two unique, impactful marketing campaigns
  • TaskExecute and monitor the effectiveness of these campaigns
  • TaskResearch what marketing strategies resonate with our target users
  • KRAchieve 15% growth in website registration rates
  • TaskInitiate referral programs to encourage sign-ups
  • TaskDevelop compelling, targeted website content
  • TaskImplement User-friendly and quick registration processes
  • KRImprove onboarding process, reducing drop-offs by 20%
  • TaskDevelop engaging, streamlined onboarding materials
  • TaskIdentify stages in the process with high drop-off rates
  • TaskImplement personalized, supportive follow-up communications

User Onboarding Campaign OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated User Onboarding Campaign OKR dashboards

AI feedback for OKRs in Tability

Your quarterly OKRs should be tracked weekly if you want to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, you can move to Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More User Onboarding Campaign OKR templates

We have more templates to help you draft your team goals and OKRs.

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