A starting point for clearer priorities and measurable progress. Make the targets your own.
Increase the number of trials/week from 20 to 35
Increase week-1 activation rate from 55% to 65%
Reduce trials churn from 46% to 30%
Great onboarding is key for product-led companies. The better you are at showing value, the easier it'll be for you to grow.
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Product OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.---
title: Drastically improve onboarding and activation
objectives:
- title: Get amazing improvements in our onboarding process
outcomes:
- title: Increase the number of trials/week from 20 to 35
from: 20.0
to: 35.0
score_format: _number_ trials/week
initiatives:
- title: Display clear CTAs to help non-admins request upgrades
- title: Add 5 clear upgrade paths for users
- title: Increase week-1 activation rate from 55% to 65%
from: 0.0
to: 65.0
score_format: _number_% week-1 activation
initiatives:
- title: Identify drop-offs
- title: Instrument activation funnel in Amplitude
- title: Tackle top 5 low-hanging fruits to improve onboarding
- title: Reduce trials churn from 46% to 30%
from: 46.0
to: 30.0
score_format: _number_% trials churn
initiatives:
- title: Implement fixes following feedback
- title: Talk to 20 churned customers to understand what went wrong
Create a successful MVP
Develop a new in-product referrals program
Our users can onboard the product by themselves with success