A starting point for clearer priorities and measurable progress. Make the targets your own.
Increase weekly leads by 30%
We're getting 0.1 leads/active customer/week
30% of new leads start a trial
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Marketing OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.---
title: Get a solid growth engine
objectives:
- title: Create a solid growth engine
outcomes:
- title: Increase weekly leads by 30%
from: 100.0
to: 130.0
score_format: _number_ leads/week
initiatives: []
- title: We're getting 0.1 leads/active customer/week
from: 0.0
to: 0.1
score_format: _number_ lead/customer/week
initiatives: []
- title: 30% of new leads start a trial
from: 5.0
to: 30.0
score_format: _number_% trials/week
initiatives: []
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