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10 OKR examples for Product Service Team

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What are Product Service Team OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Product Service Team to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Product Service Team OKRs examples

You'll find below a list of Objectives and Key Results templates for Product Service Team. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to enhance Product Service Management Efficiency

  • ObjectiveEnhance Product Service Management Efficiency
  • KRIncrease product service team training sessions by 50%
  • TaskSchedule additional training sessions accordingly
  • TaskIdentify current number of weekly training sessions
  • TaskCalculate necessary increase to achieve 50% rise
  • KRImplement new software to decrease customer response time by 20%
  • TaskPurchase, install, and configure the identified software
  • TaskIdentify software capable of enhancing customer service response speed
  • TaskTrain customer service representatives on new software usage
  • KRImprove customer satisfaction rate on product services by 30%
  • TaskUpdate and upgrade product based on customer feedback
  • TaskEstablish a fast and effective complaint resolution procedure
  • TaskImplement regular training programs for customer service staff

OKRs to successful transition from Service Delivery Manager to Product Manager

  • ObjectiveSuccessful transition from Service Delivery Manager to Product Manager
  • KRDevelop and present a new product idea or actionable improvement to the team
  • TaskConduct thorough market research and analyze potential customer needs
  • TaskPrepare and deliver a persuasive presentation to the team
  • TaskDevelop a comprehensive product concept or improvement proposal
  • KRGain foundational knowledge completing a Product Management certification by quarter-end
  • TaskSchedule study sessions to complete coursework
  • TaskEnroll in chosen Product Management course
  • TaskResearch suitable Product Management certification programs
  • KRShadow experienced product managers and attend at least 20 hours of PM meetings
  • TaskSchedule time blocks to observe PM meetings
  • TaskAttend minimum 20 hours of PM meetings
  • TaskIdentify experienced product managers to shadow

OKRs to increase overall sales productivity for our offshore IT services team

  • ObjectiveIncrease overall sales productivity for our offshore IT services team
  • KRAchieve a 20% increase in quarterly revenue from offshore IT services
  • TaskUpsell enhanced IT services to existing offshore clients
  • TaskImplement targeted marketing strategies in offshore jurisdictions
  • TaskStreamline delivery process to boost operational efficiency
  • KRReduce the sales cycle duration by 15% for offshore IT services
  • TaskImplement streamlined communication systems for improved efficiency
  • TaskProvide sales team advanced negotiation training
  • TaskClose deal gaps with efficient project management strategies
  • KRClose 5 new strategic B2B deals specifically for offshore IT services
  • TaskIdentify and contact 10 potential B2B partners for offshore IT services
  • TaskFollow-up with potential partners to negotiate and close deals
  • TaskPrepare and deliver tailored presentations on our offshore IT services

OKRs to enhance the customer advocacy program

  • ObjectiveEnhance the customer advocacy program
  • KRIncrease overall customer satisfaction rate by 15%
  • TaskImplement a comprehensive customer feedback system
  • TaskProvide robust training for customer service staff
  • TaskEnhance product/service quality based on feedback
  • KRReduce customer complaints by 20%
  • TaskImplement a proactive customer satisfaction survey
  • TaskRevise and enhance company's product or service
  • TaskImprove staff training on customer service skills
  • KRImprove Net Promoter Score (NPS) by 10 points
  • TaskIncrease personalization in our customer interactions
  • TaskRegularly gather and analyze customer feedback to improve service
  • TaskImplement high-quality training programs to enhance customer service skills

OKRs to maximize perceived value across all customer profiles

  • ObjectiveMaximize perceived value across all customer profiles
  • KRDecrease customer complaints regarding value by 15%
  • TaskOffer periodic special promotions or discounts
  • TaskEnhance team's communication and customer service skills
  • TaskImplement customer feedback loops for continuous product improvements
  • KRAchieve 20% increase in positive feedback on customer value perception survey
  • TaskImplement comprehensive employee customer service training
  • TaskStreamline after-sales service response times
  • TaskEnhance product quality based on customer recommendations
  • KRImprove product utility scores by 25% in our customer profiling analysis
  • TaskImplement changes and reassess product utility scores
  • TaskAnalyze survey results, identify needed improvements
  • TaskConduct customer surveys for feedback on product utility

OKRs to achieve product market fit under the Sean Ellis framework

  • ObjectiveAchieve product market fit under the Sean Ellis framework
  • KRAchieve 20% increase in customer retention due to added product value
  • TaskImprove customer service response times
  • TaskImplement customer feedback to enhance product features
  • TaskDevelop loyalty programs for repeat customers
  • KRScale to secure 100 new weekly active users experiencing must-have product experience
  • TaskFoster referrals through an attractive incentive program
  • TaskEnhance user experience with spot-on must-have features
  • TaskImplement targeted online marketing to reach potential users
  • KRDefine and measure the primary product value metric by reaching 75% positive customer ratings
  • TaskIdentify primary value metric of the product
  • TaskDevelop a system to track customer ratings
  • TaskImplement strategies to achieve 75% positive feedback

OKRs to increase overall team performance

  • ObjectiveIncrease overall team performance
  • KRImprove team productivity by 20% without affecting work quality
  • TaskReview current workflows for potential process optimization improvements
  • TaskIntroduce time management training resources to enhance work efficiency
  • TaskImplement new collaboration software for easier communication
  • KRIncrease customer satisfaction related to our performance by 15%
  • TaskDevelop and execute a streamlined customer complaint resolution process
  • TaskImplement regular, focused customer service training for employees
  • TaskActively solicit customer feedback and make necessary adjustments
  • KRAchieve a 10% reduction in task completion times
  • TaskIdentify inefficiencies in current workflow processes
  • TaskAutomate repetitive tasks to save time
  • TaskImplement training programs to improve skill levels

OKRs to enhance platform usability for heightened customer satisfaction and retention

  • ObjectiveEnhance platform usability for heightened customer satisfaction and retention
  • KRIncrease the average customer retention rate by 15%
  • TaskUse personalized email marketing strategies
  • TaskImplement a customer loyalty rewards program
  • TaskEnhance customer service training
  • KRIncrease the customer satisfaction score by 25% as measured by client surveys
  • TaskRegularly analyze and take action on survey results
  • TaskImplement a customer feedback system for improvements
  • TaskTrain staff in customer service and product knowledge
  • KRAchieve a 20% reduction in customer complaints about platform usability
  • TaskProvide user-friendly guides or tutorials
  • TaskImplement adjustments based on feedback
  • TaskConduct usability tests to identify problem areas

OKRs to attain product market fit for our offering

  • ObjectiveAttain product market fit for our offering
  • KRConduct 150 customer interviews to gather feedback about the product
  • TaskConduct interviews and gather feedback
  • TaskIdentify 150 customers willing to give feedback
  • TaskPrepare comprehensive interview guide
  • KRAchieve a monthly churn rate lower than 5%
  • TaskImplement effective customer retention strategies
  • TaskRegularly monitor and analyze churn data
  • TaskEnhance customer service interactions
  • KRIncrease product active usage by 20%
  • TaskLaunch a targeted in-app promotional campaign
  • TaskDevelop engaging features based on user feedback and preferences
  • TaskImplement a comprehensive user onboarding program

OKRs to enhance satisfaction levels of our clients

  • ObjectiveEnhance satisfaction levels of our clients
  • KRIncrease Net Promoter Score (NPS) by 15 points by enhancing customer interaction
  • TaskImplement service training programs to improve customer interaction
  • TaskStreamline the feedback collection process for enhanced customer experience
  • TaskDevelop personalized customer engagement strategies
  • KRAchieve a 30% improvement in Customer Satisfaction Score (CSAT) via feedback implementation
  • TaskPrioritize improvements based on feedback received
  • TaskCollect and analyze all customer feedback regularly
  • TaskImplement changes and measure their effects
  • KRDecrease customer complaints by 20% through improving product quality and service deliverance
  • TaskRegularly solicit customer feedback to address issues promptly
  • TaskImplement rigorous quality control checks for product manufacturing
  • TaskEnhance customer service training for all representatives

How to write your own Product Service Team OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Product Service Team OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Product Service Team OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Product Service Team OKR templates

We have more templates to help you draft your team goals and OKRs.

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