A starting point for clearer priorities and measurable progress. Make the targets your own.
Implement at least 2 targeted ASO strategies to improve discoverability
Increase keyword ranking positions to top 20 in relevant categories
Improve average rating to at least 4 stars with a minimum of 100 ratings
Increase app page conversion rate to at least 30% through A/B testing
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Team OKR example
Suggested timeframe: Set with your team
1 objective · 4 key results
Example targets. Adapt to your baseline before you start.---
title: Optimize app store visibility for higher organic downloads
objectives:
- title: Increase app store visibility for higher organic downloads
outcomes:
- title: Implement at least 2 targeted ASO strategies to improve discoverability
from: 0.0
to: 100.0
score_format: _number_%
initiatives: []
- title: Increase keyword ranking positions to top 20 in relevant categories
from: 0.0
to: 100.0
score_format: _number_%
initiatives: []
- title: Improve average rating to at least 4 stars with a minimum of 100 ratings
from: 0.0
to: 100.0
score_format: _number_%
initiatives: []
- title: Increase app page conversion rate to at least 30% through A/B testing
from: 0.0
to: 100.0
score_format: _number_%
initiatives: []
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