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tability.ioWhat are Inbound OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Inbound to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Inbound OKRs examples
You'll find below a list of Objectives and Key Results templates for Inbound. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to increase inbound discovery calls through an evergreen funnel test
ObjectiveIncrease inbound discovery calls through an evergreen funnel test
KRImprove the conversion rate of the funnel test by 15%
Implement A/B testing for improved customer interaction- Analyze current funnel performance and identify weak points
- Tailor content to target audience's needs and interests
- KRAttract 30% more organic traffic to the funnel landing page
- Regularly publish high-quality, keyword-rich content
- Implement and optimize SEO strategies on the landing page
- Promote the landing page through social media platforms
- KRAchieve a 20% increase in inbound discovery calls within the quarter
- Boost social media advertisements and engagement
- Develop and implement nuanced inbound marketing strategies
- Enhance SEO efforts for increased online visibility
OKRs to increase inbound customer opportunities to 11
- ObjectiveIncrease inbound customer opportunities to 11
- KRDevelop and launch a customer referral program to generate 4 inbound opportunities
- Implement the referral program within our customer journey
- Promote the referral program to current customers
- Research effective referral program strategies and develop a plan
- KREnhance SEO strategies to attract 3 new inbound opportunities
- Optimize website content for selected keywords
- Research and identify relevant keywords for target audience
- Implement best practice link-building strategies
- KRImplement a targeted email marketing campaign that yields 4 inbound customer opportunities
- Develop engaging, personalized email content
- Identify target customer segments through market research
- Evaluate and optimize based on campaign metrics
OKRs to increase leads through Inbound Marketing
- ObjectiveIncrease visitors to the new product landing page
- KRDrive a 20% increase in click-through rates in the customer newsletter
- KRRefine organic search to drive website visitor
- ObjectiveDrive inbound marketing leads
- KRIncrease white paper downloads by 15%
- KRBoost contact form submission by 30%
OKRs to streamline Inbound Procedures for Warehouse Efficiency
- ObjectiveStreamline Inbound Procedures for Warehouse Efficiency
- KRIncrease speed of inventory turnover by 20% with optimized inbound workflows
- Implement streamlined processes in receiving and sorting inventory
- Integrate technology for efficient inventory tracking
- Enhance staff training on optimized inbound workflows
- KRAchieve a 5% decrease in product damage during inbound operations
- Provide intensive training for warehouse handling staff
- Implement rigorous quality control checks on inbound products
- Upgrade storage and transportation facilities
- KRReduce inbound processing time by 30% through process automation
- Identify repetitive tasks suitable for automation
- Implement automation software into the inbound process
- Train staff on using the new automation system
OKRs to enhance warehouse inbound efficiency and accuracy
- ObjectiveEnhance warehouse inbound efficiency and accuracy
- KRReduce inbound processing errors by 40%
- Implement regular training sessions for processing teams
- Establish a standard protocol for all inbound processing
- Upgrade our processing software for better accuracy
- KRAchieve at least 95% accuracy in inventory recording
- Train personnel in inventory management best practices
- Implement a digital system for inventory recording
- Conduct regular audits of your current inventory
- KRIncrease inbound processing speed by 30%
- Streamline existing workflows for higher efficiency
- Invest in advanced, faster inbound processing software
- Train staff on speed optimization techniques
OKRs to optimize evergreen funnel to boost inbound discovery calls
- ObjectiveOptimize evergreen funnel to boost inbound discovery calls
- KRIncrease inbound discovery calls by 20% through funnel optimization
- Optimize website landing pages to boost conversions
- Enhance content marketing to attract potential leads
- Review and update SEO strategy for improved organic traffic
- KRReduce bounce rates by 15% on funnel landing pages
- Create engaging, relevant content on landing pages
- Improve website loading speed for seamless user experience
- Optimize website design for mobile users
- KRImprove call-to-action click-through rate by 10% on the funnel pages
- Optimize page load speed to prevent drop-offs
- Adjust copywriting techniques to improve user engagement
- Redesign call-to-action buttons for better visibility and clarity
OKRs to establish a successful inbound marketing strategy
- ObjectiveEstablish a successful inbound marketing strategy
- KRGenerate 15% more leads via targeted social media campaigns and CTAs
- Use engaging CTAs in all social media posts
- Develop well-targeted ads for specific social media platforms
- Analyze and optimize current campaigns for better reach
- KRImprove conversion rate from leads to customers by 10% with personalized email marketing
- Create personalized and targeted email content for each lead
- Implement A/B testing on emails to gauge effectiveness
- Continually monitor and adjust email tactics based on feedback metrics
- KRIncrease website traffic by 30% through optimized SEO and content marketing
- Develop a consistent content marketing strategy
- Implement SEO best practices to improve website's search engine visibility
- Use data analytics to refine SEO and content efforts
OKRs to enhance inbound strategy to boost agency recruitment and VA services
- ObjectiveEnhance inbound strategy to boost agency recruitment and VA services
- KRAchieve a 15% conversion rate of leads into new clients through effective follow-ups
- Automate follow-up process for consistency and efficiency
- Analyze and improve follow-up strategies based on feedback
- Develop compelling, personalized follow-up messages for leads
- KRConvert 25% of site visitors into lead inquiries through engaging content development
- Implement strong calls-to-action on key pages
- Develop compelling content tailored to target audience interests
- Analyze visitor engagement data for content improvement
- KRIncrease website traffic by 30% through search engine optimization techniques
- Regularly update content for SEO relevance
- Conduct keyword research to optimize website content
- Implement effective link-building strategies
OKRs to boost inbound sales performance
- ObjectiveBoost inbound sales performance
- KRIncrease inbound sales calls conversion rate by 20%
- Review and improve call scripts to highlight product benefits
- Implement a system to track and analyze failed conversions
- Provide comprehensive training on sales techniques to the customer service team
- KRReduce sales cycle timeframe by 10%
- Train sales team in rapid decision-making techniques
- Analyze and streamline sales funnel stages
- Implement efficient sales process management software
- KRAcquire 15% new clients through inbound sales
- Optimize the company website to increase inbound traffic
- Train sales team on effective strategies for inbound sales conversion
- Develop and implement a targeted marketing strategy to attract new clients
How to write your own Inbound OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Inbound OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Inbound OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Inbound OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to optimize vendor management for talent acquisition
- OKRs to enhance service delivery through innovation and benchmarking
- OKRs to improve effectiveness of vendor management as a recruiter
- OKRs to minimize technical debt across all 100 crawlers
- OKRs to successfully execute comprehensive testing procedures
- OKRs to accelerate user growth for SaaS product