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tability.ioWhat are Strategy Development OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Strategy Development to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Strategy Development OKRs examples
We've added many examples of Strategy Development Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to develop a cohesive investor relations strategy for effective fundraising
ObjectiveDevelop a cohesive investor relations strategy for effective fundraising
KRSecure commitments for fundraising from 5 potential investors following strategy implementation
Schedule and conduct meetings with potential stakeholders- Obtain written commitments from investors
- Craft persuasive, personalized pitches for potential investors
- KRTrain 80% of team on strategy execution for secure investor communication
- Monitor and ensure 80% team participation in training
- Identify team members needing strategy execution training
- Schedule training sessions on secure investor communication
- KRCreate strategy document involving all departments within 1 month
- Identify key stakeholders across all departments
- Schedule meetings to discuss strategies
- Write and revise comprehensive strategy document
OKRs to formulate and Implement a robust Business and Product Strategy
- ObjectiveFormulate and Implement a robust Business and Product Strategy
- KRImplement and test product strategy with a minimum viable product in 6 weeks
- Develop a prototype of the minimum viable product
- Implement a detailed product strategy
- Conduct rigorous testing and gather feedback
- KRDevelop a comprehensive business strategy with measurable goals within 3 weeks
- Draft a comprehensive, strategic business plan
- Define measurable, time-bound business goals
- Research market trends and study competitors for business strategy formulation
- KRIdentify and analyse 5 key competitor business strategies within next quarter
- Identify 5 main competitors in the market
- Analyze each strategy's effectiveness and performance
- Research and note down their business strategies
OKRs to implement SOCs playbooks for abnormal activities
- ObjectiveImplement SOCs playbooks for abnormal activities
- KRDefine 10 unique abnormal case scenarios by end of Week 4
- Identify possible areas vulnerable to abnormalities
- Review and finalize abnormal case scenarios
- Brainstorm and outline 10 unique abnormal scenarios
- KRTrain all SOC staff on newly developed playbooks ensuring 90% pass rate by Week 12
- Develop comprehensive training module on new playbooks for SOC staff
- Conduct frequent assessments to achieve 90% pass rate
- Schedule and implement ongoing training sessions till Week 12
- KRDevelop and validate 10 effective response strategies for indicated scenarios by Week 8
- Identify potential scenarios by Day 3 of Week 1
- Complete validation process for strategies by Week 7
- Formulate initial response strategies by Week 2
OKRs to enhance customer interaction and support
- ObjectiveEnhance customer interaction and support
- KRIncrease customer support satisfaction rate by 20%
- Offer prompt responses to customer queries and complaints
- Regularly gather customer feedback and make necessary improvements
- Implement comprehensive training for customer support staff
- KRReduce customer support ticket response time by 15%
- Implement a chatbot for immediate handling of common queries
- Update customer support tools/software to increase productivity
- Train support staff for enhanced efficiency and faster response
- KRImplement a new customer engagement strategy to boost interaction by 30%
- Monitor and adjust strategy effectiveness
- Train staff to execute customer engagement strategies
- Develop a comprehensive customer engagement strategic plan
OKRs to establish credibility and affordability in the tour agency market
- ObjectiveEstablish credibility and affordability in the tour agency market
- KREstablish partnerships with 3 major local tourism providers for affordable packages
- Initiate meetings to present proposals and negotiate terms
- Develop package proposals tailored to each provider
- Identify potential local tourism providers for partnership
- KRGenerate 20% increase in return customers through competitive pricing strategies
- Develop and implement competitive pricing structure
- Evaluate and adjust pricing strategies based on business performance
- Research competitors' pricing strategies and consumer responses
- KRSecure 5 positive testimonials from satisfied customers
- Reach out to happy customers to request testimonials
- Follow-up on testimonial progress after consultation
- Brief customers on testimonial forms and content expectations
OKRs to enhance strategic decision-making skills
- ObjectiveEnhance strategic decision-making skills
- KRGather and analyze feedback on decision efficiency from 5 colleagues
- Collect and analyze the returned surveys
- Identify five colleagues to provide feedback
- Develop and distribute an efficiency feedback survey
- KRImplement learned strategies in 3 real-life scenarios successfully
- Utilize learned strategy in first identified scenario
- Identify 3 real-life scenarios where strategies can be applied
- Document the success of each strategy implementation
- KRComplete a decision-making course with at least 85% score
- Consistently attend classes and complete all assignments
- Register for a reputable decision-making course
- Study regularly to achieve at least 85% score
OKRs to develop relevant KPI examples for service designers in businesses
- ObjectiveDevelop relevant KPI examples for service designers in businesses
- KRIdentify 10 common KPIs used by service designers across various industries
- Interview service designers about their preferred KPIs
- Review industry reports for commonly used KPIs
- Research online for popular KPIs in service design
- KRTest three KPI implementation strategies with five businesses and solicit feedback
- Implement three KPI strategies in selected businesses
- Identify five businesses to test KPI strategies on
- Collect feedback from these businesses on effectiveness
- KRCreate a detailed blueprint for implementing each KPI within two weeks
- Identify crucial KPIs relevant to the business's goals and operations
- Design a comprehensive implementation plan for each KPI
- Set a timeline and dedicate resources for KPI implementation
OKRs to generate a comprehensive audience engagement strategy
- ObjectiveGenerate a comprehensive audience engagement strategy
- KRImplement two new interactive engagement tools to boost audience participation by week 8
- Research latest interactive engagement tools in the market
- Train team to efficiently use these tools
- Purchase and install two selected tools
- KRMeasure and increase the average page view duration by 20% by the end of week 12
- Implement Google Analytics to track page view durations
- Optimize website speed for user satisfaction
- Improve content quality for longer visitor engagement
- KRDevelop an interest segmentation model for personalized communication by end of week 4
OKRs to implement a robust outbound strategy for enhanced recruitment and service provision
- ObjectiveImplement a robust outbound strategy for enhanced recruitment and service provision
- KREstablish partnerships with 10 new businesses for mutual referrals
- Initiate contact and propose mutual referral partnerships
- Identify potential businesses for partnership opportunities
- Formalize partnerships through written agreements
- KRIncrease conversion rate by 20% through targeted follow-up communications
- Identify target audience for follow-up communications
- Design personalized, engaging follow-up messages
- Analyze and optimize follow-up communication effectiveness
- KRGenerate 15% increase in qualified leads via cold emails and calls
- Schedule regular cold calls to the leads, tracking responses
- Draft personalized cold emails based on leads' interests and needs
- Develop a targeted list of potential leads from industry-specific sources
OKRs to enhance analytical thinking and problem-solving skills
- ObjectiveEnhance analytical thinking and problem-solving skills
- KRImplement creative solutions to 3 ongoing business challenges
- Implement and monitor the effectiveness of these solutions
- Research and develop innovative strategies to address these challenges
- Identify 3 key challenges affecting business productivity or growth
- KRSolve 5 complex analytical problems per week without assistance
- Allocate dedicated time daily for problem-solving
- Determine and understand problem scope and requirements
- Constantly develop and grow problem-solving skills
- KRComplete 3 logic and problem-solving related online courses
- Research and select three online courses focused on logic and problem solving
- Systematically complete each course according to its curriculum
- Enroll in the selected courses on their respective platforms
How to write your own Strategy Development OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Strategy Development OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Strategy Development OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Strategy Development OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to improve developer experience by improvign dev speed
- OKRs to secure Series A funding
- OKRs to establish ourselves as cloud specialists with Atlassian
- OKRs to establish top-tier standards for change management practice
- OKRs to enhance efficiency and speed of the help desk process
- OKRs to streamline and enhance documentation retrieval and maintenance process