Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Advocate OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Advocate. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Advocate OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
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Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Advocate OKRs examples
You will find in the next section many different Advocate Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to turn customers into advocates
ObjectiveOur customers are championing our product and services
KRGet 100 reviews on G2 or Capterra
Identify happy users through NPS feedback
KRWe have published 10 customer success stories
KRWe get 20 leads every week coming from our referral program
Build a partner community
Create supporting material for our partners
OKRs to drive climate change legislation adoption in Colorado
ObjectiveDrive climate change legislation adoption in Colorado
KRSecure 10 meetings with legislative members to discuss proposed Climate Change Bill
Research contact information for targeted legislative members
Schedule and confirm meeting times with lawmakers
Draft persuasive emails advocating for meeting appointments
KRCollaborate with 5 local environmental organizations for a shared advocacy campaign
Set dates for collaboration meetings to discuss strategies
Identify and reach out to five local environmental organizations
Propose a shared advocacy campaign to each organization
KRIncrease public support by 20% through targeted social media awareness campaigns
Develop relevant and engaging content for social media posts
Implement targeted social media advertising campaigns
Monitor and adjust campaigns based on public response
OKRs to improve my skills in facilitating and advocating effectively
ObjectiveImprove my skills in facilitating and advocating effectively
KRSuccessfully advocate for at least 3 initiatives, resulting in adoption or change
Present these initiatives to decision-making entities
Identify and fully understand three pertinent initiatives
Construct comprehensive, persuasive arguments for each initiative
KRConduct 5 or more team facilitation sessions, attaining a feedback score of 80%+
Distribute and collect feedback surveys post-sessions
Implement engaging activities to promote collaboration
Schedule 5 team facilitation sessions
KRComplete a certified course on facilitation and advocacy techniques by quarter-end
Complete and pass all course assignments and exams
Research credible institutions offering certified facilitation courses
Enroll in the chosen facilitation and advocacy techniques course
OKRs to transform customers into brand advocates
ObjectiveTransform customers into brand advocates
KRAchieve 20% more positive online reviews
Offer incentives for customers leaving positive online reviews
Respond promptly and professionally to all customer feedback
Implement a proactive post-purchase review solicitation strategy
KRIncrease customer satisfaction score by 15%
Introduce new customer loyalty and reward programs
Develop and implement a comprehensive customer service training program
Solicit customer feedback through surveys and improve problem areas
KRIncrease customer referral rate by 10%
Implement a rewarding and enticing referral program for existing customers
Offer personalized, high-quality customer service to encourage referrals
Communicate referral incentives to clients through email and social media platforms
Advocate OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
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Your quarterly OKRs should be tracked weekly if you want to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Advocate OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to land and expand through product stickiness
OKRs to broaden funding base for non-profit organization
OKRs to improve IT service desk performance and customer satisfaction
OKRs to boost ad revenue on patrika.com
OKRs to implement effective and smart goal-setting strategies
OKRs to achieve a 90% service level performance