Customer success & support OKR example

Turn customers into advocates

A starting point for clearer priorities and measurable progress. Make the targets your own.

Suggested timeframe: Set with your team1 objective · 3 key results
YOUR STARTING POINTCustomer success & support OKRs
OBJECTIVE

Our customers are championing our product and services

  1. KR 1

    Get 100 reviews on G2 or Capterra

  2. KR 2

    We have published 10 customer success stories

  3. KR 3

    We get 20 leads every week coming from our referral program

Ideas to get you moving
  • Identify happy users through NPS feedback
  • Build a partner community
  • Create supporting material for our partners
Example targets. Adapt to your baseline before you start.

Make it work for your team

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

---
title: Turn customers into advocates
objectives:
- title: Our customers are championing our product and services
  outcomes:
  - title: Get 100 reviews on G2 or Capterra
    from: 0.0
    to: 100.0
    score_format: _number_ reviews
    initiatives:
    - title: Identify happy users through NPS feedback
  - title: We have published 10 customer success stories
    from: 0.0
    to: 10.0
    score_format: _number_ success stories
    initiatives: []
  - title: We get 20 leads every week coming from our referral program
    from: 0.0
    to: 20.0
    score_format: _number_ leads
    initiatives:
    - title: Build a partner community
    - title: Create supporting material for our partners