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tability.ioWhat are Ad Performance OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Ad Performance. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
Ad Performance OKRs examples
You will find in the next section many different Ad Performance Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to enhance performance and efficiency of SharePoint Online Storage service
ObjectiveEnhance performance and efficiency of SharePoint Online Storage service
KREnsure 99% uptime for the SharePoint Online Storage service
Implement a backup and recovery plan- Regularly monitor SharePoint server health for potential issues
- Apply necessary patches and updates without delay
- KRDecrease data retrieval time by 15%
- Implement a better indexing system for quicker data search
- Optimize database queries to reduce redundancy
- Upgrade hardware to improve data processing speed
- KRIncrease data upload speed by 20%
- Implement data compression techniques
- Optimize server's upload bandwidth setting
- Upgrade to a high-speed internet service
OKRs to boost financial performance through technological advancement
- ObjectiveBoost financial performance through technological advancement
- KRImprove financial reporting accuracy by 30% using advanced data analytics
- Provide training for staff on data analytics and accurate report compilation
- Implement advanced data analytics tools in financial reporting systems
- Regularly review and fine-tune analytics algorithms for optimal accuracy
- KRIncrease annual revenue by 25% through implementation of new financial software
- Identify and purchase suitable financial software
- Train employees on new software usage
- Evaluate and adjust software implementation continuously
- KRReduce operational costs by 15% by leveraging automation tools
- Research and invest in relevant automation tools
- Identify repetitive tasks suitable for automation
- Train staff on effective use of automation tools
OKRs to achieve stable and high-performance system operation with minimal speed complaints
- ObjectiveAchieve stable and high-performance system operation with minimal speed complaints
- KRImprove server response time by 30% to combat complaints about slowness
- Upgrade server hardware to increase capacity
- Optimize existing code for better server performance
- Implement a server caching strategy
- KRSuccessfully close 90% of speed-related complaints within a two-day turnover
- KRDecrease system downtime by 25% ensuring continuous operations
- Train staff in rapid troubleshooting techniques
- Implement a routine preventive maintenance schedule
- Invest in resilient, fail-safe infrastructure
OKRs to enhance ad performance with 10% higher CTR
- ObjectiveIncrease ad CTR by 10%
- KRImplement 2 new ad targeting options
- Consult with marketing team to determine feasibility and potential impact
- Research industry trends and identify two new ad targeting options
- Roll out second option to target audience and monitor engagement metrics
- Implement and test first option, adjusting as needed for optimal performance
- KRAdjust bidding strategy for higher ad placement
- Increase CPC bids for targeted keywords
- Monitor competitor bids and adjust bidding strategy accordingly
- Review impression share and increase bids for low share
- Test different ad formats and adjust bids based on performance
- KRConduct 3 A/B tests on ad copy
- Create two versions of ad copy with one variable changed
- Identify variables to test in ad copy
- Analyze data and make data-driven decision on ad copy
- Implement A/B test and collect relevant data
- KRIncrease ad relevance score by 2 points
- Utilize more relevant ad copy and messaging
- Improve targeting parameters for better audience matching
- Monitor and adjust ad frequency to prevent ad fatigue
- Focus on high-quality landing pages
OKRs to ensure optimal functionality of database servers through routine checks
- ObjectiveEnsure optimal functionality of database servers through routine checks
- KRAchieve 99.9% data accuracy on servers by implementing monthly data validation tests
- Regularly analyze and improve testing process
- Establish data validation testing procedures
- Train staff on implementing these tests
- KRIncrease database performance by 15% by optimizing weekly server health checks
- Implement weekly database re-indexing to improve speed
- Update server maintenance protocols to optimize efficiency
- Analyze previous server health reports for performance bottlenecks
- KRDecrease server downtime by 20% through timely identification and fixing of problems
- Schedule regular server maintenance
- Train IT team on prompt issue resolution
- Implement automated downtime alert system
OKRs to streamline competency development and retention for improved business performance
- ObjectiveStreamline competency development and retention for improved business performance
- KRAchieve a 20% reduction in key skill gaps as measured by pre and post assessments
- Implement targeted training based on identified gaps
- Identify key skill gaps through initial assessment
- Conduct post-training assessment to measure improvement
- KRIdentify 5 key competencies crucial for business within two weeks
- Survey industry experts on business-related competencies
- Compile, review, and finalize key competencies list
- Research core competencies essential for business operations
- KRDevelop a skill training plan for targeted 80% workforce adoption rate
- Identify skills required for the targeted workforce adoption rate
- Establish methods for tracking and evaluating adoption rates
- Develop detailed training program focused on these skills
OKRs to improve academic performance through effective learning strategies
- ObjectiveImprove academic performance through effective learning strategies
- KRAttend 100% of revision classes and extra help sessions offered
- Schedule all revision classes and extra help sessions in your calendar
- Plan to minimize potential scheduling conflicts in advance
- Regularly check updates for any session changes or additions
- KRComplete and submit all assignments at least 48 hours before the deadline
- List out all assignment deadlines
- Start the work at least 72 hours before due date
- Submit all assignments 48 hours early
- KRAchieve an average of 90% or higher in weekly comprehension quizzes
- Study notes and course material daily for better understanding
- Practice with past quizzes to identify weak areas
- Create a consistent study schedule to maintain focus
OKRs to enhance adherence to committed behavioural norms
- ObjectiveEnhance adherence to committed behavioural norms
- KREstablish a rewards recognition programme to acknowledge high-performing individuals or teams upholding commitment behaviours
- Design recognition program tied to these behaviors
- Identify key commitment behaviors for employee performance
- Implement and communicate program to all employees
- KRDevelop and distribute a performance tracking system for monitoring employee commitment behaviours
- Roll out the system company-wide post-refinement
- Design a system to track employee commitment and performance
- Test the system within a small team for feedback
- KRImplement staff training programme to improve behavioural working norms by 70%
- Develop a comprehensive staff training programme
- Identify behavioral norms needing improvement in the workplace
- Implement the training and measure improvements
OKRs to improve system performance with high uptime and reduced latency
- ObjectiveImprove system performance with high uptime and reduced latency
- KRImplement system improvements and updates with zero disruption to live services
- Develop seamless transition protocols for system updates
- Allocate resources for system monitoring post-update
- Test improvements extensively before implementation
- KRIncrease system uptime to 99.9% across all services
- Implement regular preventative system maintenance
- Establish a rapid-response systems support team
- Enhance server redundancy and backups measures
- KRReduce average server latency by 20%
- Update and optimize server software for enhanced speed
- Remove unnecessary processes to reduce server load
- Implement a load balancing solution for improved server response
OKRs to enhance product and component Quality, Security, & Performance
- ObjectiveEnhance product and component Quality, Security, & Performance
- KRImprove product performance by reducing load time by 15%
- Optimize graphics and frontend components to speed up rendering
- Implement efficient algorithms to make the software more effective
- Upgrade server resources to enhance load capacity and speed
- KRIncrease test coverage of products by 20% to retain quality
- Develop robust test cases for these identified areas
- Identify areas of product with low or no test coverage
- Implement these tests and analyze test coverage results
- KRImplement a two-step verification process to enhance security by 30%
- Select and purchase a suitable verification system
- Research secure two-step verification options
- Train staff on new verification processes
How to write your own Ad Performance OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Ad Performance OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Ad Performance OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Ad Performance OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to ascend to a prominent leadership position within the company
- OKRs to enhance protection of vulnerable customers against fraud
- OKRs to enhance efficiency in handling travel time requests
- OKRs to enhance the career development of our team members
- OKRs to improve academic performance significantly
- OKRs to enhance productivity across all regional offices