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10 strategies and tactics for Tourism

What is Tourism strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Identifying the optimal Tourism strategy can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.

How to write your own Tourism strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Tourism strategy examples

You'll find below a list of Tourism tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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Strategies and tactics for optimising the marketing strategy for Insta Travel Service

  • ⛳️ Strategy 1: Enhance brand visibility

    • Revise and strengthen the brand's visual identity and messaging
    • Develop targeted brand awareness campaigns focused on key markets
    • Collaborate with local influencers and travel bloggers to enhance brand reach
    • Optimise social media profiles and increase content frequency
    • Participate in travel fairs and exhibitions to showcase offerings
    • Utilise paid media channels for strategic brand promotions
    • Ensure consistent brand experience across all customer touchpoints
    • Invest in high-quality, engaging multimedia content to elevate brand image
    • Collect and showcase customer testimonials to build trust
    • Expand digital presence through partnerships with online platforms

  • ⛳️ Strategy 2: Drive digital transformation

    • Optimise the agency's website for user experience and conversion
    • Implement an online booking system for seamless reservations
    • Enhance mobile app functionalities to include personalised travel itineraries
    • Use SEO and SEA strategies to increase online visibility
    • Create digital marketing campaigns focused on different customer segments
    • Leverage data analytics to personalise customer communications
    • Strengthen presence and engagement on social media platforms
    • Introduce loyalty programs through digital platforms
    • Train staff in digital tools to ensure fluent internal processes
    • Regularly assess digital strategy and platforms for continual improvement

  • ⛳️ Strategy 3: Expand market reach through partnerships

    • Identify and partner with local and international tour operators
    • Expand collaboration with Tunisian hotels and service providers
    • Engage with corporate clients for bespoke travel solutions
    • Develop joint promotions with airlines for package deals
    • Leverage relationships with local government and tourism boards
    • Attend international travel conferences to build partnerships
    • Formulate exclusive deals with local attractions and entertainment venues
    • Collaborate with business networks for corporate travel services
    • Create co-branded travel products with complementary businesses
    • Regularly review and adapt partnership agreements to ensure mutual benefit
digital-transformationpartnershipsmarketing-specialistdigital-strategistmarketing-teampartnership-development-team
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Strategies and tactics for implementing marketing strategies for Insta Travel Service

  • ⛳️ Strategy 1: Enhance branding and market presence

    • Revamp the agency's graphic charter to reinforce visual identity
    • Harmonise communication messages across all platforms
    • Invest in targeted brand awareness campaigns
    • Collaborate with local influencers for broader market reach
    • Participate in tourism expos and industry conferences
    • Conduct regular brand perception surveys
    • Develop content highlighting unique local expertise
    • Launch a dedicated customer testimonial campaign
    • Engage in cross-promotional partnerships with local businesses
    • Implement a loyalty program to retain existing customers

  • ⛳️ Strategy 2: Optimise digital presence and customer engagement

    • Develop a responsive and user-friendly website
    • Implement SEO and SEA strategies to increase online visibility
    • Create a mobile application for easier booking experiences
    • Launch a series of targeted social media campaigns
    • Utilise Google Ads to reach potential clients actively searching for travel solutions
    • Set up a CRM system to manage customer data and interactions effectively
    • Offer exclusive digital-only promotions to drive online bookings
    • Create educational content like blogs and videos on local culture and attractions
    • Engage with customers through regular newsletters
    • Monitor digital metrics regularly and adjust strategies accordingly

  • ⛳️ Strategy 3: Expand and personalise service offerings

    • Design custom packages for corporate events and team-building activities
    • Create family-focused travel packages with tailored activities
    • Launch romantic getaway packages targeting couples
    • Introduce sustainable tourism options for eco-conscious travellers
    • Partner with local businesses to offer unique, tailored experiences
    • Conduct market research to continuously identify emerging travel trends
    • Enhance customer feedback mechanisms to refine offerings
    • Develop a flexible pricing model with early booking discounts
    • Implement a referral program to encourage word-of-mouth promotion
    • Train staff to provide a consistently high level of personalised service
brandingdigital-presencemarketing-managersocial-media-strategistmarketing-teamcustomer-service-team
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Strategies and tactics for establishing a 10-Year Strategic Plan for HKMH Incorporated Land Group

  • ⛳️ Strategy 1: Empower economic growth for customary landowners

    • Conduct customary landowner workshops to understand their needs and goals
    • Develop a landownership equity scheme for HKMH ILG in commercial ventures
    • Facilitate access to development finance institutions
    • Initiate projects supported by international donors
    • Implement government grant writing training for community leaders
    • Reinvest 40% of profits into local social programmes
    • Establish a community trust fund for health, education, and infrastructure
    • Collaborate with stakeholders for equitable profit sharing
    • Develop monitoring and evaluation frameworks for economic projects
    • Launch campaigns on the benefits of economic empowerment

  • ⛳️ Strategy 2: Diversify and sustainably utilise natural resources

    • Conduct feasibility studies for agriculture and fisheries
    • Initiate organic certification processes for farms and processing
    • Develop supply chains for fishery and agriculture products
    • Establish community marine conservation zones
    • Partner with research institutions for R&D in renewables and agriculture
    • Launch education campaigns on sustainable practices
    • Integrate cultural heritage into eco-tourism planning
    • Create youth agri-cooperatives to promote agriculture involvement
    • Develop infrastructure for processing and value addition
    • Ensure compliance with environmental, social, and governance policies

  • ⛳️ Strategy 3: Enhance community participation and workforce development

    • Conduct regular community meetings to involve stakeholders
    • Implement local hiring priorities for present projects
    • Design annual youth upskilling programmes
    • Collaborate with educational institutions for workforce training
    • Create public awareness campaigns about development projects
    • Establish partnerships with local businesses for community projects
    • Launch mentoring programmes for young entrepreneurs
    • Incentivise local businesses that collaborate with community projects
    • Set up feedback mechanisms to improve project engagement
    • Implement digital tools for real-time monitoring and community feedback
sustainable-developmenteconomic-empowermentcommunity-leaderproject-managerdevelopment-teamfinance-team
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Strategies and tactics for preparing for Eswatini’s Participation in Belgrade Expo 2027

  • ⛳️ Strategy 1: Enrich the Pavilion Experience

    • Design an immersive entrance with vibrant colours and music reflective of Eswatini culture
    • Create a virtual reality experience to explore Eswatini's landscapes and heritage
    • Develop interactive zones for traditional games and musical instruments
    • Organise live performances featuring Swati musicians and dancers blending heritage with modern creativity
    • Showcase a business and innovation area with eco-friendly products and success stories
    • Incorporate storytelling spaces to engage visitors in cultural narratives
    • Highlight textures and materials from Swati heritage in the pavilion's design
    • Conduct interactive workshops for visitors to engage with artisans and crafts
    • Integrate the theme of 'Play Together' with participatory dance and collective activities
    • Conclude with a cultural market offering crafts, marula-based products, and organic foods

  • ⛳️ Strategy 2: Foster Audience Engagement

    • Develop play areas for children and youth with traditional games and VR simulations
    • Engage cultural enthusiasts through live performances and dance workshops
    • Host seminars and networking spaces for business stakeholders
    • Create an immersive route for the general public through Eswatini’s landscape and cultural zones
    • Launch a digital campaign #NkweEswatiniExpo2027 to connect global audiences
    • Involve Swati students in Serbia as cultural and educational ambassadors
    • Organise interactive workshops guided by diaspora students
    • Provide guided tours for business and investment stakeholders
    • Share testimonials from artists and athletes through the digital platforms
    • Regularly update live pavilion experiences on social media

  • ⛳️ Strategy 3: Showcase Cultural and Economic Innovations

    • Integrate traditional games like umlabalaba into educational displays
    • Highlight women-led cooperatives producing marula-based products
    • Present sustainable craftsmanship as part of a circular economy approach
    • Feature the MTN Bushfire Festival as a model of cultural diplomacy
    • Include rising Swati athletes and their stories as part of sport exhibits
    • Organise dialogue sessions with craft cooperatives and cultural leaders
    • Develop a space for interactive art demonstrations from Swati visual artists
    • Highlight craft industries that transform recycled materials into designs
    • Showcase innovation through the blending of heritage and modern tech in exhibits
    • Promote investment opportunities through practical demonstrations and showcases
cultural-identityinnovationcultural-ambassadorevent-coordinatormarketing-teamdesign-team
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Strategies and tactics for enhancing Livelihood and Development in the Gamo Zone

  • ⛳️ Strategy 1: Develop and implement agricultural training programs

    • Identify key agricultural skills and knowledge gaps among farmers
    • Create targeted training modules focusing on sustainable practices
    • Partner with agricultural experts to deliver workshops and seminars
    • Establish demonstration farms for hands-on learning
    • Provide ongoing support and mentorship for trained farmers
    • Incorporate digital tools for remote learning and information sharing
    • Measure the impact of training on productivity and income
    • Encourage the formation of farmer cooperatives for shared learning
    • Develop resources on market trends and consumer preferences
    • Connect trained farmers to local and regional markets

  • ⛳️ Strategy 2: Build educational and vocational training centres

    • Identify high-demand skills and vocational areas for youth
    • Design a curriculum focusing on practical and marketable skills
    • Recruit qualified instructors with industry experience
    • Offer scholarships or financial aid to underprivileged students
    • Develop partnerships with businesses for internships and placements
    • Encourage entrepreneurship through business development programs
    • Create awareness campaigns to highlight the importance of education
    • Incorporate health and wellness programs in the curriculum
    • Regularly update training programs to align with industry needs
    • Evaluate the effectiveness of training in enhancing employability

  • ⛳️ Strategy 3: Promote the Gamo zone as a cultural and tourism destination

    • Identify unique cultural features and tourist attractions in the region
    • Develop marketing materials showcasing the Gamo zone's offerings
    • Organise cultural festivals and events to attract visitors
    • Collaborate with local businesses to create tourism packages
    • Enhance infrastructure such as roads and accommodation facilities
    • Provide training for hospitality staff to ensure high service standards
    • Work with travel agencies to promote the region internationally
    • Encourage local artisans and craftspeople to produce souvenirs
    • Develop eco-tourism and responsible travel initiatives
    • Gather feedback from tourists to improve the visitor experience
agriculturetourismfarmereducatoragricultural-development-teamtourism-promotion-team
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Strategies and tactics for developing a strategic document for Priyadarshini Tea Estate

  • ⛳️ Strategy 1: Achieve sustained profitability in tea estate operations

    • Conduct a thorough analysis of current productivity levels to identify areas for improvement
    • Implement advanced agricultural practices to increase yield and quality of tea crops
    • Establish a cost monitoring system to track and reduce operational expenses
    • Invest in employee training programmes focused on best agricultural practices and efficiency
    • Utilise eco-friendly pest control and fertilisation methods for sustainable cultivation
    • Upgrade factory machinery for improved processing efficiency and quality
    • Set productivity and quality benchmarks to measure improvement over time
    • Collaborate with agricultural experts to implement productivity-enhancing technologies
    • Implement quality control checks at various stages of production
    • Review and streamline supply chain processes to minimise costs

  • ⛳️ Strategy 2: Develop premium value addition through specialised tea processing

    • Research global tea market trends to identify high-demand speciality teas
    • Invest in technology and expertise for processing premium tea varieties
    • Develop a unique brand identity focused on high-quality, ethical production
    • Create partnerships with upscale retailers and tea boutiques for distribution
    • Launch a marketing campaign highlighting the unique attributes of the tea products
    • Set premium pricing strategy to reflect the added value and quality
    • Gather consumer feedback to improve product offerings and packaging
    • Attend international tea exhibitions to showcase premium products
    • Ensure traceability of products to strengthen ethical and quality claims
    • Explore organic certification for added marketability of tea products

  • ⛳️ Strategy 3: Establish plantation-linked tourism as a complementary revenue stream

    • Develop a comprehensive business plan for tourism activities on the estate
    • Create unique experiences centred around tea production and local culture
    • Renovate and enhance existing facilities such as the Tea Museum and Tea Café
    • Partner with local tourism agencies to attract domestic and international tourists
    • Train staff to provide excellent customer service and informative tours
    • Implement a robust marketing strategy marketing the location as a tourist destination
    • Offer accommodation and package deals for an extended tourist experience
    • Conduct pilot runs to refine services and ensure visitor satisfaction
    • Collaborate with local artisans and businesses for a holistic cultural experience
    • Develop metrics to track tourist satisfaction and profitability
sustainabilitygrowthoperations-managermarketing-manageragricultural-innovation-teamtourism-development-team
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Strategies and tactics for building customer services strategy for Qatar tourism

  • ⛳️ Strategy 1: Improve staff training

    • Develop a comprehensive training programme for all customer-facing staff
    • Include cultural sensitivity and multilingual communication in training
    • Conduct regular workshops to keep staff updated on tourism trends
    • Implement a customer service certification programme
    • Schedule quarterly refresher courses for staff
    • Establish a feedback loop for staff to suggest improvements
    • Incorporate role-playing scenarios to prepare staff for diverse situations
    • Engage experts to conduct guest lectures and training sessions
    • Set up a mentorship programme for new staff members
    • Measure training effectiveness through customer feedback and reviews

  • ⛳️ Strategy 2: Enhance digital customer support

    • Establish a 24/7 online customer support team
    • Implement a multilingual chatbot on the tourism website
    • Install touch-screen information kiosks at major tourist spots
    • Create a mobile app for tourists with FAQ and support features
    • Coordinate a centralised helpdesk system accessible online
    • Develop a social media strategy for customer support
    • Gather customer data to personalise digital interactions
    • Integrate digital support channels with CRM systems
    • Collaborate with IT professionals to maintain system uptime
    • Continuously update digital platforms with the latest information

  • ⛳️ Strategy 3: Foster local partnerships

    • Identify key tourism-related businesses for partnership opportunities
    • Set up regular meetings with local stakeholders
    • Develop joint customer service initiatives with local businesses
    • Encourage information sharing between partners on customer preferences
    • Launch cooperative promotional campaigns aimed at tourists
    • Provide training to partners on the importance of customer service
    • Create a platform for feedback from partners' customer interactions
    • Organise local events to promote community involvement in tourism
    • Build a rewards programme for tourism staff at partner businesses
    • Monitor and evaluate the effectiveness of partnerships regularly
customer-experiencetourism-strategycustomer-service-managerdigital-support-specialisttraining-and-development-teamit-and-digital-services-team
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Strategies and tactics for establishing Atlantis Holidays as a Premier Luxury Travel Brand

  • ⛳️ Strategy 1: Develop a multi-channel digital marketing approach

    • Create engaging Instagram and TikTok Reels that showcase luxury destinations and unique travel experiences
    • Partner with luxury travel influencers to promote Atlantis as a 'Travel Designer'
    • Design and launch paid advertising campaigns on Google and Facebook targeting luxury travel keywords
    • Develop SEO-driven blog content about 'Top Luxury Destinations in 2025'
    • Create a retargeting campaign on Facebook and Google to re-engage visitors who did not convert
    • Utilise AI-powered chatbots on the website to assist and guide visitors
    • Track engagement rates on Instagram and TikTok, ensuring optimisation over time
    • Measure website traffic and lead generation from all paid ad efforts
    • Continually optimise marketing efforts based on analytics data
    • Regularly review the booking conversion rate from digital campaigns to refine strategies

  • ⛳️ Strategy 2: Engage in influencer and user-generated content collaborations

    • Identify and collaborate with health and wellness influencers to promote spa retreats and yoga resorts
    • Draft SEO content focusing on 'Luxury Wellness Retreats' and 'Best Medical Tourism Packages'
    • Launch targeted LinkedIn and Facebook ads geared towards health-conscious professionals
    • Establish partnerships with health clinics and wellness brands for joint marketing initiatives
    • Implement a tracking system to gauge wellness package inquiries
    • Monitor the Click-Through Rate (CTR) for targeted ad campaigns
    • Leverage social media to display user-generated content showcasing positive client experiences
    • Foster relationships with influencers to promote long-term brand loyalty
    • Educate influencer partners about brand values and luxury offerings
    • Evaluate conversion rates from clinic referrals and adjust collaborations accordingly

  • ⛳️ Strategy 3: Strengthen corporate travel and MICE market presence

    • Enhance LinkedIn marketing efforts with direct outreach to corporate decision-makers
    • Produce case studies highlighting successful events, such as those with the Sharjah Women Council
    • Build an affiliate program designed for travel and event companies to drive B2B referrals
    • Utilise email marketing and retargeting ads to nurture B2B leads
    • Establish automation processes for efficient lead management and conversion tracking
    • Develop metrics for tracking new B2B partnerships
    • Regularly assess inquiry and conversion data from LinkedIn ad campaigns
    • Analyse the return on investment (ROI) from corporate events hosted
    • Host webinars with potential corporate clients to showcase offerings
    • Foster long-term relationships with key stakeholders within the corporate travel sector
influencer-marketingluxury-traveldigital-marketerinfluencer-managermarketing-teamcontent-creation-team
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Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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How to track your Tourism strategies and tactics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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