The strategy for Eswatini's participation in the Belgrade Expo 2027 is centered on showcasing cultural identity through immersive experiences. The "Enrich the Pavilion Experience" strategy emphasizes vibrant entrances with Swati music and virtual reality tours of Eswatini’s landscapes, alongside interactive zones for traditional games and crafts. For instance, live performances from Swati musicians will blend tradition and modernity. Visitors can enjoy crafts and organic foods in a vividly designed cultural market.
The "Foster Audience Engagement" strategy highlights play areas with traditional games and VR simulations, creating interactive routes through Eswatini’s culture. The initiative also involves a digital campaign, #NkweEswatiniExpo2027, and the participation of Swati students in Serbia as ambassadors to boost global connection. This approach includes live updates on social media to engage a broader audience.
In showcasing cultural and economic innovations, the strategy integrates traditional games into educational displays and highlights women-led marula production. It promotes sustainable craftsmanship and organizes dialogue sessions with cultural leaders, featuring rising Swati athletes and innovative blends of heritage and technology in exhibits.
The strategies
⛳️ Strategy 1: Enrich the Pavilion Experience
- Design an immersive entrance with vibrant colours and music reflective of Eswatini culture
- Create a virtual reality experience to explore Eswatini's landscapes and heritage
- Develop interactive zones for traditional games and musical instruments
- Organise live performances featuring Swati musicians and dancers blending heritage with modern creativity
- Showcase a business and innovation area with eco-friendly products and success stories
- Incorporate storytelling spaces to engage visitors in cultural narratives
- Highlight textures and materials from Swati heritage in the pavilion's design
- Conduct interactive workshops for visitors to engage with artisans and crafts
- Integrate the theme of 'Play Together' with participatory dance and collective activities
- Conclude with a cultural market offering crafts, marula-based products, and organic foods
⛳️ Strategy 2: Foster Audience Engagement
- Develop play areas for children and youth with traditional games and VR simulations
- Engage cultural enthusiasts through live performances and dance workshops
- Host seminars and networking spaces for business stakeholders
- Create an immersive route for the general public through Eswatini’s landscape and cultural zones
- Launch a digital campaign #NkweEswatiniExpo2027 to connect global audiences
- Involve Swati students in Serbia as cultural and educational ambassadors
- Organise interactive workshops guided by diaspora students
- Provide guided tours for business and investment stakeholders
- Share testimonials from artists and athletes through the digital platforms
- Regularly update live pavilion experiences on social media
⛳️ Strategy 3: Showcase Cultural and Economic Innovations
- Integrate traditional games like umlabalaba into educational displays
- Highlight women-led cooperatives producing marula-based products
- Present sustainable craftsmanship as part of a circular economy approach
- Feature the MTN Bushfire Festival as a model of cultural diplomacy
- Include rising Swati athletes and their stories as part of sport exhibits
- Organise dialogue sessions with craft cooperatives and cultural leaders
- Develop a space for interactive art demonstrations from Swati visual artists
- Highlight craft industries that transform recycled materials into designs
- Showcase innovation through the blending of heritage and modern tech in exhibits
- Promote investment opportunities through practical demonstrations and showcases
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
