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7 strategies and tactics for Tourism Strategy

What is Tourism Strategy strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Identifying the optimal Tourism Strategy strategy can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.

How to write your own Tourism Strategy strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Tourism Strategy strategy examples

You'll find below a list of Tourism Strategy tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for building customer services strategy for Qatar tourism

  • ⛳️ Strategy 1: Improve staff training

    • Develop a comprehensive training programme for all customer-facing staff
    • Include cultural sensitivity and multilingual communication in training
    • Conduct regular workshops to keep staff updated on tourism trends
    • Implement a customer service certification programme
    • Schedule quarterly refresher courses for staff
    • Establish a feedback loop for staff to suggest improvements
    • Incorporate role-playing scenarios to prepare staff for diverse situations
    • Engage experts to conduct guest lectures and training sessions
    • Set up a mentorship programme for new staff members
    • Measure training effectiveness through customer feedback and reviews

  • ⛳️ Strategy 2: Enhance digital customer support

    • Establish a 24/7 online customer support team
    • Implement a multilingual chatbot on the tourism website
    • Install touch-screen information kiosks at major tourist spots
    • Create a mobile app for tourists with FAQ and support features
    • Coordinate a centralised helpdesk system accessible online
    • Develop a social media strategy for customer support
    • Gather customer data to personalise digital interactions
    • Integrate digital support channels with CRM systems
    • Collaborate with IT professionals to maintain system uptime
    • Continuously update digital platforms with the latest information

  • ⛳️ Strategy 3: Foster local partnerships

    • Identify key tourism-related businesses for partnership opportunities
    • Set up regular meetings with local stakeholders
    • Develop joint customer service initiatives with local businesses
    • Encourage information sharing between partners on customer preferences
    • Launch cooperative promotional campaigns aimed at tourists
    • Provide training to partners on the importance of customer service
    • Create a platform for feedback from partners' customer interactions
    • Organise local events to promote community involvement in tourism
    • Build a rewards programme for tourism staff at partner businesses
    • Monitor and evaluate the effectiveness of partnerships regularly
customer-experiencetourism-strategycustomer-service-managerdigital-support-specialisttraining-and-development-teamit-and-digital-services-team
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Strategies and tactics for marketing a Sri Lanka religious trip

  • ⛳️ Strategy 1: Leverage social media marketing

    • Create engaging content showcasing Sri Lanka's religious sites
    • Run targeted ads on Facebook and Instagram focusing on religious groups
    • Collaborate with travel influencers specialising in religious tourism
    • Use Instagram stories to highlight daily experiences and testimonials
    • Create a Facebook event for the trip and invite relevant groups
    • Use Pinterest to create boards with beautiful images of religious sites
    • Initiate a hashtag campaign encouraging user-generated content
    • Host a Q&A session on Instagram Live discussing trip details
    • Share success stories and experiences from past travellers
    • Use Facebook polls to engage the audience and gauge interest

  • ⛳️ Strategy 2: Establish partnerships with local religious organisations

    • Identify key religious organisations and communities in Sri Lanka
    • Propose mutually beneficial partnerships to promote the trip
    • Create co-branded content to share across partner networks
    • Offer special deals or discounts for partner organisation members
    • Organise joint events or webinars showcasing the trip
    • Invite religious leaders to endorse the trip within their communities
    • Provide educational materials to partners emphasising trip value
    • Distribute flyers and posters in local religious centres
    • Integrate the trip into religious events or celebrations
    • Facilitate direct communication between partners and potential travellers

  • ⛳️ Strategy 3: Enhance website SEO and content marketing

    • Optimise the website with keywords related to religious tourism in Sri Lanka
    • Publish blog posts highlighting the significance of sites to be visited
    • Ensure the website is mobile friendly and easy to navigate
    • Create a FAQ section addressing common questions about the trip
    • Develop detailed itineraries showcasing day-to-day activities
    • Incorporate video testimonials from past participants
    • Set up a newsletter to provide updates and special offers
    • Use Google Ads to target keywords related to religious travel
    • Implement a booking system that is simple and user-friendly
    • Track website analytics to continually improve user experience
religious-tourismsocial-media-marketingmarketing-specialisttravel-influencercontent-creation-teamseo-team
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Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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Strategies and tactics for establishing Atlantis Holidays as a Premier Luxury Travel Brand

  • ⛳️ Strategy 1: Develop a multi-channel digital marketing approach

    • Create engaging Instagram and TikTok Reels that showcase luxury destinations and unique travel experiences
    • Partner with luxury travel influencers to promote Atlantis as a 'Travel Designer'
    • Design and launch paid advertising campaigns on Google and Facebook targeting luxury travel keywords
    • Develop SEO-driven blog content about 'Top Luxury Destinations in 2025'
    • Create a retargeting campaign on Facebook and Google to re-engage visitors who did not convert
    • Utilise AI-powered chatbots on the website to assist and guide visitors
    • Track engagement rates on Instagram and TikTok, ensuring optimisation over time
    • Measure website traffic and lead generation from all paid ad efforts
    • Continually optimise marketing efforts based on analytics data
    • Regularly review the booking conversion rate from digital campaigns to refine strategies

  • ⛳️ Strategy 2: Engage in influencer and user-generated content collaborations

    • Identify and collaborate with health and wellness influencers to promote spa retreats and yoga resorts
    • Draft SEO content focusing on 'Luxury Wellness Retreats' and 'Best Medical Tourism Packages'
    • Launch targeted LinkedIn and Facebook ads geared towards health-conscious professionals
    • Establish partnerships with health clinics and wellness brands for joint marketing initiatives
    • Implement a tracking system to gauge wellness package inquiries
    • Monitor the Click-Through Rate (CTR) for targeted ad campaigns
    • Leverage social media to display user-generated content showcasing positive client experiences
    • Foster relationships with influencers to promote long-term brand loyalty
    • Educate influencer partners about brand values and luxury offerings
    • Evaluate conversion rates from clinic referrals and adjust collaborations accordingly

  • ⛳️ Strategy 3: Strengthen corporate travel and MICE market presence

    • Enhance LinkedIn marketing efforts with direct outreach to corporate decision-makers
    • Produce case studies highlighting successful events, such as those with the Sharjah Women Council
    • Build an affiliate program designed for travel and event companies to drive B2B referrals
    • Utilise email marketing and retargeting ads to nurture B2B leads
    • Establish automation processes for efficient lead management and conversion tracking
    • Develop metrics for tracking new B2B partnerships
    • Regularly assess inquiry and conversion data from LinkedIn ad campaigns
    • Analyse the return on investment (ROI) from corporate events hosted
    • Host webinars with potential corporate clients to showcase offerings
    • Foster long-term relationships with key stakeholders within the corporate travel sector
influencer-marketingluxury-traveldigital-marketerinfluencer-managermarketing-teamcontent-creation-team
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Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for preparing for Eswatini’s Participation in Belgrade Expo 2027

  • ⛳️ Strategy 1: Enrich the Pavilion Experience

    • Design an immersive entrance with vibrant colours and music reflective of Eswatini culture
    • Create a virtual reality experience to explore Eswatini's landscapes and heritage
    • Develop interactive zones for traditional games and musical instruments
    • Organise live performances featuring Swati musicians and dancers blending heritage with modern creativity
    • Showcase a business and innovation area with eco-friendly products and success stories
    • Incorporate storytelling spaces to engage visitors in cultural narratives
    • Highlight textures and materials from Swati heritage in the pavilion's design
    • Conduct interactive workshops for visitors to engage with artisans and crafts
    • Integrate the theme of 'Play Together' with participatory dance and collective activities
    • Conclude with a cultural market offering crafts, marula-based products, and organic foods

  • ⛳️ Strategy 2: Foster Audience Engagement

    • Develop play areas for children and youth with traditional games and VR simulations
    • Engage cultural enthusiasts through live performances and dance workshops
    • Host seminars and networking spaces for business stakeholders
    • Create an immersive route for the general public through Eswatini’s landscape and cultural zones
    • Launch a digital campaign #NkweEswatiniExpo2027 to connect global audiences
    • Involve Swati students in Serbia as cultural and educational ambassadors
    • Organise interactive workshops guided by diaspora students
    • Provide guided tours for business and investment stakeholders
    • Share testimonials from artists and athletes through the digital platforms
    • Regularly update live pavilion experiences on social media

  • ⛳️ Strategy 3: Showcase Cultural and Economic Innovations

    • Integrate traditional games like umlabalaba into educational displays
    • Highlight women-led cooperatives producing marula-based products
    • Present sustainable craftsmanship as part of a circular economy approach
    • Feature the MTN Bushfire Festival as a model of cultural diplomacy
    • Include rising Swati athletes and their stories as part of sport exhibits
    • Organise dialogue sessions with craft cooperatives and cultural leaders
    • Develop a space for interactive art demonstrations from Swati visual artists
    • Highlight craft industries that transform recycled materials into designs
    • Showcase innovation through the blending of heritage and modern tech in exhibits
    • Promote investment opportunities through practical demonstrations and showcases
cultural-identityinnovationcultural-ambassadorevent-coordinatormarketing-teamdesign-team
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Strategies and tactics for establishing a 10-Year Strategic Plan for HKMH Incorporated Land Group

  • ⛳️ Strategy 1: Empower economic growth for customary landowners

    • Conduct customary landowner workshops to understand their needs and goals
    • Develop a landownership equity scheme for HKMH ILG in commercial ventures
    • Facilitate access to development finance institutions
    • Initiate projects supported by international donors
    • Implement government grant writing training for community leaders
    • Reinvest 40% of profits into local social programmes
    • Establish a community trust fund for health, education, and infrastructure
    • Collaborate with stakeholders for equitable profit sharing
    • Develop monitoring and evaluation frameworks for economic projects
    • Launch campaigns on the benefits of economic empowerment

  • ⛳️ Strategy 2: Diversify and sustainably utilise natural resources

    • Conduct feasibility studies for agriculture and fisheries
    • Initiate organic certification processes for farms and processing
    • Develop supply chains for fishery and agriculture products
    • Establish community marine conservation zones
    • Partner with research institutions for R&D in renewables and agriculture
    • Launch education campaigns on sustainable practices
    • Integrate cultural heritage into eco-tourism planning
    • Create youth agri-cooperatives to promote agriculture involvement
    • Develop infrastructure for processing and value addition
    • Ensure compliance with environmental, social, and governance policies

  • ⛳️ Strategy 3: Enhance community participation and workforce development

    • Conduct regular community meetings to involve stakeholders
    • Implement local hiring priorities for present projects
    • Design annual youth upskilling programmes
    • Collaborate with educational institutions for workforce training
    • Create public awareness campaigns about development projects
    • Establish partnerships with local businesses for community projects
    • Launch mentoring programmes for young entrepreneurs
    • Incentivise local businesses that collaborate with community projects
    • Set up feedback mechanisms to improve project engagement
    • Implement digital tools for real-time monitoring and community feedback
sustainable-developmenteconomic-empowermentcommunity-leaderproject-managerdevelopment-teamfinance-team
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How to track your Tourism Strategy strategies and tactics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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