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10 strategies and tactics for Member Experience

What is Member Experience strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Member Experience strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Member Experience strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Member Experience strategy examples

We've added many examples of Member Experience tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for managing a successful golf club

  • ⛳️ Strategy 1: Enhance member experience

    • Create a member feedback system to gather opinions on services
    • Organise regular social events for members to foster community
    • Offer a variety of membership packages to cater to different needs
    • Ensure the clubhouse and facilities are clean and well-maintained
    • Introduce a loyalty programme offering discounts and exclusive deals
    • Provide personalised service by remembering member preferences
    • Develop a mobile app for easy booking and club updates
    • Offer high-quality food and beverage options in the clubhouse
    • Enable online booking for tee times and classes
    • Regularly update and improve club amenities based on feedback

  • ⛳️ Strategy 2: Increase revenue streams

    • Introduce non-golf events such as weddings and conferences
    • Develop a pro shop with a variety of golf equipment and apparel
    • Offer golf lessons and clinics by professional instructors
    • Host tournaments and allow for corporate sponsorships
    • Rent equipment and golf carts to generate additional income
    • Encourage partnerships with local businesses for cross-promotions
    • Offer seasonal promotions to attract more players during off-peak times
    • Set up a dining experience that attracts non-golfers as well
    • Expand marketing efforts to reach potential members and sponsors
    • Create bundled packages for services to encourage more spending

  • ⛳️ Strategy 3: Maintain high-quality golf course conditions

    • Regularly inspect and maintain all golf course equipment
    • Set a weekly schedule for lawn and turf maintenance
    • Hire experienced groundskeepers with appropriate training
    • Utilise eco-friendly practices to maintain the ecosystem
    • Invest in high-quality grass seeds and fertilisers
    • Create an irrigation plan to ensure consistent watering
    • Implement a pest management system to protect grounds
    • Conduct routine audits on course quality and aesthetics
    • Train staff on course upkeep and member interaction standards
    • Develop a plan for course renovation and upgrades as needed
member-experiencerevenue-generationevent-organizergroundskeepermaintenance-teammarketing-team
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Strategies and tactics for strengthening the church's foundation

  • ⛳️ Strategy 1: Enhance worship experiences

    • Conduct a survey to gather congregational feedback on worship services
    • Introduce contemporary and traditional music to cater to all age groups
    • Invest in sound and visual technology to improve the quality of service delivery
    • Schedule regular training for choir members and worship leaders
    • Organise quarterly special worship events with guest speakers
    • Promote active participation through role assignments for congregants
    • Create a diverse worship planning team representing different church demographics
    • Implement a mentorship programme for young worship leaders
    • Offer workshops on prayer and worship to deepen congregational engagement
    • Evaluate and adjust worship strategies based on feedback and attendance

  • ⛳️ Strategy 2: Enhance membership wellbeing

    • Establish a pastoral care team focused on visitation and support
    • Develop a member assistance fund for those in financial need
    • Organise regular community-building events like picnics or potlucks
    • Introduce wellness programmes such as mental health workshops
    • Create a volunteer programme to encourage service and engagement
    • Launch interest-based small groups for deeper connection among members
    • Provide gift assessments to help members identify and use their talents
    • Facilitate annual retreats for spiritual renewal and bonding
    • Implement a regular communication plan to keep members informed
    • Offer family counselling services to support family units within the church

  • ⛳️ Strategy 3: Improve infrastructure and facilities

    • Conduct an assessment to identify key infrastructural needs
    • Prioritise essential upgrades such as roof repairs and accessibility additions
    • Create a volunteer building committee for ongoing maintenance
    • Seek professional advice for a sustainable and efficient building plan
    • Apply for grants and funding for specific infrastructural projects
    • Introduce rental opportunities of church facilities for community events
    • Establish an emergency fund for unforeseen infrastructural issues
    • Develop a phased renovation plan with clear timelines
    • Engage the congregation in volunteer workdays to improve facilities
    • Regularly review and update safety protocols to ensure the welfare of all users
worship-enhancementinfrastructure-growthworship-leaderpastoral-care-providerworship-planning-teambuilding-committee
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Strategies and tactics for designing an AI strategy for a Kenyan bank

  • ⛳️ Strategy 1: Assess current capabilities and identify opportunities

    • Conduct a technology audit to evaluate existing AI and data analytics tools
    • Engage with internal stakeholders to understand their needs and expectations regarding AI
    • Analyze current customer data to identify patterns and areas for improving customer service
    • Benchmark against AI practices of leading banks locally and internationally
    • Identify key areas for AI implementation such as fraud detection, customer service automation, and risk management
    • Establish a cross-functional AI committee to oversee strategy development
    • Conduct a skills gap analysis to determine AI training needs within the organisation
    • Engage with industry experts to gain insight into AI trends and opportunities
    • Assess compliance and regulatory requirements related to AI adoption in the banking sector
    • Develop a report summarising key findings and recommendations for AI opportunities

  • ⛳️ Strategy 2: Develop and implement AI initiatives

    • Prioritise AI projects based on impact potential and alignment with business goals
    • Select appropriate AI technologies and service providers through a request for proposal process
    • Develop a pilot program for one selected AI initiative to test feasibility and benefits
    • Set up project management protocols to oversee the implementation of AI initiatives
    • Define clear success metrics and KPIs to measure the impact of AI projects
    • Integrate AI solutions with existing banking infrastructure and systems
    • Conduct employee training programs to enhance AI literacy and skills
    • Launch a customer awareness campaign about the new AI-driven services
    • Implement feedback mechanisms to gather insights from customers and employees
    • Review and refine the AI initiatives based on feedback and performance data

  • ⛳️ Strategy 3: Establish a sustainable AI culture

    • Create a vision statement that defines the bank's AI aspirations and goals
    • Incorporate AI readiness into the strategic goals of all departments
    • Define governance frameworks for AI to ensure ethical and transparent use
    • Establish a continuous learning platform for staff to develop AI competencies
    • Promote open collaboration between AI specialists and banking teams
    • Regularly update the AI strategy based on technological advancements and feedback
    • Engage actively with regulatory bodies to ensure compliant AI practices
    • Foster partnerships with universities and research institutions to access AI talent
    • Implement recognition and incentive programs for innovative AI contributions
    • Communicate successes and progress consistently to inspire an AI-focused culture
ai-strategycustomer-experienceai-committee-memberproject-managertechnology-teamcustomer-service-team
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Strategies and tactics for enhancing Rowing WA Operations

  • ⛳️ Strategy 1: Enhance club and coach development

    • Develop effective relationships with affiliated clubs and provide resources to enhance their capabilities
    • Organise an annual series of workshops to improve club governance and management
    • Create cross-club initiatives for sport growth and development
    • Manage the Rowing WA Coaching Development Strategy to ensure sufficient accredited coaches
    • Provide opportunities for coaches to develop their skills and practical application
    • Implement the Rowing Australia Coach Accreditation Scheme in WA
    • Plan and deliver the WA Coaches Conference
    • Facilitate pathway programs for athletes from schools into clubs
    • Develop strategies to include non-traditional rowing schools
    • Design a comprehensive coxswain development approach

  • ⛳️ Strategy 2: Optimise regatta and event management

    • Plan and oversee all aspects of regatta delivery
    • Play a key role in national regattas hosted in WA
    • Coordinate non-regatta events like award ceremonies and development workshops
    • Develop a strategy to ensure the vibrant programming of events
    • Establish effective event management protocols and checklists
    • Facilitate training for volunteers and officials for events
    • Implement feedback systems for continuous improvement after events
    • Collaborate with vendors and sponsors for event success
    • Leverage technology for efficient event administration
    • Implement sustainable practices in event management

  • ⛳️ Strategy 3: Strengthen administration and strategic governance

    • Ensure compliance with government regulations and best practice sport governance principles
    • Support the CEO in strategic meetings and stakeholder interactions
    • Lead the use and optimisation of the Revolutionise Sport Membership Management System
    • Manage compliance with Working with Children legislation
    • Assist in securing grants and funding for rowing development
    • Represent Rowing WA at relevant conferences and committees
    • Develop strategic plans for athlete pathway development
    • Strengthen collaboration with Rowing WA partners and sponsors
    • Provide administrative support to staff and portfolios as needed
    • Continuously review and refine strategic objectives and outcomes
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Strategies and tactics for becoming the Most Trusted and Customer-Centric Financial Institution

  • ⛳️ Strategy 1: Develop tailored banking solutions

    • Conduct comprehensive market research to understand customer segments and their needs
    • Analyse customer data to identify preferences and personalise offerings
    • Create flexible banking products that adapt to varying customer needs
    • Enhance services with tailored customer support options
    • Provide regular training for staff on personalisation techniques
    • Develop feedback mechanisms to refine and enhance tailored solutions
    • Set up cross-functional teams to drive innovation in product development
    • Explore partnerships with fintech firms to enhance offerings
    • Implement a customer relationship management system for better customer insights
    • Monitor and evaluate the impact of personalised solutions on customer satisfaction

  • ⛳️ Strategy 2: Enhance communication and transparency

    • Use clear and simple language in all customer communications
    • Improve online platforms to offer easily accessible information on products and services
    • Train customer service representatives to provide accurate and clear information
    • Implement proactive communication strategies to keep customers informed about changes
    • Develop a FAQ section on the website to address common customer queries
    • Create informative and engaging content about banking services and products
    • Regularly update customers on security measures and privacy policies
    • Host regular webinars and workshops to educate customers on financial management
    • Incorporate customer feedback into communication strategies
    • Evaluate the effectiveness of communication strategies through customer surveys

  • ⛳️ Strategy 3: Leverage innovative technology

    • Invest in the latest technology to enhance digital banking platforms
    • Ensure mobile and online platforms offer a seamless user experience
    • Implement AI and data analytics to personalise customer interactions
    • Automate routine transactions to improve service efficiency
    • Offer virtual financial advice through secure digital channels
    • Regularly update digital platforms to incorporate customer feedback
    • Provide robust security features to protect customer data and build trust
    • Integrate chatbots for 24/7 customer assistance
    • Organise regular digital literacy sessions for customers
    • Continuously monitor and upgrade technology to stay ahead of market trends
personalizationtechnologycustomer-service-representativedata-analystinnovation-teamcommunication-team
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Strategies and tactics for launching Social Media Presence for Ashgar Sporting Club

  • ⛳️ Strategy 1: Develop A Strong Visual And Content Identity

    • Design a unique logo and brand visuals that reflect the club’s martial arts focus
    • Create a colour palette and typography guidelines for consistency across all platforms
    • Develop a content calendar that outlines thematic weekly posts mixing educational, promotional, and engaging content
    • Design templates for posts, stories, and videos to ensure visual consistency
    • Identify key martial arts influencers and collaborate with them for brand awareness
    • Develop a tone of voice document to maintain a consistent brand voice that conveys expertise and community
    • Write engaging bios for each platform that highlight the club’s USPs such as safety and affordability
    • Schedule professional photoshoots of the facility and training sessions
    • Create a content mix that includes updates on club facilities, training tips, and member testimonials
    • Prepare video content showcasing training, testimonials, and club tours

  • ⛳️ Strategy 2: Implement Teasing And Awareness Campaigns

    • Create countdown posts and stories leading up to the launch date
    • Release sneak peek videos and images of the facilities and training sessions
    • Engage current members of affiliated clubs to share their experiences and anticipation
    • Host virtual live Q&A sessions with coaches to introduce the club team
    • Develop and release short teaser ads highlighting the life-long membership value
    • Start hashtag campaigns to generate conversation and engagement (e.g., #FutureChampions)
    • Invite local families for a pre-launch tour and capture testimonials for sharing
    • Set up exclusive pre-launch workout sessions for influencers and media
    • Conduct contests and giveaways to increase followership and reward early interest
    • Produce behind-the-scenes content showing the final touches before opening

  • ⛳️ Strategy 3: Establish A Full Communication Strategy

    • Define goals for social media engagement and follower growth for the first six months
    • Identify target audience segments and tailor messaging appropriate to each group
    • Determine key performance indicators (KPIs) such as engagement rates and traffic to the website
    • Integrate social media strategy with offline marketing efforts like flyers and local events
    • Plan cross-promotion with strategic partners and sponsors to widen reach
    • Set up a system for regular analytics reviews to adapt and optimise the strategy
    • Prepare a crisis communication plan in case of negative feedback or unforeseen events
    • Establish guidelines for community management to ensure responsive and effective engagement
    • Create a routine for content and strategy review meetings to track performance
    • Plan monthly member spotlight features to engage with the community and humanise the brand
social-mediaengagementcontent-creatorsocial-media-managermarketing-teamcreative-team
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Strategies and tactics for launching Ashgar Sporting Club's Social Media Presence

  • ⛳️ Strategy 1: Develop a comprehensive social media identity

    • Create a unique and recognisable logo for Ashgar Sporting Club
    • Design visually appealing templates for posts and stories
    • Craft a compelling brand story highlighting USPs and values
    • Establish a consistent brand voice that conveys expertise and community
    • Develop guidelines for brand imagery to ensure visual consistency
    • Produce professional photos and videos that showcase facilities and training
    • Include testimonials from existing martial arts champions
    • Create an inspirational and engaging hashtag campaign
    • Design profile banners and icons for each platform
    • Set up and optimise accounts ensuring correct contact information and branding

  • ⛳️ Strategy 2: Execute a pre-launch teasing and awareness campaign

    • Develop a countdown campaign one month prior to launch date
    • Share sneak-peek videos of martial arts classes and facilities
    • Create a series of posts introducing club trainers and their achievements
    • Organise virtual tours of the facilities and live Q&A sessions
    • Run a hashtag contest encouraging users to post martial arts experiences
    • Collaborate with local sports influencers for short promo clips
    • Publish engaging stories that show behind-the-scenes content
    • Utilise teaser posts to reveal club benefits such as lifetime membership
    • Schedule posts highlighting family-friendly and safe facilities
    • Provide users with a clear call to action, such as pre-registration incentives

  • ⛳️ Strategy 3: Implement a full communication strategy at launch

    • Launch an introductory video detailing the services and values of the club
    • Communicate the benefits of dual access to both branches in posts
    • Share success stories of athletes trained at Ashgar Sporting Club
    • Feature student progress and achievements to foster community pride
    • Highlight and celebrate opening day festivities with live coverage
    • Conduct Instagram and Facebook live sessions showcasing programmes
    • Implement a TikTok challenge that leverages martial arts techniques
    • Create weekly themed stories focusing on various aspects of the club
    • Engage with users daily by responding to comments and messages
    • Analyse post engagement to adjust and optimise content for further reach
social-mediamartial-artscontent-creatorsocial-media-strategistmarketing-teamcreative-team
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Strategies and tactics for creating a Strategic Plan for Evangelicals of the Body of Christ Church and Ministries

  • ⛳️ Strategy 1: Develop robust leadership and governance structure

    • Conduct leadership training sessions for church council and departmental heads annually
    • Implement a mentorship program for emerging leaders within the congregation
    • Establish clear operational policies and procedures for governance and accountability
    • Hold regular strategic review meetings with church council and stakeholders
    • Develop a succession plan for key leadership roles to ensure continuity
    • Facilitate leadership retreats to promote team building and strategic thinking
    • Enhance internal communication systems for better coordination and information sharing
    • Engage in partnerships with other churches for leadership exchange programmes
    • Establish an internal audit committee to oversee financial management and integrity
    • Create a committee to focus on the diversity and inclusivity within church leadership

  • ⛳️ Strategy 2: Implement community engagement and development programmes

    • Organize biannual community service projects to foster good relationships
    • Establish a youth mentorship programme to aid their growth and participation
    • Collaborate with local NGOs and government bodies for community health initiatives
    • Host workshops focusing on skills development and entrepreneurship for members
    • Develop a community garden project to promote sustainability and self-reliance
    • Conduct educational support programmes for children and youth in the community
    • Organize peacebuilding activities to address local conflicts and advocate for justice
    • Create a support network for vulnerable community members including those affected by HIV/AIDS
    • Establish a resource centre offering educational and spiritual resources
    • Launch a community awareness campaign on social issues like drug abuse and early marriages

  • ⛳️ Strategy 3: Enhance spiritual growth and religious education within the congregation

    • Establish a comprehensive Sunday school programme with trained teachers
    • Organize quarterly spiritual retreats and workshops for all congregants
    • Increase the frequency of bible study sessions and prayer meetings
    • Launch a mentorship scheme linking new members with experienced church members
    • Develop a digital platform for sharing sermons and religious resources
    • Encourage active participation in church by involving congregants in service roles
    • Celebrate church milestones with inclusive ceremonies and special services
    • Promote the development of musical talents through choir and music group formations
    • Provide pastoral care and counseling services for spiritual and personal development
    • Foster a culture of openness and spiritual dialogue through discussion groups and forums
strategic-planninggovernancechurch-council-memberleadership-mentorleadership-training-teamcommunity-development-team
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Strategies and tactics for developing a Strategic Plan for Evangelicals of Body Church and Ministries

  • ⛳️ Strategy 1: Enhance leadership and governance

    • Conduct leadership training workshops for church council and committee members
    • Develop and implement operational policy documents to guide governance
    • Establish a monitoring and evaluation framework for church activities
    • Organise annual general meetings to review performance and plan ahead
    • Facilitate exchange visits and excursions for leadership development
    • Implement a feedback mechanism for congregants to contribute to governance
    • Strengthen internal communication channels for better information flow
    • Create a conflict resolution desk to address disputes effectively
    • Mobilise resources for leadership and governance activities
    • Evaluate and refine governance structures annually based on feedback

  • ⛳️ Strategy 2: Strengthen member engagement and participation

    • Organise regular fellowship events to build community among members
    • Facilitate skills development workshops for various ministries
    • Encourage member involvement in strategic plan implementation
    • Develop initiatives to increase youth and family involvement
    • Implement a mentorship programme for new and existing members
    • Conduct surveys to gather member feedback on church activities
    • Organise outreach programmes to increase community involvement
    • Recognise and celebrate volunteers' contributions in church services
    • Create platforms for members to propose and lead new initiatives
    • Regularly evaluate member engagement strategies and adjust as needed

  • ⛳️ Strategy 3: Expand and improve church infrastructure

    • Develop a comprehensive infrastructural plan for the church
    • Mobilise funds for infrastructural projects through fundraising and donations
    • Begin construction of new church facilities, including a skills centre
    • Upgrade existing facilities to accommodate more congregants
    • Incorporate sustainable energy solutions in infrastructural projects
    • Establish a maintenance plan for church buildings and assets
    • Engage with local authorities for necessary approvals and support
    • Enhance the aesthetic appeal of church grounds with landscaping projects
    • Set up a committee to oversee infrastructural projects and ensure progress
    • Review and update the infrastructural plan annually to meet evolving needs
governanceengagementchurch-leadervolunteer-coordinatorleadership-teaminfrastructure-committee
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Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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How to track your Member Experience strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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