The strategy titled "Developing Engaging and Creative Web Pages" aims to enhance a website’s user interaction and retention through innovative web page features. One aspect involves creating an interactive pricing calculator. It guides users through service cost estimations with a user-friendly interface, real-time calculations, and a mobile-friendly design, plus a 'save estimate' feature that encourages return visits. For instance, a visual pricing breakdown helps users understand cost components better.
Another strategy focuses on developing an engaging software comparison page. This includes a user-friendly comparison matrix, a rating system, user reviews, and unique selling points. For example, side-by-side comparisons and filtering options allow users to narrow choices quickly.
Lastly, the strategy introduces a user-generated content page, encouraging users to submit salon success stories and styling tips. It incentivizes engagement by offering rewards and ensures content relevance and quality through moderation. For instance, a photo gallery with before-and-after images and social sharing options further improves user interaction.
The strategies
⛳️ Strategy 1: Create an interactive pricing calculator
- Research competitor pricing calculators to gather inspiration for design and functionality
- Design a user-friendly interface that guides users through the pricing process
- Include options for multiple services to provide a comprehensive pricing estimate
- Integrate a real-time calculation feature for instant results
- Add a visual representation of the pricing breakdown to enhance user understanding
- Include tooltips with information on how prices are determined
- Test the calculator with a focus group to gather feedback and make improvements
- Ensure the calculator is mobile-friendly for accessibility
- Include a 'save estimate' feature to encourage users to return
- Add a call-to-action button to prompt service booking after pricing calculation
⛳️ Strategy 2: Develop an engaging software comparison page
- Identify key features and benefits of each software to be compared
- Create a comparison matrix with user-friendly design elements
- Include a rating system for users to evaluate each software
- Integrate user reviews and testimonials to provide social proof
- Highlight unique selling points of each software at a glance
- Enable side-by-side comparison for easy visual assessment
- Add filters to help users narrow down options based on their needs
- Include a recommendation feature based on user preferences
- Ensure the comparison page is easy to navigate and responsive
- Promote the comparison page through social media and email campaigns
⛳️ Strategy 3: Introduce a user-generated content page
- Create a section for users to submit their own salon success stories
- Include a photo gallery showcasing salon transformations with before and after images
- Develop a 'tips and advice' area where users can share styling techniques
- Add functionality for users to rate and review each submission
- Incentivise contributions by offering discounts or rewards for featured stories
- Moderate content submissions to ensure quality and relevance
- Highlight the most popular submissions on the homepage
- Enable social sharing options to increase visibility
- Create a monthly newsletter featuring the best user-generated content
- Continuously update the page to keep content fresh and engaging
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
