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10 strategies and tactics for Market Research Team

What is Market Research Team strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Market Research Team strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Market Research Team strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Market Research Team strategy examples

You will find in the next section many different Market Research Team tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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Strategies and tactics for launching a new business direction - obtaining biotechnology products from plant raw materials

  • ⛳️ Strategy 1: Conduct market research and analysis

    • Identify key market players and potential competitors
    • Analyse market demand and growth potential for biotechnology products from plant materials
    • Determine target customer segments and their specific needs
    • Conduct SWOT analysis to assess strengths, weaknesses, opportunities, and threats
    • Research regulatory requirements and industry standards
    • Assess technological advancements and innovations in the field
    • Evaluate current pricing strategies within the industry
    • Identify potential risks and develop mitigation plans
    • Stay updated on industry trends and future projections
    • Compile a comprehensive market research report

  • ⛳️ Strategy 2: Develop a robust business plan

    • Define your business vision, mission, and objectives
    • Outline the organisational structure and key roles
    • Develop a detailed financial plan with budget forecasts
    • Create a marketing and sales strategy
    • Detail the production process and required resources
    • Identify key performance indicators (KPIs) to measure success
    • Establish timelines and milestones for each business phase
    • Draft an investment proposal to attract potential investors
    • Plan for potential challenges and develop contingency strategies
    • Refine the business plan based on feedback from stakeholders

  • ⛳️ Strategy 3: Build and promote the brand

    • Create a unique brand identity and logo
    • Develop a professional website and online presence
    • Utilise social media platforms to engage with target audience
    • Implement search engine optimisation (SEO) strategies
    • Develop content marketing materials such as blogs and videos
    • Engage in partnerships and collaborations with industry influencers
    • Attend industry conferences and networking events
    • Offer product samples or trials to potential customers
    • Gather and publish customer testimonials and case studies
    • Monitor and analyse marketing campaign performance
biotechnologymarket-researchbusiness-analystmarketing-managermarketing-teamresearch-and-development-team
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Strategies and tactics for understanding the business model, barriers, and client targets in line with the economy of functionality and cooperation

  • ⛳️ Strategy 1: Conduct comprehensive market research

    • Identify existing market trends and demands within the economy of functionality and cooperation
    • Analyse competing businesses that leverage similar economic models
    • Survey clients to understand their needs and preferences related to functionality and cooperation
    • Examine internal data to identify current strengths and weaknesses
    • Assess external opportunities and threats in the market
    • Compile data into an actionable insights report
    • Review the insights report with key stakeholders
    • Develop hypotheses on potential strategic adjustments
    • Test these hypotheses through limited pilot programmes
    • Adjust the strategy based on pilot feedback

  • ⛳️ Strategy 2: Redefine the business model

    • Evaluate the current business model for alignment with functionality and cooperation principles
    • Identify areas within the current model that need enhancement
    • Engage with economists specialising in functional economies for insights
    • Brainstorm innovative revenue streams and value propositions
    • Map out a new business model framework
    • Discuss the new framework with senior management and key stakeholders
    • Secure buy-in and support for changes from all levels of the organisation
    • Develop an implementation roadmap with timelines and key performance indicators
    • Conduct staff training sessions on the new business model
    • Monitor and adjust the model based on real-time feedback and results

  • ⛳️ Strategy 3: Target and engage a new client base

    • Define ideal client profiles based on functional economy principles
    • Create targeted marketing campaigns focused on cooperation and value delivery
    • Leverage partnerships with organisations sharing similar values
    • Utilise social media and digital platforms to reach a broader audience
    • Host webinars and live events to educate potential clients
    • Offer introductory pricing or trial periods to entice new customers
    • Collect feedback from new clients to understand their pain points
    • Adjust marketing and service offerings based on feedback
    • Measure success through client acquisition and retention metrics
    • Refine client targeting continuously based on market and feedback analysis
market-researchclient-engagementeconomistmarketing-strategistmarketing-teamresearch-and-development-team
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Strategies and tactics for opening a poultry supply business

  • ⛳️ Strategy 1: Conduct thorough market research

    • Identify potential customer segments and target market
    • Analyse competitors and assess their strengths and weaknesses
    • Evaluate market trends and demands in the poultry supply sector
    • Research local regulations and licensing requirements for a poultry business
    • Conduct surveys or interviews to understand customer needs and preferences
    • Assess the location for optimal operation and accessibility
    • Analyse price points and establish competitive pricing strategies
    • Identify potential suppliers and analyse their offerings
    • Evaluate the viability of online versus physical store presence
    • Prepare a comprehensive SWOT analysis

  • ⛳️ Strategy 2: Develop a robust business plan

    • Define clear business objectives and goals
    • Create a detailed budget and financial projections
    • Outline an organisational structure for effective management
    • Establish operational plans including inventory and logistics management
    • Develop a marketing and sales strategy to attract customers
    • Draft a detailed risk management plan
    • Include employee roles, responsibilities, and recruitment plans
    • Create customer service and satisfaction strategies
    • Plan for sustainable and environmentally friendly practices
    • Prepare an executive summary to attract potential investors

  • ⛳️ Strategy 3: Execute a targeted marketing strategy

    • Identify key marketing channels to reach the target audience
    • Develop a brand identity including logo, colour scheme, and messaging
    • Launch a user-friendly website and social media profiles
    • Create and distribute promotional materials, such as flyers and brochures
    • Implement an SEO strategy to enhance online visibility
    • Engage in community events or sponsorships to increase brand awareness
    • Utilise email marketing campaigns to engage with potential customers
    • Offer promotional deals or discounts during the launch phase
    • Partner with local farms or organisations for cross-promotions
    • Collect and analyse feedback from marketing activities to refine strategies
market-researchbusiness-planmarketing-manageroperations-managermarketing-teamresearch-team
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Strategies and tactics for improving product positioning

  • ⛳️ Strategy 1: Conduct market research

    • Identify key market segments and target audiences
    • Analyse competitors' product positioning strategies
    • Conduct surveys and focus groups to understand customer perceptions
    • Utilise online tools to gather market data and customer feedback
    • Evaluate current positioning and identify gaps
    • Determine customer pain points and needs
    • Create customer personas based on research findings
    • Assess trends and changes in the industry
    • Identify key features and benefits that resonate with customers
    • Summarise findings into actionable insights

  • ⛳️ Strategy 2: Revise brand messaging

    • Develop a clear value proposition
    • Craft messaging that highlights unique selling points
    • Create a consistent brand voice and tone
    • Align messaging with customer pain points and needs
    • Test messaging with target audiences through A/B testing
    • Revise marketing materials and website content
    • Ensure alignment of sales and marketing teams
    • Update social media profiles with revised messaging
    • Develop storytelling elements that resonate with customers
    • Train the team on the updated messaging

  • ⛳️ Strategy 3: Leverage marketing channels

    • Identify the most effective channels for reaching target audiences
    • Develop a content marketing strategy
    • Utilise social media platforms to build brand awareness
    • Collaborate with influencers relevant to your market
    • Create targeted advertising campaigns
    • Implement email marketing strategies
    • Host webinars and workshops relevant to your product
    • Engage in public relations efforts to gain media coverage
    • Utilise SEO techniques to improve search engine rankings
    • Measure and analyse the performance of each marketing channel
market-researchbrand-messagingmarketing-strategistproduct-managerresearch-teammarketing-team
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Strategies and tactics for growing a B2B Business in the UAE for Construction Related Products

  • ⛳️ Strategy 1: Conduct market research

    • Identify key construction industry trends and demands in the UAE
    • Analyse competitor offerings and pricing strategies
    • Survey potential customers to understand their needs and decision-making factors
    • Identify the regulations and standards for construction products in the UAE
    • Map out the supply chain and distribution channels commonly used
    • Assess the impact of economic factors on construction expenditure
    • Identify local and international suppliers for sourcing materials
    • Evaluate potential barriers to entry in the UAE market
    • Determine the most popular brands and products in demand
    • Analyse market growth projections and opportunities for niche products

  • ⛳️ Strategy 2: Build partnerships with local businesses

    • Identify potential partners such as distributors, contractors, and suppliers
    • Attend industry events and networking opportunities to meet potential partners
    • Develop a partnership proposal highlighting mutual benefits
    • Negotiate partnership terms that align with market standards
    • Sign memorandums of understanding with interested partners
    • Establish a collaborative project to test the partnership's viability
    • Host joint promotional events to raise brand awareness
    • Leverage partners’ networks to reach wider audiences
    • Create referral incentives to encourage partners to advocate for your products
    • Review partnership performance regularly and adjust strategies as needed

  • ⛳️ Strategy 3: Implement a strong marketing strategy

    • Create a comprehensive online presence with a user-friendly website
    • Develop SEO-friendly content tailored to construction industry clients
    • Utilise social media platforms to reach industry professionals
    • Launch email marketing campaigns targeting potential B2B clients
    • Develop case studies and white papers to showcase product benefits
    • Offer educational webinars or workshops on product applications
    • Collaborate with industry influencers to enhance credibility
    • Participate in local trade shows and exhibitions
    • Provide customised solutions in marketing materials
    • Measure marketing effectiveness through analytics and customer feedback
market-researchpartnershipsmarket-analystmarketing-managerresearch-and-development-teamsales-and-marketing-team
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Strategies and tactics for developing a comparative map for charter services

  • ⛳️ Strategy 1: Conduct comprehensive market research

    • Identify and define parameters for future growth rate, annual revenue, traffic intensity, most attended routes, and demand drivers
    • Compile historical data on each of the four charter sectors
    • Perform industry analysis to identify trends and project future growth rates
    • Gather financial reports or industry benchmarks to assess annual revenue performance
    • Analyse air traffic data to evaluate traffic intensity for each sector
    • Research flight itineraries to ascertain most attended routes
    • Use surveys and interviews to understand demand drivers from a customer perspective
    • Engage with industry associations for additional insights and forecasts
    • Leverage published reports and market studies for comparative analysis
    • Summarise findings into a comprehensive market research report

  • ⛳️ Strategy 2: Analyse competitive landscape and industry dynamics

    • Map out key competitors within each charter sector
    • Evaluate competitive strategies and market positioning of major players
    • Analyse strengths, weaknesses, opportunities, and threats (SWOT) for each sector
    • Assess competitive pricing models and service offerings
    • Investigate technological advancements influencing each sector
    • Understand regulatory and policy impacts on charter services
    • Study customer preferences and switching behaviour across sectors
    • Compare marketing and branding strategies of successful providers
    • Identify potential new entrants or disruptive innovations
    • Outline rivalry intensity and market saturation levels for comparative assessment

  • ⛳️ Strategy 3: Develop strategic recommendations based on analysis

    • Compare future growth potential of each sector and identify leading opportunities
    • Develop recommendations for revenue maximisation based on sector analysis
    • Identify key market segments and target demographics within each charter service
    • Formulate strategies to enhance service offerings aligned with demand drivers
    • Recommend strategic partnerships or alliances to boost market presence
    • Propose market entry or expansion strategies for underserved routes
    • Advocate for technology adoption to improve efficiency and customer experience
    • Outline risk mitigation strategies and contingency plans
    • Create a strategic roadmap with timelines and key performance indicators
    • Prepare a presentation to communicate and align strategic vision with stakeholders
market-researchcompetitive-analysismarket-analyststrategic-plannerresearch-teamstrategy-development-team
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Strategies and tactics for improving sales of cashew in Ghana

  • ⛳️ Strategy 1: Conduct market research

    • Identify key consumer demographics interested in buying cashew products
    • Analyse current market trends and consumer preferences
    • Evaluate competitors and their pricing strategies
    • Gather data on preferred distribution channels
    • Determine optimal locations for cashew promotions
    • Study consumer feedback on existing products
    • Assess impact of seasonality on sales
    • Identify potential barriers to increased sales
    • Perform SWOT analysis for better positioning
    • Utilise surveys to gather primary data from potential customers

  • ⛳️ Strategy 2: Enhance marketing efforts

    • Develop a catchy and memorable brand slogan
    • Create engaging social media campaigns targeting specific demographics
    • Partner with local influencers to promote cashew products
    • Offer samples and discounts to first-time buyers
    • Design vibrant packaging that highlights health benefits
    • Host events to raise awareness and educate consumers about cashews
    • Create informative content about cashew usage and benefits
    • Leverage email marketing to reach a broader audience
    • Collaborate with local chefs to create new recipe ideas
    • Conduct promotional campaigns during festivals and holidays

  • ⛳️ Strategy 3: Expand distribution channels

    • Partner with local grocery stores and supermarkets for product placement
    • Explore online platforms for wider distribution
    • Establish relationships with wholesalers and distributors
    • Utilise local markets and bazaars for direct sales
    • Negotiate shelf space in health food stores
    • Investigate export opportunities to surrounding countries
    • Develop a direct-to-consumer sales channel via a webshop
    • Implement a loyalty program to encourage repeat purchases
    • Create partnerships with hospitality businesses like hotels and restaurants
    • Ensure reliable supply chain management to maintain product availability
market-researchmarketing-enhancementmarketing-managersales-analystmarketing-teamsales-team
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Strategies and tactics for developing a go-to-market strategy for group life & health insurance product

  • ⛳️ Strategy 1: Conduct market research and analysis

    • Identify target industries and businesses that would benefit from a group life and health insurance product
    • Analyze competitors offering similar insurance products in the market
    • Survey potential business clients to understand their specific insurance needs and preferences
    • Assess industry trends and regulatory requirements affecting group life and health insurance
    • Determine the unique value proposition of the product and its differentiators
    • Identify potential distribution channels for effectively reaching target businesses
    • Evaluate pricing models and structures preferred by business clients
    • Research potential partnerships with brokers or agents for increasing reach
    • Gather insights on successful marketing campaigns used by competitors
    • Compile findings to inform product positioning and marketing strategies

  • ⛳️ Strategy 2: Develop a targeted marketing plan

    • Define clear marketing objectives aligned with business goals
    • Create audience personas for key decision-makers in target businesses
    • Outline key messages that align with the product's value proposition
    • Design a multi-channel marketing approach including digital and traditional methods
    • Develop marketing materials such as brochures, case studies, and presentations
    • Plan and host webinars or workshops to educate potential clients about the product
    • Leverage content marketing through blogs, articles, and industry reports
    • Implement social media campaigns on platforms used by target audiences
    • Utilise email marketing campaigns to nurture leads and maintain engagement
    • Set KPIs for marketing activities and refine tactics based on performance data

  • ⛳️ Strategy 3: Build and empower a sales team

    • Recruit experienced sales personnel familiar with insurance products
    • Provide comprehensive training on the group life and health insurance product
    • Equip sales team members with the necessary sales tools and resources
    • Establish a structured sales process with defined stages and milestones
    • Create incentive programs to motivate and reward high-performing sales staff
    • Provide regular feedback and coaching sessions for continuous improvement
    • Encourage collaboration between sales and marketing teams to share insights
    • Establish a CRM system to track sales activities and potential client interactions
    • Set achievable sales targets and regularly review progress towards goals
    • Foster a customer-centric culture to prioritise client satisfaction and relationship building
market-researchmarketing-planmarketing-specialistsales-managersales-teammarketing-team
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Strategies and tactics for creating a Real Estate One Year Goal Plan

  • ⛳️ Strategy 1: Conduct market research

    • Identify key areas of interest for real estate investment
    • Analyse past market trends and current economic indicators
    • Assess supply and demand dynamics in target areas
    • Evaluate potential risks associated with investing in specific locations
    • Research target demographic for property marketing
    • Attend real estate seminars and networking events
    • Consult with real estate experts for insights and advice
    • Determine seasonality impacts on the real estate market
    • Utilise online tools and databases for market data gathering
    • Regularly update market knowledge to adapt to changes

  • ⛳️ Strategy 2: Set specific and measurable goals

    • Define clear short-term and long-term real estate objectives
    • Set a target number of properties to acquire or sell
    • Determine a specific budget for investments and stays within it
    • Set a timeline for the acquisition or sale process
    • Identify key performance indicators to track progress
    • Establish a contingency plan for market fluctuations
    • Align personal and professional goals with real estate objectives
    • Break down larger goals into smaller, measurable tasks
    • Review and adjust goals quarterly based on market conditions
    • Celebrate the achievement of milestones to maintain motivation

  • ⛳️ Strategy 3: Build a strong support network

    • Create partnerships with real estate agents and brokers
    • Collaborate with mortgage advisors for financing options
    • Develop relationships with contractors for property improvements
    • Network with other real estate investors for shared insights
    • Engage with local community members for neighbourhood insights
    • Join real estate investment groups and forums
    • Hire a mentor to provide guidance and advice
    • Establish a relationship with a real estate attorney for legal matters
    • Use social media to connect with industry professionals
    • Maintain regular communication with support network members
market-researchgoal-settingreal-estate-investormarket-analystinvestment-teamresearch-team
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How to track your Market Research Team strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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