The strategy focuses on enhancing the business model, overcoming barriers, and targeting clients in alignment with the economy of functionality and cooperation. The first part involves conducting comprehensive market research. This includes examining market trends, analyzing competitors, surveying client needs, and assessing internal and external market factors. The insights are compiled into a report reviewed by stakeholders to develop and test hypotheses through pilot programs.
The next step is to redefine the existing business model. This involves evaluating the current model for alignment with new principles, brainstorming innovative revenue streams, and engaging with economists. A new framework is developed, reviewed by senior management, and implemented with clear performance indicators and staff training.
Finally, targeting and engaging a new client base is critical. Ideal client profiles are defined, marketing campaigns are created, and partnerships are leveraged. Efforts include using social media, hosting webinars, offering trial periods, and continuously refining client targeting based on feedback and metrics.
The strategies
⛳️ Strategy 1: Conduct comprehensive market research
- Identify existing market trends and demands within the economy of functionality and cooperation
- Analyse competing businesses that leverage similar economic models
- Survey clients to understand their needs and preferences related to functionality and cooperation
- Examine internal data to identify current strengths and weaknesses
- Assess external opportunities and threats in the market
- Compile data into an actionable insights report
- Review the insights report with key stakeholders
- Develop hypotheses on potential strategic adjustments
- Test these hypotheses through limited pilot programmes
- Adjust the strategy based on pilot feedback
⛳️ Strategy 2: Redefine the business model
- Evaluate the current business model for alignment with functionality and cooperation principles
- Identify areas within the current model that need enhancement
- Engage with economists specialising in functional economies for insights
- Brainstorm innovative revenue streams and value propositions
- Map out a new business model framework
- Discuss the new framework with senior management and key stakeholders
- Secure buy-in and support for changes from all levels of the organisation
- Develop an implementation roadmap with timelines and key performance indicators
- Conduct staff training sessions on the new business model
- Monitor and adjust the model based on real-time feedback and results
⛳️ Strategy 3: Target and engage a new client base
- Define ideal client profiles based on functional economy principles
- Create targeted marketing campaigns focused on cooperation and value delivery
- Leverage partnerships with organisations sharing similar values
- Utilise social media and digital platforms to reach a broader audience
- Host webinars and live events to educate potential clients
- Offer introductory pricing or trial periods to entice new customers
- Collect feedback from new clients to understand their pain points
- Adjust marketing and service offerings based on feedback
- Measure success through client acquisition and retention metrics
- Refine client targeting continuously based on market and feedback analysis
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
