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5 strategies and tactics for Marketing Enhancement

What is Marketing Enhancement strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Marketing Enhancement strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Marketing Enhancement strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Marketing Enhancement strategy examples

We've added many examples of Marketing Enhancement tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for improving sales of cashew in Ghana

  • ⛳️ Strategy 1: Conduct market research

    • Identify key consumer demographics interested in buying cashew products
    • Analyse current market trends and consumer preferences
    • Evaluate competitors and their pricing strategies
    • Gather data on preferred distribution channels
    • Determine optimal locations for cashew promotions
    • Study consumer feedback on existing products
    • Assess impact of seasonality on sales
    • Identify potential barriers to increased sales
    • Perform SWOT analysis for better positioning
    • Utilise surveys to gather primary data from potential customers

  • ⛳️ Strategy 2: Enhance marketing efforts

    • Develop a catchy and memorable brand slogan
    • Create engaging social media campaigns targeting specific demographics
    • Partner with local influencers to promote cashew products
    • Offer samples and discounts to first-time buyers
    • Design vibrant packaging that highlights health benefits
    • Host events to raise awareness and educate consumers about cashews
    • Create informative content about cashew usage and benefits
    • Leverage email marketing to reach a broader audience
    • Collaborate with local chefs to create new recipe ideas
    • Conduct promotional campaigns during festivals and holidays

  • ⛳️ Strategy 3: Expand distribution channels

    • Partner with local grocery stores and supermarkets for product placement
    • Explore online platforms for wider distribution
    • Establish relationships with wholesalers and distributors
    • Utilise local markets and bazaars for direct sales
    • Negotiate shelf space in health food stores
    • Investigate export opportunities to surrounding countries
    • Develop a direct-to-consumer sales channel via a webshop
    • Implement a loyalty program to encourage repeat purchases
    • Create partnerships with hospitality businesses like hotels and restaurants
    • Ensure reliable supply chain management to maintain product availability
market-researchmarketing-enhancementmarketing-managersales-analystmarketing-teamsales-team
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Strategies and tactics for growing Sales and Market Penetration for IMZ Corporate's IoT Solutions

  • ⛳️ Strategy 1: Enter the state excise departments market

    • Conduct market intelligence in Maharashtra, Jharkhand, Karnataka, and Kerala
    • Develop hyper-localized solution templates based on collected data
    • Map region-specific pain points to showcase immediate value
    • Create a narrative highlighting technological disruption in liquor supply chain management
    • Develop predictive analytics demonstrating cost savings beyond traditional tracking
    • Design cost-effective pilot programs with minimal client investment
    • Implement a 'Zero-Risk Pilot Program' with performance-linked pricing
    • Create transparent, data-driven ROI calculators
    • Offer flexible implementation models allowing modular scaling
    • Provide complimentary initial security and efficiency audits

  • ⛳️ Strategy 2: Target food corporations for market penetration

    • Identify Jharkhand Food Corporation as strategic entry point
    • Evaluate target based on openness to technological innovation and existing challenges
    • Develop a comprehensive digital security ecosystem extending beyond traditional tracking
    • Design modular solutions adaptable to various organisational complexities
    • Integrate machine learning algorithms for predictive loss prevention
    • Create user-friendly dashboards for real-time insights
    • Establish trust through transparent technological demonstrations
    • Offer phased implementation with clear milestone-based achievements
    • Provide continuous support and commit to technology evolution
    • Establish collaborative feedback mechanisms for improvement

  • ⛳️ Strategy 3: Penetrate the railway sector with innovative IoT solutions

    • Identify critical security and operational pain points in railway logistics
    • Develop comprehensive security solutions exceeding traditional tracking
    • Create a technology sandbox for continuous solution refinement
    • Integrate multiple tracking technologies including GPS, RFID, and AI-powered analytics
    • Develop predictive maintenance and security algorithms
    • Create a unified monitoring platform with intuitive interfaces
    • Ensure AIS 140 compliance with additional innovative features
    • Leverage academic and research partnerships to bolster credibility
    • Obtain necessary certifications and security clearances
    • Demonstrate technological superiority through live pilot programs
market-penetrationiot-solutionsmarket-researchertechnology-analystsales-teamtechnology-innovation-team
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Strategies and tactics for winning Major EPC Contracts and Registering with New Customers

  • ⛳️ Strategy 1: Conduct thorough market research

    • Identify key industry trends in the EPC sector
    • List potential customers and competitors
    • Analyse the current market demand for EPC projects
    • Research the specific needs and challenges of potential clients
    • Identify decision-makers within target organisations
    • Attend industry conferences and networking events
    • Subscribe to industry journals and publications
    • Leverage government and industry reports for insights
    • Use online tools to monitor market and competition
    • Create a market intelligence report for internal use

  • ⛳️ Strategy 2: Enhance proposal presentation

    • Develop a customised proposal template for each potential client
    • Highlight unique selling points and project execution strategies
    • Include case studies of successfully completed projects
    • Provide clear budget and timeline breakdowns
    • Incorporate client feedback into proposal iterations
    • Ensure all proposals comply with legal and regulatory standards
    • Use visuals and infographics to enhance readability
    • Involve senior leadership in the proposal review process
    • Offer competitive pricing and flexible terms
    • Schedule post-proposal follow-up meetings with clients

  • ⛳️ Strategy 3: Strengthen client relationships

    • Identify potential customers who require EPC services
    • Schedule introductory meetings with key stakeholders
    • Understand client needs and expectations thoroughly
    • Offer initial consultations and technical workshops
    • Develop personalised communication plans for each client
    • Provide regular updates on project progress and innovations
    • Offer value-added services beyond EPC project delivery
    • Establish a customer feedback loop to improve services
    • Recognise and celebrate project milestones with clients
    • Maintain post-project communication to encourage future opportunities
market-researchproposal-enhancementmarket-analystbusiness-developersales-teammarketing-team
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Strategies and tactics for crafting a Supplier and Contractor Engagement Strategy

  • ⛳️ Strategy 1: Develop a supplier onboarding and verification process

    • Gather a list of suppliers from NHC for onboarding purposes
    • Create a standardized onboarding checklist including compliance aspects
    • Verify supplier credentials against NHC's established requirements
    • Implement a system to routinely price check with suppliers
    • Conduct regular training sessions on platform usage for suppliers
    • Form a dedicated support team for supplier inquiries
    • Launch a pilot program with selected suppliers to test processes
    • Collect feedback post-pilot to enhance the onboarding experience
    • Monitor supplier performance against compliance standards
    • Regularly audit supplier practices to ensure quality compliance

  • ⛳️ Strategy 2: Expand contractor engagement and support

    • Initiate marketing campaigns targeted at contractors for platform awareness
    • Organise webinars or workshops highlighting platform benefits
    • Gather and act upon feedback from contractors during pilot phases
    • Monitor the status of orders to assess contractor satisfaction
    • Increase outreach to onboard more contractors across different sectors
    • Build partnerships with contractor associations to boost adoption
    • Introduce AI solutions for contractors regarding material selection
    • Maintain open communication channels with contractors
    • Identify contractor needs and tailor solutions accordingly
    • Rapidly address challenges faced by contractors on the platform

  • ⛳️ Strategy 3: Implement long-term supplier and contractor collaborations

    • Strategically onboard additional suppliers from diverse regions
    • Develop partnerships with relevant industry organizations
    • Provide suppliers with regular training on new platform features
    • Conduct periodic compliance reviews to maintain standards
    • Execute marketing efforts to expand the contractor user base
    • Establish collaborations with key contractor associations
    • Develop platform features that enhance user experience
    • Implement user feedback-driven improvements on the platform
    • Ensure ongoing support and relationship management with suppliers
    • Promote a culture of continuous improvement across all operations
onboardingcompliancesupplier-managercontractor-liaisoncompliance-teamengagement-team
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Strategies and tactics for enhancing Customer-Centric Approach at Dashen Bank

  • ⛳️ Strategy 1: Enhance personalisation through advanced analytics

    • Employ advanced data analytics to segment customers based on behaviours and preferences
    • Conduct regular customer surveys to gather data on changing needs and preferences
    • Develop tailored banking products and services for different customer segments
    • Integrate a CRM system to track and personalise every customer interaction
    • Leverage customer data to offer personalised marketing campaigns
    • Utilise AI-driven personalisation tools to recommend products and services
    • Create personalised customer journey maps to improve the customer experience
    • Implement a feedback loop to continually refine personalisation efforts
    • Collaborate with cross-functional teams to ensure alignment in personalisation strategies
    • Set and monitor KPIs to measure the effectiveness of personalisation efforts

  • ⛳️ Strategy 2: Improve transparency and communication across all channels

    • Develop standard templates for all customer communications to ensure consistency
    • Create an educational content library consisting of FAQs, tutorials, and guides
    • Ensure all communication channels provide clear information on products and fees
    • Regularly update customers on changes to products or fees through multiple channels
    • Establish a centralised CRM to enhance tracking of customer interactions
    • Train staff on clear and effective communication techniques
    • Provide transparent customer service guidelines across digital and branch channels
    • Implement a feedback mechanism for customers to rate communication clarity
    • Benchmark against industry best practices for clarity and transparency
    • Monitor customer satisfaction and confusion indexes to fine-tune communication strategies

  • ⛳️ Strategy 3: Streamline processes to boost efficiency and digital engagement

    • Map current customer journey processes to identify bottlenecks and inefficiencies
    • Implement lean methodologies to streamline workflows and reduce wait times
    • Invest in technology to automate key customer service functions
    • Enhance mobile and digital platforms to provide seamless service access
    • Develop a user-focused design for digital banking interfaces
    • Increase cloud infrastructure investment to support more scalable digital solutions
    • Implement real-time performance tracking tools to monitor service efficiency
    • Create cross-training programs to enhance staff efficiency in multiple roles
    • Use AI tools for proactive customer support and issue resolution
    • Benchmark digital engagement levels against competitors to identify areas for improvement
personalisationtransparencydata-analystcustomer-service-representativemarketing-teamit-team
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How to track your Marketing Enhancement strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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