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6 strategies and tactics for Competitive Analysis

What is Competitive Analysis strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Competitive Analysis strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Competitive Analysis strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Competitive Analysis strategy examples

You will find in the next section many different Competitive Analysis tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for collecting competitive insights for improving review quality

  • ⛳️ Strategy 1: Conduct a competitive analysis

    • Identify key competitors with high-quality reviews
    • Select a sample of products for which reviews will be analysed
    • Evaluate the quality and depth of competitor reviews for selected products
    • Identify patterns or standards in top-tier reviews on competitor sites
    • Analyse the format, language, and prompting questions used in competitor review forms
    • Assess the engagement metrics associated with competitor reviews
    • Research whether competitors incentivise high-quality reviews directly or indirectly
    • Identify whether competitors use any technology tools for review moderation
    • Compile a list of recurring reviewers and analyse their reviewing patterns
    • Prepare a detailed report highlighting differences and recommendations

  • ⛳️ Strategy 2: Implement web scraping ethically for data collection

    • Familiarise the team with legal considerations around web scraping
    • Select appropriate tools for web scraping to gather review data
    • Identify specific data points to extract from competitor websites
    • Set up scraping operations for a pilot run on a small subset of data
    • Ensure continuous monitoring to respect site changes and blocks
    • Analyse scraped data for insights on review quality
    • Develop visualisation dashboards to interpret scraped data
    • Correlate insights from web scraping with internal review practices
    • Determine a schedule for regular refreshing of scraped data sets
    • Evaluate results to inform future enhancements to review submission process

  • ⛳️ Strategy 3: Engage with expert reviewers

    • Identify top-tier reviewers from competing sites
    • Reach out to experienced reviewers with incentives for collaboration
    • Conduct interviews to understand their review creation process
    • Send surveys to learn about their motivation to provide high-quality content
    • Analyse the practices of these reviewers for patterns
    • Develop guidelines based on expert reviewers’ input
    • Initiate a pilot program adopting identified best practices in review submissions
    • Offer training sessions to internal review moderation teams with findings
    • Set up feedback loops for constant learning and improvement
    • Track improvements using metrics like review quality scores post implementation
competitive-analysisweb-scrapingdata-analystreviewerbusiness-intelligencecontent-moderation
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Strategies and tactics for expanding into rural and semi-urban markets for Kerala Naturals

  • ⛳️ Strategy 1: Conduct thorough market research

    • Identify target rural and semi-urban areas by analysing demographic data
    • Conduct surveys to understand consumer preferences and awareness levels
    • Visit focus groups to gather qualitative insights on consumer habits
    • Analyse local competition and market share distribution
    • Assess distribution channels and logistics critical for these regions
    • Utilise secondary data from market research reports for rural South India
    • Examine economic conditions and purchasing power in targeted areas
    • Evaluate consumer trends for natural and eco-friendly products
    • Identify influencers and local leaders who can provide market insights
    • Compile findings to gauge demand potential and advise on product adjustments

  • ⛳️ Strategy 2: Tailor marketing strategies for local engagement

    • Create campaigns highlighting the benefits of ayurvedic products
    • Use local dialect and regional appeal in marketing materials
    • Engage local influencers and community leaders to enhance brand credibility
    • Organise product demonstrations and sampling events in local fairs
    • Collaborate with local media for coverage and advertisements
    • Develop educational content about product benefits and usage
    • Offer promotional discounts and loyalty programmes to first-time buyers
    • Leverage social media platforms popular in the targeted regions
    • Participate in local health camps and events to build brand presence
    • Monitor campaign performance and feedback to refine strategies

  • ⛳️ Strategy 3: Establish robust distribution networks

    • Identify and partner with local distributors familiar with rural markets
    • Set up a supply chain system ensuring easy access to products
    • Negotiate with retailers for prominent shelf space in local stores
    • Utilise existing local distribution channels for quicker penetration
    • Implement an efficient ordering system with flexible payment terms
    • Train sales staff on products and customer service tailored to rural areas
    • Establish inventory hubs in strategic locations for quick replenishment
    • Evaluate partnerships with e-commerce platforms catering to rural areas
    • Explore direct selling or franchise models to widen reach
    • Continuously assess distribution strategy based on feedback and sales data
rural-expansionayurveda-marketingmarket-researchersales-strategistmarketing-teamdistribution-team
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Strategies and tactics for conducting competitive intelligence to improve review quality

  • ⛳️ Strategy 1: Analyse competitors' review platforms

    • Identify top competitors known for high-quality reviews
    • Research their review submission processes and guidelines
    • Evaluate the moderation and approval process for submitted reviews
    • Examine how competitors handle review authenticity and credibility
    • Investigate incentive structures and reward mechanisms they use
    • Analyse user feedback and satisfaction related to the review process
    • Identify technological tools and algorithms employed by competitors
    • Benchmark competitors' engagement metrics against ours
    • Study their user communication strategies and feedback loops
    • Assess competitors' handling of negative or fraudulent reviews

  • ⛳️ Strategy 2: Revamp our review incentive structure

    • Redefine criteria for high-quality reviews to merit rewards
    • Implement tiered reward system based on review quality levels
    • Introduce periodic bonus incentives for consistent quality submissions
    • Set up a review quality scorecard for users to track performance
    • Offer training sessions or guidelines on writing high-quality reviews
    • Conduct feedback surveys about the incentive system and its fairness
    • Use qualitative metrics to evaluate and reward useful reviews
    • Test different incentive models and measure their impact on quality
    • Create a community spotlight feature for top reviewers
    • Monitor and adjust incentives based on changing review trends

  • ⛳️ Strategy 3: Enhance review content quality

    • Develop clear guidelines for users on submitting high-quality reviews
    • Introduce an editor or AI tool to assist in improving review drafts
    • Implement a peer review system where reviews are assessed by fellow users
    • Provide constructive feedback on reviews to encourage improvement
    • Curate a best practices library for users to learn from top reviews
    • Set up an automated system to flag low-quality submissions for revision
    • Encourage multimedia content to support and enrich reviews
    • Host workshops or webinars on effective review writing
    • Promote a points or badge system for achieving quality milestones
    • Regularly audit content quality and adapt strategies accordingly
competitive-intelligencereview-qualitycompetitive-analystcontent-strategistmarket-researchcontent-development
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Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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Strategies and tactics for utilising Football Metaphors to Manage an Investment Portfolio

  • ⛳️ Strategy 1: Balance offensive and defensive plays

    • Identify high-growth stocks like selecting star forwards
    • Include dividend-paying stocks as defenders for stability
    • Diversify investments across sectors like a varied team line-up
    • Mix tech and healthcare stocks to spread risk
    • Research management teams to find strong leaders as team captains
    • Implement a rotational investment strategy similar to player rotations
    • Regularly review portfolio performance with team huddle simulations
    • Apply the Executive-Investment Coach (EIC) top-down approach
    • Conduct macroeconomic analysis like assessing the playing field
    • Stay informed on global economic trends like watching global soccer tournaments

  • ⛳️ Strategy 2: Choose strong economies and companies

    • Select portfolios spread across promising economies like US and India
    • Identify stocks based on their economic growth potential
    • Focus on companies with growing capital per worker
    • Measure steady capital-output ratios over time
    • Evaluate ROE figures, prioritising those above 30%
    • Choose companies based on PE and PB ratios fitting desired criteria
    • Consider monetary policy impacts on sectors like banking and finance
    • Incorporate valuation factors across multiple categories
    • Assess investor sentiment for market timing
    • Monitor geopolitics to exploit industry-specific opportunities

  • ⛳️ Strategy 3: Engage in team-based decision-making

    • Conduct daily team meetings to discuss and deliberate over options
    • Utilise a structured ideation phase for stock selection input
    • Allocate roles within the team for sector-based research
    • Select top competitors of the chosen stocks for analysis
    • Analyse financial statements and ratios for decision making
    • Use technical chart trends for short-term investment forecasts
    • Utilise a custom screener for long-term investment options
    • Discuss and resolve conflicting opinions during team meetings
    • Simulate portfolio testing through various economic scenarios
    • Define a clear process from industry selection to stock segregation
investment-diversificationfootball-metaphorsinvestorfinancial-analystinvestment-management-teameconomic-analysis-team
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Strategies and tactics for enhancing Customer-Centric Approach at Dashen Bank

  • ⛳️ Strategy 1: Enhance personalisation through advanced analytics

    • Employ advanced data analytics to segment customers based on behaviours and preferences
    • Conduct regular customer surveys to gather data on changing needs and preferences
    • Develop tailored banking products and services for different customer segments
    • Integrate a CRM system to track and personalise every customer interaction
    • Leverage customer data to offer personalised marketing campaigns
    • Utilise AI-driven personalisation tools to recommend products and services
    • Create personalised customer journey maps to improve the customer experience
    • Implement a feedback loop to continually refine personalisation efforts
    • Collaborate with cross-functional teams to ensure alignment in personalisation strategies
    • Set and monitor KPIs to measure the effectiveness of personalisation efforts

  • ⛳️ Strategy 2: Improve transparency and communication across all channels

    • Develop standard templates for all customer communications to ensure consistency
    • Create an educational content library consisting of FAQs, tutorials, and guides
    • Ensure all communication channels provide clear information on products and fees
    • Regularly update customers on changes to products or fees through multiple channels
    • Establish a centralised CRM to enhance tracking of customer interactions
    • Train staff on clear and effective communication techniques
    • Provide transparent customer service guidelines across digital and branch channels
    • Implement a feedback mechanism for customers to rate communication clarity
    • Benchmark against industry best practices for clarity and transparency
    • Monitor customer satisfaction and confusion indexes to fine-tune communication strategies

  • ⛳️ Strategy 3: Streamline processes to boost efficiency and digital engagement

    • Map current customer journey processes to identify bottlenecks and inefficiencies
    • Implement lean methodologies to streamline workflows and reduce wait times
    • Invest in technology to automate key customer service functions
    • Enhance mobile and digital platforms to provide seamless service access
    • Develop a user-focused design for digital banking interfaces
    • Increase cloud infrastructure investment to support more scalable digital solutions
    • Implement real-time performance tracking tools to monitor service efficiency
    • Create cross-training programs to enhance staff efficiency in multiple roles
    • Use AI tools for proactive customer support and issue resolution
    • Benchmark digital engagement levels against competitors to identify areas for improvement
personalisationtransparencydata-analystcustomer-service-representativemarketing-teamit-team
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How to track your Competitive Analysis strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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