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10 strategies and tactics for Digital Sales

What is Digital Sales strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Finding the right Digital Sales strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Digital Sales strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Digital Sales strategy examples

We've added many examples of Digital Sales tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for driving Sales Through Integrated Marketing

  • ⛳️ Strategy 1: Enhance visibility with traditional marketing

    • Install 10+ banners in high-traffic MIDC zones and nearby towns
    • Highlight USPs such as affordable pricing and strategic location on hoardings
    • Organise regular on-site activities showcasing the plots and amenities
    • Offer guided tours for potential buyers to boost engagement
    • Schedule exclusive meetups with MIDC industry owners to pitch commercial plots
    • Publish advertisements in local newspapers targeting regional investors
    • Place adverts in magazines that are popular among the target audience
    • Partner with local businesses for cross-promotional activities
    • Distribute brochures in nearby residential areas and industries
    • Run weekly pop-up stalls at local marketplaces to engage with citizens

  • ⛳️ Strategy 2: Scale reach through digital marketing

    • Launch Google Search Ads targeting keywords like 'NA plots in Kurkumbh'
    • Implement Display Ads to retarget users interested in real estate
    • Develop Meta Ads with a focus on investors aged 30-50 in Pune
    • Utilise ad formats such as carousel ads and testimonial videos on social media
    • Promote site walkthroughs and client testimonials on YouTube
    • Optimise Google My Business profile with updated photos and reviews
    • Enhance local SEO to rank higher in searches like 'Plots in Kurkumbh MIDC'
    • Schedule regular updates on all digital platforms for consistent engagement
    • Track and analyse metrics for ad performance improvements
    • Develop retargeting strategies based on user interactions

  • ⛳️ Strategy 3: Build trust through content marketing

    • Publish blog articles on topics like 'Top Investment Opportunities Near Pune'
    • Create and share social media stories of site updates and testimonials
    • Design an email campaign with newsletters highlighting exclusive offers
    • Produce engaging videos such as drone shots of the site
    • Explain the benefits of different plot types through video content
    • Release video success stories of past customer experiences
    • Share client testimonials on all major social media platforms
    • Develop a seasonal content calendar for regular posting
    • Collaborate with local influencers for greater content reach
    • Use analytics to inform content strategy adjustments
integrated-marketingdrive-salesmarketing-managerdigital-strategistsales-teamcontent-development-team
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Strategies and tactics for recovering Sales

  • ⛳️ Strategy 1: Identify and target your key customer segments

    • Conduct market research to identify key customer segments
    • Analyse current sales data to find top-performing customer groups
    • Create detailed customer personas for these segments
    • Develop targeted marketing messages tailored to these segments
    • Allocate marketing budget towards these key segments
    • Organise focus groups or interviews to gather feedback from these segments
    • Refine products or services based on customer feedback
    • Engage with these segments on their preferred social media platforms
    • Offer exclusive deals or discounts to these customer groups
    • Monitor performance and adjust strategy accordingly based on sales data

  • ⛳️ Strategy 2: Enhance online presence and digital marketing efforts

    • Revamp the website for better user experience and conversion optimisation
    • Optimise website for search engines with updated SEO practices
    • Increase online advertising spend on platforms that reach your audience
    • Develop engaging content that addresses customer needs and interests
    • Implement retargeting campaigns to reach previous website visitors
    • Leverage email marketing with personalised and automated campaigns
    • Use social media analytics to target ads effectively
    • Host virtual events or webinars to showcase products
    • Collaborate with influencers or bloggers to boost brand visibility
    • Track digital marketing KPIs to refine and improve strategies

  • ⛳️ Strategy 3: Improve product offerings and customer experience

    • Conduct a competitor analysis to benchmark product features
    • Solicit feedback from recent customers on product and service improvements
    • Enhance after-sales support with quick response systems
    • Implement loyalty programs to reward repeat customers
    • Offer bundled products or services at a discounted rate
    • Train sales staff on delivering exceptional customer service
    • Introduce new product versions or services to meet market demands
    • Simplify the purchase process to increase conversion rates
    • Ensure stock availability and timely delivery to avoid customer dissatisfaction
    • Measure customer satisfaction regularly and act on insights
customer-engagementdigital-marketingmarketing-managersales-analystproduct-development-teamdigital-marketing-team
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Strategies and tactics for generating sales through Google Ads

  • ⛳️ Strategy 1: Create targeted ad campaigns

    • Conduct market research to identify target audience demographics
    • Segment the target audience based on interests and behaviours
    • Research relevant keywords for the products or services
    • Design compelling ad copy that addresses customer pain points
    • Utilise high-quality images or multimedia in ads
    • Implement ad extensions to provide additional information
    • Set specific geographic locations for ad targeting
    • Allocate budget with a focus on high-performing segments
    • Schedule ads to run at peak times for the target audience
    • Monitor ad performance and adjust targeting as needed

  • ⛳️ Strategy 2: Optimise landing pages

    • Design landing pages that match ad message and aesthetics
    • Ensure landing pages are mobile-friendly and responsive
    • Implement clear and compelling call-to-action buttons
    • Minimise page load time for better user experience
    • Use relevant keywords on the landing pages for SEO
    • Include customer testimonials or reviews for credibility
    • Provide detailed product information and benefits
    • Use analytics tools to track user behaviour on landing pages
    • Conduct A/B testing to identify the best performing elements
    • Regularly update landing pages based on user feedback

  • ⛳️ Strategy 3: Utilise ad analytics and reporting

    • Set up conversion tracking to measure ad success
    • Regularly analyse click-through rates and conversion data
    • Identify high and low performing ads based on metrics
    • Adjust bid strategies based on performance insights
    • Use demographic reports to refine audience targeting
    • Implement remarketing campaigns for users who didn't convert
    • Monitor quality score and make necessary improvements
    • Test different ad formats such as text, display, and video
    • Set up automated rules for bid adjustments and budget control
    • Schedule monthly reviews to update strategies with new data
google-adssales-boostdigital-marketerppc-specialistmarketing-teamsales-team
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Strategies and tactics for increasing Sales for Used Vehicles

  • ⛳️ Strategy 1: Enhance Digital Marketing Efforts

    • Conduct a website audit to ensure an optimal user experience
    • Utilise search engine optimisation for higher search rankings
    • Leverage social media platforms with targeted advertisements to reach potential buyers
    • Create engaging content about available vehicles to attract interest
    • Implement an email marketing campaign to reach previous customers and potential leads
    • Use online reviews to build credibility and trust among potential buyers
    • Utilise Google Ads targeting keywords related to used vehicles
    • Engage with automotive forums and social media groups to expand reach
    • Analyse digital marketing metrics weekly to adjust strategies accordingly
    • Implement retargeting campaigns to re-engage with previous website visitors

  • ⛳️ Strategy 2: Improve Customer Experience

    • Train sales staff on customer service best practices
    • Offer flexible financing options to appeal to more customers
    • Provide detailed and transparent vehicle history reports
    • Offer free test drives to potential buyers
    • Facilitate an easy and smooth purchasing process with all necessary paperwork ready
    • Develop a customer follow-up system to gather feedback post-purchase
    • Implement a referral program to incentivise previous customers to bring new buyers
    • Ensure a clean and welcoming showroom environment
    • Provide virtual tour options for customers unable to visit in person
    • Regularly assess customer satisfaction and make improvements as needed

  • ⛳️ Strategy 3: Expand Inventory and Network

    • Establish partnerships with local auto repair shops for potential leads
    • Identify and attend local auto auctions for acquiring new inventory
    • Diversify vehicle inventory to cater to different customer preferences
    • Build relationships with other dealerships for mutually beneficial deals
    • Collaborate with local businesses for cross-promotions
    • Identify high-demand vehicle trends and adjust inventory accordingly
    • Develop a trade-in programme to encourage more vehicle acquisitions
    • Explore online platforms for additional inventory purchase options
    • Regularly evaluate the performance of each vehicle in inventory
    • Assess and collaborate with third-party delivery services for wider reach
digital-marketingcustomer-experiencesales-managermarketing-specialistdigital-marketing-teamcustomer-service-team
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Strategies and tactics for driving more leads to become a top company

  • ⛳️ Strategy 1: Enhance online presence and brand visibility

    • Optimise the company website for search engines using relevant keywords
    • Create engaging content regularly on company blog and social media platforms
    • Utilise paid advertising campaigns on Google and social media for targeted reach
    • Implement SEO strategies to improve organic search ranking
    • Engage with followers through comments and direct messages to build relationships
    • Collaborate with industry influencers to extend reach and credibility
    • Utilise video content marketing to capture and hold audience attention
    • Ensure mobile responsiveness and fast loading speed for the website
    • Analyse competitor strategies and adopt best practices
    • Regularly update branding to ensure appeal and relevance

  • ⛳️ Strategy 2: Leverage partnerships and collaborations

    • Identify potential partners in related industries for collaboration
    • Establish mutually beneficial partnerships with complementary businesses
    • Organise joint webinars or virtual events to tap into new audiences
    • Create co-branded content to expand reach
    • Network actively in industry events and conferences to find partnership opportunities
    • Offer referral incentives to partners to encourage lead generation
    • Develop strategic alliances with industry associations for credibility
    • Host community events to build goodwill and nurture relationships
    • Exchange guest blog posts with partners to enhance content reach
    • Continuously evaluate effectiveness of partnerships and optimise strategies

  • ⛳️ Strategy 3: Implement data-driven lead nurturing and management

    • Set up a customer relationship management (CRM) system for tracking leads
    • Develop a scoring system to qualify and prioritise leads effectively
    • Create personalised email marketing campaigns tailored to lead segments
    • Utilise analytics to identify which sources generate the most leads
    • Implement automated lead nurturing workflows with relevant content
    • Regularly review and refine lead acquisition and conversion strategies
    • Conduct A/B testing on lead generation tactics to find what works best
    • Train sales team on effective lead follow-up and conversion techniques
    • Monitor lead journey and engagement for continuous improvement
    • Adjust strategies based on performance data and market trends
online-presencepartnershipsdigital-marketersales-strategistmarketing-teamsales-team
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Strategies and tactics for developing a Quarterly Marketing Strategy for a Plotted Development and Villa Company

  • ⛳️ Strategy 1: Enhance digital marketing efforts

    • Conduct a thorough audit of current digital marketing channels and performance
    • Develop a content calendar focusing on the unique aspects of plotted developments and villas
    • Invest in Search Engine Optimisation (SEO) to improve organic search visibility
    • Implement a targeted pay-per-click (PPC) campaign on Google Ads aimed at potential buyers
    • Leverage social media platforms to showcase properties, including Instagram and Facebook
    • Create virtual tours and video content to highlight property features
    • Use retargeting ads to reach potential buyers who have previously shown interest
    • Develop landing pages specific to each property type with clear calls to action
    • Analyse and optimise campaign performance regularly using analytics tools
    • Engage with followers and respond promptly to inquiries on digital platforms

  • ⛳️ Strategy 2: Cultivate strategic partnerships

    • Identify relevant influencers and real estate bloggers to promote properties
    • Establish partnerships with local businesses to cross-promote offerings
    • Collaborate with real estate agents and brokers to expand the sales network
    • Offer incentives for referrals and partnerships that drive sales
    • Host joint promotional events with partners to attract potential buyers
    • Develop co-branded marketing materials with strategic partners
    • Participate in webinars and online forums to increase brand visibility
    • Nurture relationships with financial institutions to simplify buyer financing
    • Engage with architectural firms to highlight design aspects of villas
    • Leverage partner platforms for additional advertising opportunities

  • ⛳️ Strategy 3: Improve customer engagement and relationship management

    • Develop a customer relationship management (CRM) system to track interactions
    • Send regular newsletters with updates on new developments and offerings
    • Personalise communications to tailor to individual buyer’s interests and needs
    • Host open house events to provide personal tours of properties
    • Create personalised follow-up procedures for potential leads and inquiries
    • Engage in community events to enhance brand visibility and trust
    • Gather feedback from current customers to improve services and products
    • Implement loyalty programmes for repeat buyers and referrals
    • Offer exclusive previews to loyal customers and early responders
    • Utilise survey tools to understand customer preferences and trends
digital-marketingstrategic-partnershipsmarketing-strategistcustomer-relationship-managersales-teamdigital-marketing-team
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Strategies and tactics for improving productivity in real estate sales, marketing, and CRM

  • ⛳️ Strategy 1: Leverage data analytics

    • Implement a robust CRM system with analytics capability
    • Segment customer data to identify high-value prospects
    • Utilise predictive analytics to anticipate customer needs
    • Track sales performance metrics regularly
    • Develop dashboards for real-time sales data visualisation
    • Train staff on data-driven decision-making
    • Use heatmaps to analyse property interest online
    • A/B test marketing campaigns for efficacy
    • Set KPIs based on data insights
    • Invest in data security to protect customer information

  • ⛳️ Strategy 2: Enhance digital marketing efforts

    • Develop a comprehensive digital marketing plan
    • Utilise SEO to increase property website visibility
    • Use pay-per-click advertising to target specific audiences
    • Implement social media campaigns focusing on property features
    • Engage with potential buyers through virtual tours
    • Produce high-quality content marketing materials such as blogs and videos
    • Utilise email marketing to engage with past and potential clients
    • Monitor social media analytics for campaign feedback
    • Collaborate with influencers in the real estate market
    • Invest in mobile-friendly website designs

  • ⛳️ Strategy 3: Strengthen customer relationships

    • Create a loyalty programme for repeat buyers
    • Automate follow-up communications with clients
    • Organise community events for client networking
    • Request feedback regularly and adapt services accordingly
    • Offer personalised property recommendations based on client preferences
    • Respond promptly to customer inquiries
    • Create an online portal for easy access to property documents
    • Publish success stories and client testimonials
    • Train staff in customer service excellence
    • Implement a referral programme to incentivise recommendations
data-analyticsdigital-marketingchief-revenue-officerdata-analystsales-teammarketing-team
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Strategies and tactics for marketing a new product

  • ⛳️ Strategy 1: Leverage digital marketing channels

    • Create a dedicated product landing page on your website
    • Develop engaging content for social media platforms
    • Launch a targeted email marketing campaign to existing customers
    • Run paid advertisements on Google and social media
    • Collaborate with influencers to promote the product
    • Utilise search engine optimisation (SEO) to increase organic traffic
    • Offer exclusive discounts to early adopters through digital channels
    • Host webinars or live demos to showcase the product features
    • Encourage user-generated content and reviews
    • Track key performance metrics and adjust tactics accordingly

  • ⛳️ Strategy 2: Engage with industry communities

    • Participate in relevant forums and online communities
    • Present at industry conferences and trade shows
    • Sponsor or host local events to build brand awareness
    • Write guest blog posts on authoritative industry websites
    • Collaborate with industry leaders for joint marketing efforts
    • Offer free trials or samples to industry insiders
    • Organise focus groups to gather feedback and refine the product
    • Create informative whitepapers or ebooks and share them
    • Network at industry meetups and build relationships
    • Identify and join relevant industry associations

  • ⛳️ Strategy 3: Utilise traditional marketing channels

    • Develop eye-catching print advertisements for relevant publications
    • Distribute flyers or brochures in high-traffic areas
    • Send out direct mail to potential customers in your target area
    • Partner with local businesses for co-branded promotions
    • Organise a product launch event with media coverage
    • Run radio or television advertisements in your target market
    • Create a compelling press kit and pitch to media outlets
    • Engage in guerrilla marketing tactics to create buzz
    • Offer in-store demonstrations or promotions if applicable
    • Follow up with customers through outbound telemarketing
digital-marketingindustry-engagementdigital-marketerindustry-specialistmarketing-teamsales-team
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Strategies and tactics for increasing online insurance sales

  • ⛳️ Strategy 1: Leverage content marketing

    • Create a blog series addressing common insurance questions
    • Develop an FAQ video series targeting potential customer concerns
    • Write case studies about real-life scenarios with your insurance solutions
    • Develop a newsletter with tips and valuable insights on insurance
    • Optimise all content for SEO with relevant keywords
    • Promote content through social media channels
    • Engage with followers by responding to comments and questions on social media
    • Collaborate with other financial bloggers for guest posts
    • Create infographics summarising industry data and trends
    • Utilise gated content to capture leads, like ebooks or whitepapers

  • ⛳️ Strategy 2: Optimising digital advertising

    • Implement targeted Google Ads campaigns with tailored messaging
    • Utilise Facebook Ads Manager to reach specific demographics
    • A/B test different ad creatives to identify high-performing versions
    • Set up conversion tracking to measure ad campaign effectiveness
    • Adjust bidding strategies based on performance metrics
    • Use retargeting ads to win back hesitant leads
    • Employ geographical targeting for areas with high demand
    • Review and adapt ad copy based on market trends and customer feedback
    • Explore partnerships for promotional ads on relevant websites
    • Allocate budget based on performance, divesting from low ROI campaigns

  • ⛳️ Strategy 3: Enhance social media presence

    • Develop a content calendar for consistent posting
    • Utilise Instagram and Facebook Stories for real-time engagement
    • Host live Q&A sessions about insurance on platforms like Facebook or Instagram
    • Share customer testimonials and success stories
    • Run social media contests or giveaways to increase engagement
    • Collaborate with influencers in the financial space
    • Join relevant groups or forums to engage in discussions
    • Track social media analytics to optimise for engagement
    • Create shareable content like memes or quotes with insurance-related themes
    • Utilise LinkedIn for professional networking and content sharing
insurance-marketingdigital-salescontent-creatorsocial-media-managermarketing-teamsocial-media-team
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Strategies and tactics for becoming a Dominant Hair Care Brand in Natural Solutions

  • ⛳️ Strategy 1: Launch targeted influencer campaigns

    • Identify key influencers in the hair care and wellness sectors that align with brand values
    • Collaborate with influencers to create authentic content showcasing product benefits
    • Utilise influencer channels to run product trials and reviews
    • Establish a referral programme incentivising influencers’ followers to try products
    • Organise exclusive events to connect influencers with brand representatives
    • Track and analyse engagement data to measure campaign effectiveness
    • Engage influencers in the storytelling of your brand creation for the Nigerian environment
    • Leverage influencer partnerships for giveaways and contests
    • Encourage influencer-led tutorials and demos on product use
    • Adapt campaigns based on feedback to ensure relevance and impact

  • ⛳️ Strategy 2: Expand national retail and salon distribution

    • Identify and approach top retail partners to increase shelf presence
    • Develop attractive merchant deals to incentivise retailers
    • Collaborate with salons to become exclusive product providers
    • Create salon partnership packages including training and promotional materials
    • Monitor market trends to optimise product visibility across retail chains
    • Launch a nationwide marketing campaign emphasising retail availability
    • Utilise trade shows and exhibitions to build industry connections
    • Train retail staff on product benefits to enhance customer interaction
    • Implement a regional roll-out plan across different states
    • Gather customer feedback from retail partners to refine distribution strategy

  • ⛳️ Strategy 3: Build and optimise a profitable e-commerce business

    • Develop an engaging and user-friendly e-commerce platform
    • Utilise targeted digital advertising to drive traffic to the website
    • Implement a customer loyalty programme specifically for online purchasers
    • Optimise website SEO to increase search visibility
    • Use email marketing to convert visitors into customers
    • Introduce limited-time offers to increase urgency and conversions
    • Incorporate customer testimonials and reviews on the product pages
    • Enable seamless mobile shopping experience
    • Analyse web data to refine and optimise the online sales funnel
    • Leverage social media to drive awareness and redirect to e-commerce site
influencer-marketinge-commercedigital-marketersales-managermarketing-teamdistribution-team
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How to track your Digital Sales strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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