The strategy for a plotted development and villa company aims to enhance market presence and boost sales in the next quarter. Emphasizing digital marketing is key; efforts include a thorough audit of current channels, SEO investments, and a PPC campaign to attract potential buyers through Google Ads. Utilizing social media platforms like Instagram and Facebook for showcasing properties is crucial, along with creating virtual tours and video content to highlight features.
Cultivating strategic partnerships with influencers, local businesses, real estate agents, and financial institutions broadens the sales network and simplifies financing for buyers. Co-branded materials and joint promotional events enhance collaboration effectiveness.
Improving customer engagement involves integrating a CRM system to monitor interactions and personalizing communications to meet buyer needs. By hosting open house events and engaging in community activities, brand visibility and trust are strengthened. Feedback collection and loyalty programs are essential for continuous improvement and encouraging repeat business.
The strategies
⛳️ Strategy 1: Enhance digital marketing efforts
- Conduct a thorough audit of current digital marketing channels and performance
- Develop a content calendar focusing on the unique aspects of plotted developments and villas
- Invest in Search Engine Optimisation (SEO) to improve organic search visibility
- Implement a targeted pay-per-click (PPC) campaign on Google Ads aimed at potential buyers
- Leverage social media platforms to showcase properties, including Instagram and Facebook
- Create virtual tours and video content to highlight property features
- Use retargeting ads to reach potential buyers who have previously shown interest
- Develop landing pages specific to each property type with clear calls to action
- Analyse and optimise campaign performance regularly using analytics tools
- Engage with followers and respond promptly to inquiries on digital platforms
⛳️ Strategy 2: Cultivate strategic partnerships
- Identify relevant influencers and real estate bloggers to promote properties
- Establish partnerships with local businesses to cross-promote offerings
- Collaborate with real estate agents and brokers to expand the sales network
- Offer incentives for referrals and partnerships that drive sales
- Host joint promotional events with partners to attract potential buyers
- Develop co-branded marketing materials with strategic partners
- Participate in webinars and online forums to increase brand visibility
- Nurture relationships with financial institutions to simplify buyer financing
- Engage with architectural firms to highlight design aspects of villas
- Leverage partner platforms for additional advertising opportunities
⛳️ Strategy 3: Improve customer engagement and relationship management
- Develop a customer relationship management (CRM) system to track interactions
- Send regular newsletters with updates on new developments and offerings
- Personalise communications to tailor to individual buyer’s interests and needs
- Host open house events to provide personal tours of properties
- Create personalised follow-up procedures for potential leads and inquiries
- Engage in community events to enhance brand visibility and trust
- Gather feedback from current customers to improve services and products
- Implement loyalty programmes for repeat buyers and referrals
- Offer exclusive previews to loyal customers and early responders
- Utilise survey tools to understand customer preferences and trends
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
