The strategy to increase online insurance sales focuses on three main areas: content marketing, digital advertising, and social media presence, all aimed at boosting sales over a six-month period. In content marketing, the plan includes creating a blog series, FAQ video series, and case studies to build authority and foster customer trust. These efforts are complemented by optimizing for SEO and promoting through social media platforms, engaging with followers, and collaborating with bloggers for broader reach.
In digital advertising, the approach involves implementing targeted Google and Facebook Ads, using A/B testing to find effective ad creatives, and employing conversion tracking to measure campaign success. Geographical targeting and retargeting ads help capture potential leads and improve cost efficiency by focusing resources on high-performance areas. In enhancing social media presence, maintaining a consistent posting schedule is crucial. Using real-time engagement tools like Instagram Stories and hosting live Q&A sessions further customer interaction. Influencer collaborations and sharing testimonials build credibility, while contests and giveaways boost engagement and reach.
The strategies
⛳️ Strategy 1: Leverage content marketing
- Create a blog series addressing common insurance questions
- Develop an FAQ video series targeting potential customer concerns
- Write case studies about real-life scenarios with your insurance solutions
- Develop a newsletter with tips and valuable insights on insurance
- Optimise all content for SEO with relevant keywords
- Promote content through social media channels
- Engage with followers by responding to comments and questions on social media
- Collaborate with other financial bloggers for guest posts
- Create infographics summarising industry data and trends
- Utilise gated content to capture leads, like ebooks or whitepapers
⛳️ Strategy 2: Optimising digital advertising
- Implement targeted Google Ads campaigns with tailored messaging
- Utilise Facebook Ads Manager to reach specific demographics
- A/B test different ad creatives to identify high-performing versions
- Set up conversion tracking to measure ad campaign effectiveness
- Adjust bidding strategies based on performance metrics
- Use retargeting ads to win back hesitant leads
- Employ geographical targeting for areas with high demand
- Review and adapt ad copy based on market trends and customer feedback
- Explore partnerships for promotional ads on relevant websites
- Allocate budget based on performance, divesting from low ROI campaigns
⛳️ Strategy 3: Enhance social media presence
- Develop a content calendar for consistent posting
- Utilise Instagram and Facebook Stories for real-time engagement
- Host live Q&A sessions about insurance on platforms like Facebook or Instagram
- Share customer testimonials and success stories
- Run social media contests or giveaways to increase engagement
- Collaborate with influencers in the financial space
- Join relevant groups or forums to engage in discussions
- Track social media analytics to optimise for engagement
- Create shareable content like memes or quotes with insurance-related themes
- Utilise LinkedIn for professional networking and content sharing
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
