The strategy focuses on establishing a presence in the IT services market in Bangladesh by enhancing digital visibility and fostering local engagement. The first approach leverages digital marketing, emphasizing creating user-friendly websites, improving search engine visibility through SEO, and utilizing social media platforms. For example, by launching targeted online advertising campaigns with Google Ads, the company can reach a wider audience interested in IT services.
The second approach involves local networking, such as attending industry events or forming partnerships with educational institutions. Engaging with local media through press releases and interviews can create a robust local presence. Furthermore, hosting seminars and workshops can demonstrate expertise and attract clients.
Lastly, building a strong brand identity ensures consistent messaging and reliable service delivery. Creating a memorable brand logo, delivering high-quality customer service, and sharing success stories build the brand's credibility. For instance, distributing testimonials and case studies helps potential clients trust the company's offerings.
The strategies
⛳️ Strategy 1: Leverage digital marketing
- Create a user-friendly website with detailed service and exam information
- Implement SEO strategies to improve search engine visibility
- Utilise social media platforms to engage with potential customers and share updates
- Develop and distribute content marketing materials such as blog posts and case studies
- Launch targeted online advertising campaigns via Google Ads and social media
- Collect and analyse data from digital channels to refine marketing efforts
- Encourage satisfied customers to leave positive reviews online
- Host webinars and online sessions to demonstrate expertise in IT services
- Create a content calendar to ensure consistent online presence
- Collaborate with IT influencers and bloggers for content sharing
⛳️ Strategy 2: Engage in local networking
- Attend local business and IT industry events to network with potential customers
- Create partnerships with educational institutions to offer vendor IT exams
- Join local business communities and chambers of commerce
- Participate in IT trade shows and exhibitions to showcase services
- Host informational seminars and workshops in key local areas
- Offer special promotions for businesses in Bangladesh to attract initial clients
- Form alliances with other local businesses for mutual referrals
- Distribute flyers and brochures in tech hubs and business centres
- Engage with local media through press releases and interviews
- Build relationships with local government and industry regulators
⛳️ Strategy 3: Build a strong brand identity
- Develop a unique and memorable brand logo and tagline
- Deliver consistent messaging across all marketing channels
- Ensure high-quality, reliable, and customer-focused service delivery
- Collect testimonials and case studies to build credibility
- Regularly update clients on new IT services and exam offerings
- Offer consultative support and customise services to client needs
- Utilise branded promotional materials like stationery and merchandise
- Share customer success stories and IT solutions in newsletters
- Maintain a responsive and attentive customer service team
- Regularly solicit feedback and use it to enhance customer satisfaction
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
