Get Tability: OKRs that don't suck | Learn more →

10 strategies and tactics for Digital Content Development

What is Digital Content Development strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Finding the right Digital Content Development strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Digital Content Development strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Digital Content Development strategy examples

You will find in the next section many different Digital Content Development tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for enhancing Digital Marketing for Protons Software Development

  • ⛳️ Strategy 1: Increase brand visibility through content marketing

    • Conduct a content audit to identify gaps and opportunities
    • Create a content calendar with weekly blog posts on industry trends and insights
    • Develop and share whitepapers and eBooks on software development and digital marketing best practices
    • Leverage guest posting opportunities on industry-related websites and blogs
    • Utilise SEO tactics to optimise content for search engines
    • Distribute content through various channels including social media and industry forums
    • Engage with audiences by responding to comments and starting discussions on posts
    • Collaborate with influencers in the industry for content co-creation
    • Incorporate video content to complement written materials
    • Monitor and analyse content performance using analytics tools

  • ⛳️ Strategy 2: Generate quality leads through targeted advertising

    • Define target audience segments based on demographics and interests
    • Develop a series of targeted ads for social media platforms like LinkedIn and Facebook
    • Utilise Google Ads to capture users searching for software development and digital marketing services
    • Create landing pages tailored to ad campaigns with clear calls to action
    • Set up retargeting ads to re-engage users who previously interacted with the brand
    • Analyse ad performance regularly and make data-driven adjustments
    • Test different ad formats and creative to find the most effective options
    • Incorporate lead magnets such as free trials or consultations in ad campaigns
    • Use A/B testing on ads to refine strategies over time
    • Evaluate conversion rates and return on investment on lead generation activities

  • ⛳️ Strategy 3: Establish thought leadership in digital channels

    • Host webinars and online workshops on relevant industry topics
    • Create a thought leadership series highlighting company innovations and case studies
    • Participate in online panels and discussions within industry networks
    • Develop a podcast series to discuss trends and future of the digital marketing and software development industry
    • Publish articles and insights in respected industry publications
    • Set up a knowledge centre on the website with resources and learning materials
    • Engage in social media activities to share insights and knowledge frequently
    • Develop a Thought Leaders' corner on the blog dedicated to insights from the top management
    • Network with other industry leaders to form strategic partnerships
    • Measure the impact of thought leadership content through engagement metrics
visibilitylead-generationdigital-marketercontent-creatormarketing-teamcontent-team
Implement these strategies

Strategies and tactics for developing a Winning Proposal for Strategic Communications RFP

  • ⛳️ Strategy 1: Showcase Experience and Capability

    • Highlight the agency's track record in supporting high-profile public figures and governmental leaders with case studies
    • Demonstrate established media relations infrastructure with examples of past media engagements and secured top-tier coverage
    • Provide examples of integrated media strategies successfully executed, including narrative development and public storytelling
    • Include testimonials or references from past clients in similar sectors to validate expertise
    • Document the agency's capacity for real-time platform optimization and audience analysis accuracy
    • Outline previous successful crisis communication scenarios managed by the agency
    • Showcase capabilities in high-quality content creation with samples of speeches, op-eds, and multimedia storytelling
    • Detail experience in stakeholder engagement and media relations across local, regional, and international spectrums
    • Provide a portfolio of award-winning or nationally-recognized campaigns with measurable outcomes
    • Explain capacity for continuous advisory services with strategic foresight for enhancing the Chancellor’s executive presence

  • ⛳️ Strategy 2: Detail a Comprehensive Execution Plan

    • Develop a strategic communications plan with clear objectives, audience targeting, and timelines
    • Create an integrated messaging framework aligned with the Chancellor’s vision and values
    • Design a dynamic social media strategy with platform-specific tactics and engagement plans
    • Outline a tailored media relations strategy for local, regional, and global outlets
    • Prepare a crisis communications plan with protocols, key messages, and rapid response templates
    • Propose a solution for high-impact campaign development and execution highlighting innovation
    • Detail a method for conducting regular perception audits and stakeholder mapping
    • Produce a comprehensive plan for executive presence enhancement at key events
    • Include a digital and media benchmarking analysis against global best practices
    • Describe the process for periodic review meetings to align execution with changing priorities

  • ⛳️ Strategy 3: Deliver Insight-Driven Recommendations

    • Provide insights from benchmarking executive communications practices globally
    • Present a detailed GAP analysis with opportunities for narrative enhancement
    • Offer data-driven recommendations for content omnipresence across platforms
    • Suggest refinements in digital engagement tactics using performance monitoring tools
    • Propose innovative ideas for visual content to boost narrative impact
    • Recommend high-profile media placements and thought leadership contributions
    • Schedule regular updates and brainstorming sessions with the HCT’s team
    • Advise on audience segmentation backed by analytics for targeted communication
    • Plan strategic partnerships with influencers to extend digital reach
    • Prepare presentations on potential narrative-shaping campaigns for UAE's global positioning
strategic-communicationsproposal-developmentcommunications-strategistmedia-relations-specialistcontent-creation-teamcrisis-management-team
Implement these strategies

Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
Implement these strategies

Strategies and tactics for implementing content marketing

  • ⛳️ Strategy 1: Develop a content strategy

    • Conduct a content audit to see what is performing well
    • Define your target audience personas
    • Set clear content marketing goals
    • Create an editorial calendar
    • Determine the types of content to produce (blogs, videos, infographics, etc.)
    • Allocate resources for content creation (writers, designers, etc.)
    • Conduct keyword research to guide content topics
    • Establish guidelines for content quality and branding
    • Plan content distribution channels
    • Set up metrics for measuring content performance

  • ⛳️ Strategy 2: Create high-quality content

    • Create engaging blog posts with valuable information
    • Develop video content that resonates with your audience
    • Design infographics to visually represent data
    • Write compelling social media posts to drive engagement
    • Produce detailed guides and ebooks to provide in-depth knowledge
    • Invite industry experts to contribute guest posts
    • Regularly update and repurpose top-performing content
    • Use storytelling techniques to make content more relatable
    • Create content that encourages user-generated content
    • Work with influencers to produce co-branded content

  • ⛳️ Strategy 3: Distribute and promote content

    • Share content on social media platforms at optimal times
    • Use email marketing to distribute new content to subscribers
    • Invest in paid advertising to amplify content reach
    • Engage with online communities and forums to share relevant content
    • Collaborate with other brands for content sharing opportunities
    • Submit content to industry publications and websites
    • Encourage employees to share content on their social profiles
    • Optimise content for SEO to increase organic reach
    • Analyse content performance and adjust distribution strategy
    • Use tools like Google Analytics to track engagement and metrics
content-marketingbrand-awarenesscontent-creatormarketing-strategistcontent-developmentdigital-marketing
Implement these strategies

Strategies and tactics for improving SEO for a Digital Marketing Agency

  • ⛳️ Strategy 1: Optimise website content

    • Conduct thorough keyword research to identify relevant search terms
    • Incorporate target keywords naturally into website copy
    • Create high-quality, informative blogs addressing common client questions
    • Ensure all page titles and meta descriptions are optimised with keywords
    • Use header tags (H1, H2, H3) to structure content for better readability
    • Regularly update existing content to keep it fresh and relevant
    • Utilise image alt texts for all visual content on the site
    • Remove or update any duplicate or thin content
    • Create a sitemap and submit it to search engines
    • Link to authoritative external sites to boost credibility

  • ⛳️ Strategy 2: Enhance local SEO

    • Create and optimize a Google My Business listing
    • Gather and respond to customer reviews on Google
    • Ensure your business name, address, and phone number (NAP) are consistent across platforms
    • List the business in relevant local directories
    • Create localized content on the website and blog
    • Build backlinks from local businesses and websites
    • Utilise schema markup for local SEO
    • Participate in local community events or sponsorships
    • Leverage social media to connect and engage with the local audience
    • Increase presence in local online forums or groups

  • ⛳️ Strategy 3: Develop a link-building strategy

    • Research and identify high-authority websites relevant to your industry
    • Create and pitch guest blog posts to external sites
    • Develop shareable infographics to attract backlinks
    • Foster relationships with industry influencers for collaboration
    • Utilise PR opportunities to generate backlinks from news outlets
    • Conduct a competitor backlink analysis to uncover link opportunities
    • Set up a process for broken link building on relevant sites
    • Contribute expert opinions or quotes to industry articles
    • Create a resource page on your site to attract natural backlinks
    • Engage in online communities to share valuable insights and generate links
seolink-buildingseo-specialistcontent-creatordigital-marketing-teamcontent-development-team
Implement these strategies

Strategies and tactics for developing a Content and Ad Strategy for B2B SaaS

  • ⛳️ Strategy 1: Implement a diverse content plan

    • Create informative whitepapers focusing on business workflow automation benefits
    • Develop case studies showcasing successful automation deployment
    • Produce 'how-to' video tutorials demonstrating the product's ease of use
    • Launch a series of webinars with industry experts highlighting trends in automation
    • Write blog posts that address common workflow challenges faced by SMBs
    • Create infographics that visually communicate the time and cost savings
    • Leverage LinkedIn for sharing professional articles and video content
    • Utilise Facebook and Twitter for engaging snippets and updates
    • Build an email newsletter strategy for regular updates and insights
    • Encourage customer testimonials and reviews on your website

  • ⛳️ Strategy 2: Launch a targeted LinkedIn ad campaign

    • Identify target audience within small and medium-sized businesses
    • Craft ad copy that emphasizes the product's ability to simplify workflow
    • Utilise eye-catching visuals that represent workflow efficiency
    • Set a campaign budget with flexibility for scaling
    • Consider A/B testing different ad formats to determine effectiveness
    • Leverage LinkedIn's demographic targeting options to reach key decision-makers
    • Monitor campaign performance regularly to optimize results
    • Use clear calls-to-action directing prospects to reserve a demo
    • Retarget users who have previously engaged with the ad
    • Analyse feedback and adjust messaging for better alignment

  • ⛳️ Strategy 3: Create a Google Ads campaign for lead generation

    • Perform keyword research to identify search terms related to workflow automation
    • Write compelling ad copy designed to attract SMBs seeking efficiency
    • Set up ad groups for different keywords to target niche interests
    • Define a budget that allows for continued testing and iteration
    • Opt for specific geographic targeting settings for better reach
    • Implement conversion tracking to measure the success of lead generation
    • Utilise compelling landing pages linked from Google ads
    • Include strong call-to-action in headlines, urging visitors to sign up for free trials
    • Regularly review metrics to identify and eliminate underperforming ads
    • Consistently refine the choice of keywords based on analytics and trends
content-strategyad-campaigncontent-creatormarketing-strategistcontent-development-teamdigital-marketing-team
Implement these strategies

Strategies and tactics for generating leads

  • ⛳️ Strategy 1: Optimise digital marketing efforts

    • Conduct keyword research to identify top-performing search terms
    • Optimise website content for SEO to improve search engine rankings
    • Implement a pay-per-click advertising campaign with targeted keywords
    • Create engaging blog content to drive organic traffic
    • Utilise social media platforms to reach a broader audience
    • Design high-converting landing pages with clear calls-to-action
    • Implement A/B testing for digital ad campaigns to refine tactics
    • Establish a retargeting campaign to engage previous website visitors
    • Track digital marketing metrics to measure effectiveness
    • Refine digital marketing strategies based on performance data

  • ⛳️ Strategy 2: Leverage content marketing

    • Develop a content calendar with a schedule for regular publications
    • Produce high-quality lead magnets such as ebooks or whitepapers
    • Engage industry influencers for guest blogging opportunities
    • Host webinars and virtual events on relevant topics
    • Create informative infographics to simplify complex information
    • Write case studies showcasing successful client stories
    • Offer exclusive access to new content for email subscribers
    • Create video content relevant to audience interests
    • Promote content on relevant online forums and discussion boards
    • Monitor and respond to comments to engage with potential leads

  • ⛳️ Strategy 3: Enhance networking and partnerships

    • Attend relevant industry conferences and trade shows
    • Join local business associations and networking groups
    • Establish partnerships with complementary businesses for joint promotions
    • Reach out to past clients for referrals and testimonials
    • Collaborate with industry experts for co-branded content
    • Organise local meetups or workshops for potential customers
    • Leverage LinkedIn for professional networking and engagement
    • Offer exclusive deals for referrals from business partners
    • Create an ambassador programme to incentivise referrals
    • Regularly update business contacts on new offerings
digital-marketingnetworkingcontent-creatordigital-marketermarketing-teambusiness-development-team
Implement these strategies

Strategies and tactics for driving Sales Through Integrated Marketing

  • ⛳️ Strategy 1: Enhance visibility with traditional marketing

    • Install 10+ banners in high-traffic MIDC zones and nearby towns
    • Highlight USPs such as affordable pricing and strategic location on hoardings
    • Organise regular on-site activities showcasing the plots and amenities
    • Offer guided tours for potential buyers to boost engagement
    • Schedule exclusive meetups with MIDC industry owners to pitch commercial plots
    • Publish advertisements in local newspapers targeting regional investors
    • Place adverts in magazines that are popular among the target audience
    • Partner with local businesses for cross-promotional activities
    • Distribute brochures in nearby residential areas and industries
    • Run weekly pop-up stalls at local marketplaces to engage with citizens

  • ⛳️ Strategy 2: Scale reach through digital marketing

    • Launch Google Search Ads targeting keywords like 'NA plots in Kurkumbh'
    • Implement Display Ads to retarget users interested in real estate
    • Develop Meta Ads with a focus on investors aged 30-50 in Pune
    • Utilise ad formats such as carousel ads and testimonial videos on social media
    • Promote site walkthroughs and client testimonials on YouTube
    • Optimise Google My Business profile with updated photos and reviews
    • Enhance local SEO to rank higher in searches like 'Plots in Kurkumbh MIDC'
    • Schedule regular updates on all digital platforms for consistent engagement
    • Track and analyse metrics for ad performance improvements
    • Develop retargeting strategies based on user interactions

  • ⛳️ Strategy 3: Build trust through content marketing

    • Publish blog articles on topics like 'Top Investment Opportunities Near Pune'
    • Create and share social media stories of site updates and testimonials
    • Design an email campaign with newsletters highlighting exclusive offers
    • Produce engaging videos such as drone shots of the site
    • Explain the benefits of different plot types through video content
    • Release video success stories of past customer experiences
    • Share client testimonials on all major social media platforms
    • Develop a seasonal content calendar for regular posting
    • Collaborate with local influencers for greater content reach
    • Use analytics to inform content strategy adjustments
integrated-marketingdrive-salesmarketing-managerdigital-strategistsales-teamcontent-development-team
Implement these strategies

Strategies and tactics for improving financial education for disadvantaged communities

  • ⛳️ Strategy 1: Organise community financial workshops

    • Identify target communities and their specific financial education needs
    • Partner with local community centers and organisations
    • Schedule workshops at accessible times and locations
    • Recruit experienced financial educators and volunteers
    • Create easy-to-understand workshop materials and presentations
    • Promote workshops through flyers, social media, and word-of-mouth
    • Provide practical budgeting templates and tools for attendees
    • Incorporate interactive activities to engage participants
    • Offer follow-up support and check-ins for attendees
    • Collect feedback to improve future workshop offerings

  • ⛳️ Strategy 2: Develop an online educational resource hub

    • Conduct research to collate existing financial education resources
    • Design a user-friendly website or platform
    • Create step-by-step budgeting guides and tutorials
    • Develop short, informative videos on managing bills
    • Include downloadable templates for budgeting and bill tracking
    • Ensure content is easily accessible on mobile devices
    • Feature stories and tips from people who have successfully improved their finances
    • Regularly update content to remain relevant
    • Promote the resource hub through social media and partner networks
    • Set up a feedback channel to gather user suggestions

  • ⛳️ Strategy 3: Establish a peer mentorship programme

    • Identify and recruit individuals with strong financial skills as mentors
    • Create a process for pairing mentors with mentees
    • Provide mentorship training focused on empathy and communication
    • Set clear goals and outcomes for the mentorship relationships
    • Develop resources and activities for mentors to facilitate learning
    • Arrange regular meet-ups and networking events for mentors and mentees
    • Create a support system for mentors to discuss challenges
    • Encourage mentees to set personal financial goals
    • Offer incentives or recognition for active participation
    • Evaluate the programme's effectiveness and make adjustments as needed
financial-educationcommunity-supportfinancial-educatormentorcommunity-outreachdigital-content-development
Implement these strategies

Strategies and tactics for expanding Access to Mindfulness Meditation

  • ⛳️ Strategy 1: Develop a comprehensive online platform

    • Conduct market research to identify the target audience and their preferred learning methods
    • Collaborate with mindfulness experts to create high-quality, diverse meditation content
    • Develop an accessible and user-friendly website offering guided meditations, videos, and articles
    • Include multilingual options to cater to a global audience
    • Implement a mobile-friendly design for ease of access
    • Establish a calendar for live streaming meditation sessions and webinars
    • Integrate a feedback system for continuous improvement based on user suggestions
    • Provide downloadable content for offline access
    • Create a blog on the platform with expert insights and mindfulness tips
    • Regularly update content to keep the platform dynamic and engaging

  • ⛳️ Strategy 2: Build community partnerships and collaborations

    • Identify and reach out to community centres, schools, and hospitals willing to host free meditation workshops
    • Form partnerships with other nonprofit organisations that have aligned missions
    • Collaborate with local mindfulness instructors to volunteer in offering sessions
    • Leverage existing relationships to gain introductions to potential partners
    • Host joint events with partner organisations to expand reach
    • Provide training and resources to volunteers to maintain quality and consistency
    • Attend and present at local events to raise awareness of the organisation's mission
    • Gather testimonials from partnered organisations to build credibility
    • Create and distribute promotional materials to partners for wider dissemination
    • Evaluate partnerships regularly to ensure mutual benefits and efficacy

  • ⛳️ Strategy 3: Utilise digital marketing and social media

    • Create a digital marketing plan targeting key demographics
    • Develop engaging social media campaigns to promote mindfulness benefits and free resources
    • Utilise search engine optimisation (SEO) tactics to improve website visibility
    • Collaborate with influencers and content creators who align with mindfulness values
    • Run pay-per-click (PPC) advertising campaigns targeting mindful living keywords
    • Share success stories and testimonials on social media platforms
    • Host virtual mindfulness challenges and encourage sharing on social channels
    • Engage with followers by responding to comments and soliciting feedback
    • Encourage user-generated content to enhance community engagement
    • Analyse digital campaigns' performance monthly and adjust strategies accordingly
mindfulness-meditationonline-platformdigital-marketercommunity-coordinatorcontent-developmentpartnership-relations
Implement these strategies

How to track your Digital Content Development strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability