This strategy aims to bolster the SEO performance of a digital marketing agency by enhancing online visibility and search rankings. The plan comprises three key strategies. First, optimizing website content includes keyword research, naturally incorporating these terms, and creating blog content that addresses client inquiries. Updating and structuring content using header tags and optimizing meta descriptions ensure clarity and relevance, which search engines favor.
Second, enhancing local SEO focuses on elements such as a Google My Business listing and consistent business information across platforms. Building backlinks through local involvement and optimized localized content further strengthens local search visibility.
Lastly, developing a link-building strategy involves collaborating with high-authority websites and leveraging industry relationships. Guest blogging and creating shareable infographics can attract backlinks, while engaging in competitor analysis reveals additional link opportunities. Utilizing these tactics collectively can significantly improve search engine rankings and online credibility.
The strategies
⛳️ Strategy 1: Optimise website content
- Conduct thorough keyword research to identify relevant search terms
- Incorporate target keywords naturally into website copy
- Create high-quality, informative blogs addressing common client questions
- Ensure all page titles and meta descriptions are optimised with keywords
- Use header tags (H1, H2, H3) to structure content for better readability
- Regularly update existing content to keep it fresh and relevant
- Utilise image alt texts for all visual content on the site
- Remove or update any duplicate or thin content
- Create a sitemap and submit it to search engines
- Link to authoritative external sites to boost credibility
⛳️ Strategy 2: Enhance local SEO
- Create and optimize a Google My Business listing
- Gather and respond to customer reviews on Google
- Ensure your business name, address, and phone number (NAP) are consistent across platforms
- List the business in relevant local directories
- Create localized content on the website and blog
- Build backlinks from local businesses and websites
- Utilise schema markup for local SEO
- Participate in local community events or sponsorships
- Leverage social media to connect and engage with the local audience
- Increase presence in local online forums or groups
⛳️ Strategy 3: Develop a link-building strategy
- Research and identify high-authority websites relevant to your industry
- Create and pitch guest blog posts to external sites
- Develop shareable infographics to attract backlinks
- Foster relationships with industry influencers for collaboration
- Utilise PR opportunities to generate backlinks from news outlets
- Conduct a competitor backlink analysis to uncover link opportunities
- Set up a process for broken link building on relevant sites
- Contribute expert opinions or quotes to industry articles
- Create a resource page on your site to attract natural backlinks
- Engage in online communities to share valuable insights and generate links
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
