The strategy titled "Securing partnerships and grants" focuses on developing strategic alliances and securing financial support to promote business growth and sustainability. The approach entails creating a targeted outreach plan. This involves identifying and researching potential partners and grant providers, followed by initiating contact and maintaining consistent follow-ups. For example, attending industry events can provide networking opportunities for warm introductions.
Another aspect of the strategy is developing a compelling value proposition. This includes identifying the business's unique strengths, articulating a clear mission, and preparing customised proposals. Case studies and market research help underline the mutual benefits, making the partnership or grant application more appealing.
Lastly, enhancing online and social media presence is crucial. Auditing the business's current social media activities ensures alignment with partnership goals. Regular and engaging content can showcase achievements, thereby attracting potential partners and funders. Implementing SEO techniques and monitoring analytics also play a vital role in improving online outreach effectiveness.
The strategies
⛳️ Strategy 1: Create a targeted outreach plan
- Identify potential partners and grant providers within the industry
- Research the interests and objectives of potential partners and grant givers
- Develop a partnership and grant outreach calendar
- Create tailored outreach materials and proposals
- Establish initial contact with identified partners and grant bodies
- Schedule meetings or calls to explore potential synergies
- Follow up consistently on outreach attempts
- Attend relevant industry networking events and conferences
- Leverage existing contacts for warm introductions
- Review and adjust the outreach plan based on feedback and outcomes
⛳️ Strategy 2: Develop a compelling value proposition
- Analyse the unique strengths and offerings of your business
- Identify the mutual benefits of a potential partnership or grant
- Articulate a clear mission and vision statement aligning with potential partners
- Prepare case studies or success stories that highlight your impact
- Develop a visual presentation of your business's value proposition
- Highlight market research data that supports your value claim
- Craft customised proposals that align with partner or grant objectives
- Gather testimonials or endorsements from previous partners or clients
- Include detailed budget and resource allocation plans in proposals
- Continuously update and refine the value proposition based on feedback
⛳️ Strategy 3: Enhance online and social media presence
- Audit the current online and social media activity for alignment with partnership goals
- Create regular, engaging content showcasing your business's achievements
- Utilise social media platforms to connect with potential partners and funders
- Participate in online forums and groups related to your industry
- Develop a series of blog posts or articles addressing industry challenges
- Share partner and grant success stories on social media
- Implement a strategy to increase online engagement and reach
- Utilise SEO techniques to enhance visibility for key search terms
- Regularly update the business's website with partnership-related content
- Monitor analytics to refine online strategy and improve outreach effectiveness
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
