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10 strategies and tactics for Partnership Development

What is Partnership Development strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Finding the right Partnership Development strategy can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Partnership Development strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Partnership Development strategy examples

You will find in the next section many different Partnership Development tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for securing partnerships and grants

  • ⛳️ Strategy 1: Create a targeted outreach plan

    • Identify potential partners and grant providers within the industry
    • Research the interests and objectives of potential partners and grant givers
    • Develop a partnership and grant outreach calendar
    • Create tailored outreach materials and proposals
    • Establish initial contact with identified partners and grant bodies
    • Schedule meetings or calls to explore potential synergies
    • Follow up consistently on outreach attempts
    • Attend relevant industry networking events and conferences
    • Leverage existing contacts for warm introductions
    • Review and adjust the outreach plan based on feedback and outcomes

  • ⛳️ Strategy 2: Develop a compelling value proposition

    • Analyse the unique strengths and offerings of your business
    • Identify the mutual benefits of a potential partnership or grant
    • Articulate a clear mission and vision statement aligning with potential partners
    • Prepare case studies or success stories that highlight your impact
    • Develop a visual presentation of your business's value proposition
    • Highlight market research data that supports your value claim
    • Craft customised proposals that align with partner or grant objectives
    • Gather testimonials or endorsements from previous partners or clients
    • Include detailed budget and resource allocation plans in proposals
    • Continuously update and refine the value proposition based on feedback

  • ⛳️ Strategy 3: Enhance online and social media presence

    • Audit the current online and social media activity for alignment with partnership goals
    • Create regular, engaging content showcasing your business's achievements
    • Utilise social media platforms to connect with potential partners and funders
    • Participate in online forums and groups related to your industry
    • Develop a series of blog posts or articles addressing industry challenges
    • Share partner and grant success stories on social media
    • Implement a strategy to increase online engagement and reach
    • Utilise SEO techniques to enhance visibility for key search terms
    • Regularly update the business's website with partnership-related content
    • Monitor analytics to refine online strategy and improve outreach effectiveness
partnershipsgrantspartnership-managergrant-writerbusiness-developmentmarketing
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Strategies and tactics for enhancing business development for a school

  • ⛳️ Strategy 1: Increase enrolment

    • Develop a comprehensive marketing plan targeting prospective students and parents
    • Host open days and tours to showcase the school's facilities and programmes
    • Leverage social media channels to reach a wider audience
    • Engage with alumni to create referral programmes and testimonials
    • Offer early bird discounts or scholarships to attract new students
    • Attend local educational fairs and events to create visibility
    • Collaborate with educational influencers for reach and credibility
    • Create engaging video content that highlights the school's strengths
    • Utilise email marketing campaigns to communicate with prospective families
    • Develop partnerships with feeder schools to create a direct pipeline

  • ⛳️ Strategy 2: Enhance partnerships

    • Identify potential local and international partners that align with the school's vision
    • Organise regular meetings and networking events to foster relationships
    • Establish joint programmes or events to leverage partner resources
    • Develop memorandums of understanding with partners for clear expectations
    • Create a regular newsletter to keep partners informed of school activities
    • Offer partner recognition opportunities within school communications
    • Conduct annual evaluations to assess the effectiveness of partnerships
    • Engage partners in the curriculum development to provide real-world insights
    • Utilize partner testimonials in school marketing initiatives
    • Host partner appreciation events to solidify relationships

  • ⛳️ Strategy 3: Improve brand recognition

    • Redesign the school's website for improved user experience
    • Implement consistent branding across all communication materials
    • Engage in public relations activities to gain media coverage
    • Participate in community events to increase local presence
    • Develop a brand ambassador programme with enthusiastic parents and students
    • Create and distribute promotional materials that highlight the school's unique offerings
    • Regularly update the school's blog with content showcasing achievements
    • Utilise search engine optimisation (SEO) to increase online visibility
    • Engage in storytelling through social media to connect emotionally with the audience
    • Launch a rebranding campaign if necessary, to refresh and modernise the school's image
marketingpartnershipsmarketing-managerbusiness-development-officermarketing-teampartnership-development-team
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Strategies and tactics for implementing an Innovation Strategy for Google

  • ⛳️ Strategy 1: Enhance internal innovation capabilities

    • Expand the scope of the sprint master academy to include more cross-departmental training
    • Increase the number of community of practice groups to cover emerging technological areas
    • Enhance the CSI Lab training to incorporate latest innovation tools and methodologies
    • Facilitate regular knowledge sharing sessions between different innovation initiatives
    • Develop a resource hub for best practices and case studies within Google's innovation teams
    • Establish clear metrics to evaluate the impact and success of innovation training programs
    • Incentivise employees to participate in innovation-focused training and activities
    • Collaborate with external innovation experts to bring fresh perspectives into training modules
    • Create virtual reality simulations for more immersive innovation training experiences
    • Integrate employee feedback mechanisms to constantly improve innovation training programs

  • ⛳️ Strategy 2: Strengthen external partnerships and collaborations

    • Identify key industry leaders for potential strategic partnerships
    • Develop a streamlined process for evaluating and selecting external partners
    • Regularly review ongoing partnerships to ensure alignment with corporate goals
    • Host joint innovation workshops with partners to ideate on mutual challenges
    • Foster partnerships with research institutions for collaborative innovation projects
    • Create joint marketing campaigns showcasing success stories from partnerships
    • Develop shared innovation goals and KPIs with each partner for accountability
    • Organise networking events to introduce and connect different partners
    • Utilise digital platforms to facilitate collaboration across geographically dispersed teams
    • Conduct post-project retrospectives with partners to identify lessons learned

  • ⛳️ Strategy 3: Accelerate venture funding and incubation efforts

    • Increase the funding available through GV for diversification into new sectors
    • Establish a fast-track program for high-potential startups within Google for Startups
    • Regularly assess investment portfolio to reallocate resources to high-performing ventures
    • Enhance mentorship offerings to support startups through experienced Google mentors
    • Organise global startup challenges to identify and nurture disruptive innovations
    • Incorporate sustainability as a key criterion in venture funding decisions
    • Develop analytics tools to track the growth and success of incubated startups
    • Offer workshops on investment strategies for startups linked to Google’s ecosystem
    • Provide legal and regulatory assistance to startups entering complex markets
    • Catalyse the incubation of multiple early-stage innovations simultaneously for better outcomes
innovationpartnershipsinnovation-strategistventure-capitalisttraining-and-development-teampartnership-management-team
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Strategies and tactics for establishing university partnerships

  • ⛳️ Strategy 1: Identify potential university partners

    • Research and compile a list of universities that align with your goals and values
    • Identify key decision makers and contacts at these universities
    • Analyse current trends and opportunities in the academic sector
    • Evaluate each university’s reputation, capabilities, and areas of expertise
    • Attend educational conferences and events to network with university representatives
    • Reach out to your existing network for recommendations and introductions
    • Create criteria for evaluating potential university partnerships
    • Investigate the university's past partnerships and research areas
    • Monitor news and updates related to potential university partners
    • Compile a shortlist of universities to target for partnerships

  • ⛳️ Strategy 2: Develop a value proposition

    • Identify what your organisation can offer to the universities
    • Research common challenges and needs of universities in your sector
    • Align your offerings with the university’s goals and interests
    • Create case studies of similar successful partnerships
    • Draft a compelling proposal detailing mutual benefits
    • Highlight opportunities for collaborative research and development
    • Focus on long-term relationship building rather than short-term gains
    • Seek feedback from peers to refine your value proposition
    • Develop materials such as brochures and presentations for universities
    • Prepare tailored pitches for each targeted university

  • ⛳️ Strategy 3: Engage and build relationships

    • Initiate contact by reaching out to university contacts via email or LinkedIn
    • Invite university representatives to visit your facilities
    • Offer to present a guest lecture or seminar on your field of expertise
    • Organise joint events such as workshops or webinars
    • Propose a pilot project to demonstrate collaboration potential
    • Send regular updates about your organisation's activities and milestones
    • Leverage social media to interact with university departments and staff
    • Formalise the partnership through a memorandum of understanding or contract
    • Survey the university partners regularly to ensure mutual satisfaction
    • Celebrate milestones and successes together to strengthen the partnership
university-partnershipscollaborationuniversity-liaisonpartnership-managerbusiness-development-teamresearch-and-development-team
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Strategies and tactics for reinforcing Google’s Innovation Strategy

  • ⛳️ Strategy 1: Strengthen internal innovation culture

    • Expand the sprint master academy to include more departments
    • Enhance the CSI lab programme with advanced digital tools and resources
    • Encourage cross-departmental collaboration to foster diverse design thinking
    • Introduce innovation champions in each team to guide new initiatives
    • Conduct regular feedback sessions to refine innovation processes
    • Establish an internal innovation awards system to recognize efforts
    • Implement a mentorship programme focused on innovation skills
    • Facilitate monthly 'innovation days' for employees to work on passion projects
    • Provide access to external innovation experts for guest lectures
    • Measure the impact of training on innovation outputs annually

  • ⛳️ Strategy 2: Accelerate development in partnerships and external collaborations

    • Identify and pursue partnerships with emerging tech leaders
    • Increase funding for promising startups through GV
    • Host annual global hackathons with Google for startups
    • Routinely evaluate partnership outcomes to optimise strategies
    • Create a dedicated task force for partnership development
    • Develop a metrics system to track partnership success
    • Offer joint-venture opportunities to smaller tech innovators
    • Strengthen ties with academia for research-based innovations
    • Provide co-working spaces for strategic partners
    • Continuously assess market trends to inform partnership directions

  • ⛳️ Strategy 3: Enhance disruptive innovation efforts

    • Increase R&D investment in groundbreaking projects at X – The Moonshot Factory
    • Identify potential disruptive technologies through market research
    • Set up an innovation council to prioritise and fund high-impact ideas
    • Foster a culture of risk-taking by celebrating failures as learning opportunities
    • Leverage AI and data analytics for informed decision-making
    • Facilitate a quarterly review of X’s projects to align with company goals
    • Create cross-industry symposiums to explore innovative applications
    • Develop rapid prototype development courses for X team members
    • Document and share success stories internally for motivation
    • Invest in technology infrastructure to support innovation experiments
innovation-cultureexternal-collaborationsinnovation-championsprint-masterr&d-teampartnership-development-team
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Strategies and tactics for elevating the South Sudan Football Federation's Media Presence

  • ⛳️ Strategy 1: Develop comprehensive audience insight

    • Conduct demographic and psychographic research to understand the audience
    • Monitor trends and analyse audience behaviour continuously
    • Implement advanced data collection methodologies
    • Develop predictive models for audience engagement
    • Segment the audience for targeted communication
    • Create personas to represent different audience segments
    • Utilise social media analytics for insights
    • Gather feedback through surveys and polls
    • Analyse competitive media strategies
    • Adjust strategies based on audience insight data

  • ⛳️ Strategy 2: Create an integrated media ecosystem

    • Develop a multi-platform content strategy
    • Optimise content specifically for each platform
    • Engage audiences through cross-channel strategies
    • Adapt the media mix dynamically based on performance
    • Allocate resources to high-performing channels
    • Collaborate with influential media partners
    • Incorporate user-generated content to boost engagement
    • Regularly update and refresh content to maintain interest
    • Measure impact of content across different channels
    • Foster real-time interactions through live streaming

  • ⛳️ Strategy 3: Implement a strategic resource management program

    • Allocate resources efficiently across the department
    • Establish partnerships with creators and industry professionals
    • Implement cost-effective production methodologies
    • Focus on talent development and retention
    • Develop a training program for media personnel
    • Invest in up-to-date technology and tools
    • Create a fund for experimental media projects
    • Benchmark resource utilization against industry standards
    • Streamline operations to reduce wastage
    • Regularly review and adjust resource allocation as needed
audience-insightsmedia-ecosystemmedia-strategistcontent-creatorresearch-teammedia-production-team
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Strategies and tactics for developing Media Strategies for South Sudan Football Federation

  • ⛳️ Strategy 1: Strengthen audience engagement

    • Conduct comprehensive demographic and psychographic research to understand the audience
    • Monitor audience behavior through regular trend analysis
    • Develop interactive content that encourages audience participation
    • Create community-building initiatives to foster a sense of belonging
    • Utilise personalized communication approaches to connect with individuals
    • Establish real-time audience interaction protocols
    • Use advanced data collection methodologies for insight gathering
    • Enhance player-fan connection through behind-the-scenes content
    • Organize focus group discussions to gather community feedback
    • Create and maintain dynamic community platforms for ongoing engagement

  • ⛳️ Strategy 2: Optimize content and media distribution

    • Create a multi-platform content strategy tailored to each media channel
    • Optimize content for specific platforms to maximize reach and engagement
    • Develop cohesive cross-channel audience engagement approaches
    • Implement a dynamic media mix that adapts to audience preferences
    • Enhance storytelling by creating emotionally resonant content
    • Produce immersive experiences that deepen audience connection
    • Schedule regular press conferences and updates to inform external media
    • Collaborate with external media outlets for wider distribution
    • Establish clear, measurable content production goals
    • Continuously refine content strategies through regular performance reviews

  • ⛳️ Strategy 3: Diversify revenue streams and enhance strategic partnerships

    • Identify potential sponsorship and advertising opportunities
    • Develop innovative advertising models that appeal to sponsors
    • Create data-driven strategies for revenue generation
    • Build strategic partnerships with local and international collaborators
    • Leverage media activities for monetization through diverse streams
    • Enhance brand perception to attract premium partnerships
    • Invest in data analytics to optimize revenue models
    • Explore emerging markets and opportunities for media monetization
    • Regularly review and adapt sponsorship acquisition strategies
    • Focus on strategic partnership development and retention
media-presenceaudience-engagementmedia-strategistcontent-creatormarketing-teamanalytics-team
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Strategies and tactics for implementing a college program initiative

  • ⛳️ Strategy 1: Conduct thorough market and needs analysis

    • Research existing programs to understand market gaps
    • Identify key needs and expectations of junior college and graduate students
    • Conduct surveys and interviews with students and faculty to gather insights
    • Assess the demand for offline programs versus online alternatives
    • Identify colleges and universities with potential interest in the program
    • Analyse competencies and areas of interest for potential collaboration
    • Evaluate cultural and institutional factors unique to each target institution
    • Create a detailed report outlining findings and potential opportunities
    • Identify key metrics for success based on the market analysis
    • Refine the program concept based on research findings

  • ⛳️ Strategy 2: Develop a comprehensive program structure and curriculum

    • Outline the program's mission, goals, and objectives
    • Design a modular curriculum that can be adapted to different institutions
    • Identify subject matter experts and educators to develop curriculum content
    • Create a timeline and structure for program sessions and activities
    • Incorporate experiential learning opportunities like workshops and projects
    • Design evaluation metrics to assess student engagement and learning outcomes
    • Develop a feedback mechanism for continuous program improvement
    • Draft guidelines and standards for educators delivering the program
    • Create a resource list for supplemental materials and reading
    • Prepare marketing material describing the program's value proposition

  • ⛳️ Strategy 3: Establish partnerships and secure resources

    • Identify potential academic and industry partners for collaboration
    • Reach out to prospective institutional partners with a formal proposal
    • Seek endorsement from credible educational bodies and organizations
    • Develop partnership agreements outlining mutual benefits and responsibilities
    • Explore funding opportunities from educational grants and sponsors
    • Estimate and allocate finances for program development and execution
    • Hire dedicated staff for program management and coordination
    • Set up logistics including venue booking, equipment, and materials
    • Initiate pilot programs at selected institutions for real-time testing
    • Develop a sustainability model for long-term program success
market-analysisprogram-developmenteducatorprogram-coordinatorcurriculum-development-teampartnership-development-team
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Strategies and tactics for making a Multiyear Commitment to Consistent Research Themes

  • ⛳️ Strategy 1: Align research themes with firm priorities

    • Conduct a workshop with key stakeholders to identify firm priorities and align them with the research themes
    • Develop a mapping document linking each research theme with specific firm objectives
    • Establish a steering committee to oversee alignment and review progress quarterly
    • Create an internal communication plan to highlight the alignment of research themes and firm priorities
    • Incorporate alignment objectives into individual performance goals for team members
    • Schedule regular meetings with senior leadership to review research progress and alignment
    • Identify key performance indicators (KPIs) related to alignment and track them consistently
    • Develop a reward system to acknowledge contributions to strategic alignment
    • Regularly survey leadership for feedback on the effectiveness of alignment initiatives
    • Update and adjust alignment strategies based on feedback and changing firm priorities

  • ⛳️ Strategy 2: Expand expertise in the three research themes

    • Develop a comprehensive training programme focusing on Canada prosperity, reconciliation, and tech & innovation
    • Identify and collaborate with external experts to conduct workshops and mentoring sessions
    • Encourage team members to attend related conferences, seminars, and webinars
    • Subscribe to leading journals and publications relevant to the research themes
    • Create cross-functional teams to foster diverse perspectives and expertise sharing
    • Host monthly knowledge-sharing sessions within the organisation
    • Develop partnerships with academic institutions for research and expertise development
    • Encourage team participation in online courses and certifications related to the themes
    • Create a repository of research papers and resources for continuous learning
    • Regularly evaluate the team's expertise through assessments and feedback tools

  • ⛳️ Strategy 3: Unlock thought partnership and relationship opportunities

    • Identify and target key industry influencers and organisations for partnerships
    • Develop a clear value proposition for potential thought partners
    • Attend and participate in industry networking events and panels
    • Leverage social media platforms to engage with thought leaders in these themes
    • Create co-branded research initiatives with potential partners
    • Establish an advisory board comprising experts in the research themes
    • Produce and distribute thought leadership content through various channels
    • Host roundtable discussions on research progress and partnership opportunities
    • Seek collaborative opportunities in grant applications and funding proposals
    • Regularly review and refine partnership strategies based on collaboration outcomes
research-alignmentexpertise-developmentresearch-analystpartnership-managerstrategic-planning-teamresearch-development-team
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Strategies and tactics for joining an organisation's partnership and grant team

  • ⛳️ Strategy 1: Enhance relevant skills

    • Identify key skills necessary for the partnership and grant team
    • Research online courses or workshops to improve these skills
    • Enroll in a course focused on grant writing techniques
    • Attend webinars on partnership management and building
    • Seek opportunities for skill application in current role
    • Request feedback from peers on skill improvements
    • Create a portfolio showcasing relevant skills and projects
    • Join forums or groups related to grants and partnerships
    • Read books and articles about successful grant applications
    • Set a timeline for skills development and review progress regularly

  • ⛳️ Strategy 2: Network within the organisation

    • Identify current members of the partnership and grant team
    • Schedule informational meetings with team members to learn about their roles
    • Attend organisational events and workshops to meet team members
    • Offer to volunteer or support projects led by the partnership team
    • Request mentorship or guidance from team leaders
    • Participate actively in organisational networking platforms
    • Follow up on meetings with thank-you notes to build rapport
    • Stay informed about organisational projects through newsletters
    • Express interest in team openings during discussions with human resources
    • Create and maintain a networking schedule to ensure consistent engagement

  • ⛳️ Strategy 3: Demonstrate interest and initiative

    • Research and stay updated on ongoing partnerships and grants within the organisation
    • Propose a small-scale project or idea that aligns with team goals
    • Participate in any cross-departmental initiatives involving partnerships
    • Develop a presentation or report on potential grant opportunities
    • Volunteer to help organise partnership events or meetings
    • Document outcomes and feedback from any involvement in relevant projects
    • Share insights from external partnership-related workshops with the team
    • Contribute ideas to team meetings, showing proactive engagement
    • Set up regular check-ins with relevant team members to offer support
    • Keep a success log of your contributions related to partnerships and grants
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How to track your Partnership Development strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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