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10 strategies and tactics for Linkedin Marketing

What is Linkedin Marketing strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Developing an effective Linkedin Marketing strategy can be intimidating, especially when your daily duties demand your attention. To assist you, we've curated a list of examples to inspire your planning process.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Linkedin Marketing strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Linkedin Marketing strategy examples

You will find in the next section many different Linkedin Marketing tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for generating leads and converting them into clients for Citrus

  • ⛳️ Strategy 1: Enhance LinkedIn presence

    • Update the LinkedIn company page with detailed information about Citrus and its benefits
    • Create and share regular content showcasing success stories and case studies
    • Engage with industry-specific LinkedIn groups and participate in discussions
    • Optimise LinkedIn profiles for key team members with relevant keywords and achievements
    • Regularly post thought leadership articles on LinkedIn Pulse to establish authority
    • Use LinkedIn insights to identify and connect with potential leads from hospitals and clinics
    • Encourage employees to actively share and engage with company posts
    • Create LinkedIn-specific promotional materials and multimedia content
    • Utilise LinkedIn Events to host webinars and live demos of Citrus
    • Regularly review and adjust the LinkedIn strategy based on analytics and feedback

  • ⛳️ Strategy 2: Implement targeted LinkedIn advertising

    • Utilise LinkedIn Sponsored Content to reach a wider professional audience
    • Define target audience based on job titles, industries, and locations relevant to hospitals and clinics
    • Create compelling ad creatives that highlight the unique features of Citrus
    • Test different ad formats such as video ads, carousel ads, and message ads
    • Utilise LinkedIn Lead Gen Forms to capture lead information directly from ads
    • Regularly monitor ad performance and adjust targeting criteria to optimise results
    • Allocate budget wisely to high-performing ads and regions
    • Use A/B testing to refine messaging and imagery in ads
    • Leverage retargeting to re-engage with users who have interacted with previous content
    • Regularly report on ad campaign performance to identify areas for improvement

  • ⛳️ Strategy 3: Leverage personal connections and outreach

    • Identify decision-makers and influencers within target hospitals and clinics
    • Craft personalised connection requests and follow-up messages for LinkedIn outreach
    • Utilise mutual connections for warm introductions to potential leads
    • Follow up with leads promptly and provide additional information or resources
    • Schedule regular online meetings or demos to present the Citrus tool
    • Use Sales Navigator to manage and track outreach efforts systematically
    • Identify and engage with thought leaders and influencers in the healthcare sector
    • Offer free trials or pilot programs to potential clients to demonstrate value
    • Collect and act on feedback from initial client interactions to refine approach
    • Build a LinkedIn network of satisfied clients who can provide testimonials and referrals
lead-generationlinkedin-marketingdigital-marketerlinkedin-strategistsales-teammarketing-team
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Strategies and tactics for establishing Atlantis Holidays as a Premier Luxury Travel Brand

  • ⛳️ Strategy 1: Develop a multi-channel digital marketing approach

    • Create engaging Instagram and TikTok Reels that showcase luxury destinations and unique travel experiences
    • Partner with luxury travel influencers to promote Atlantis as a 'Travel Designer'
    • Design and launch paid advertising campaigns on Google and Facebook targeting luxury travel keywords
    • Develop SEO-driven blog content about 'Top Luxury Destinations in 2025'
    • Create a retargeting campaign on Facebook and Google to re-engage visitors who did not convert
    • Utilise AI-powered chatbots on the website to assist and guide visitors
    • Track engagement rates on Instagram and TikTok, ensuring optimisation over time
    • Measure website traffic and lead generation from all paid ad efforts
    • Continually optimise marketing efforts based on analytics data
    • Regularly review the booking conversion rate from digital campaigns to refine strategies

  • ⛳️ Strategy 2: Engage in influencer and user-generated content collaborations

    • Identify and collaborate with health and wellness influencers to promote spa retreats and yoga resorts
    • Draft SEO content focusing on 'Luxury Wellness Retreats' and 'Best Medical Tourism Packages'
    • Launch targeted LinkedIn and Facebook ads geared towards health-conscious professionals
    • Establish partnerships with health clinics and wellness brands for joint marketing initiatives
    • Implement a tracking system to gauge wellness package inquiries
    • Monitor the Click-Through Rate (CTR) for targeted ad campaigns
    • Leverage social media to display user-generated content showcasing positive client experiences
    • Foster relationships with influencers to promote long-term brand loyalty
    • Educate influencer partners about brand values and luxury offerings
    • Evaluate conversion rates from clinic referrals and adjust collaborations accordingly

  • ⛳️ Strategy 3: Strengthen corporate travel and MICE market presence

    • Enhance LinkedIn marketing efforts with direct outreach to corporate decision-makers
    • Produce case studies highlighting successful events, such as those with the Sharjah Women Council
    • Build an affiliate program designed for travel and event companies to drive B2B referrals
    • Utilise email marketing and retargeting ads to nurture B2B leads
    • Establish automation processes for efficient lead management and conversion tracking
    • Develop metrics for tracking new B2B partnerships
    • Regularly assess inquiry and conversion data from LinkedIn ad campaigns
    • Analyse the return on investment (ROI) from corporate events hosted
    • Host webinars with potential corporate clients to showcase offerings
    • Foster long-term relationships with key stakeholders within the corporate travel sector
influencer-marketingluxury-traveldigital-marketerinfluencer-managermarketing-teamcontent-creation-team
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Strategies and tactics for developing LinkedIn Strategy for TRP Global Digital Marketing

  • ⛳️ Strategy 1: Optimise company profile

    • Update the company overview with relevant keywords
    • Include a professional cover image that represents the brand
    • Ensure all contact information is current and correct
    • Use a consistent brand voice in all descriptions
    • Highlight recent achievements and updates in the company summary
    • Regularly update the company logo and branding materials
    • Include a link to the company website and other social media
    • Implement a consistent posting schedule
    • Seek customer testimonials to display in the profile
    • Utilise the call-to-action button effectively

  • ⛳️ Strategy 2: Engage with the LinkedIn community

    • Join relevant LinkedIn groups related to digital marketing
    • Start discussions and participate in threads with valuable input
    • Connect with industry leaders and influencers
    • Comment thoughtfully on posts from your network
    • Share and endorse content from partners and collaborators
    • Create polls to engage audience and gather insights
    • Share news and insights from industry-leading publications
    • Encourage employees to engage with the company content
    • Respond promptly to messages and comments
    • Host and participate in LinkedIn events and webinars

  • ⛳️ Strategy 3: Create valuable content

    • Develop a content calendar that aligns with digital marketing trends
    • Share case studies showcasing TRP Global's successes
    • Publish articles on current digital marketing challenges and solutions
    • Create a series of educational videos on industry topics
    • Design infographics for quick insights and visual engagement
    • Share behind-the-scenes glimpses of company culture
    • Feature stories from satisfied clients as posts
    • Regularly post about industry news with personal commentary
    • Use hashtags relevant to the content and industry
    • Analyse engagement metrics to refine content strategy
linkedindigital-marketingdigital-marketing-managersocial-media-specialistmarketing-teamcontent-creation-team
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Strategies and tactics for enhancing LinkedIn profile and content strategy for a real estate marketing company CEO

  • ⛳️ Strategy 1: Optimise your profile for maximum impact

    • Update your profile picture with a professional headshot
    • Craft a compelling headline that reflects your leadership and industry expertise
    • Write a succinct and engaging summary highlighting your career achievements and company values
    • Include detailed experiences that demonstrate your contributions to the company
    • Add relevant skills and endorsements to showcase your expertise
    • Solicit recommendations from clients and colleagues to build credibility
    • Update your contact information to ensure accessibility
    • Incorporate rich media such as presentations and videos to demonstrate past projects and successes
    • Ensure all profile sections are complete and accurately filled
    • Use keywords related to real estate marketing for searchability

  • ⛳️ Strategy 2: Create and share valuable content regularly

    • Develop a content calendar to schedule weekly posts
    • Share industry news and trends to position yourself as a thought leader
    • Post updates about your company's achievements and milestones
    • Write articles about challenges and innovations in real estate marketing
    • Use LinkedIn's native video feature to share insights and tips
    • Create engaging polls to interact with your audience and gather opinions
    • Share client testimonials and successful case studies
    • Highlight key team members and their contributions to your company
    • Collaborate with industry peers for guest posts and joint content
    • Encourage and respond to comments and messages promptly to boost engagement

  • ⛳️ Strategy 3: Expand your network strategically

    • Identify and connect with influential figures in real estate and marketing
    • Join relevant LinkedIn groups to engage with industry professionals
    • Attend LinkedIn live events and webinars to expand your connections
    • Engage with other users' content by liking, commenting, or sharing
    • Send personalised connection requests to potential leads and partners
    • Engage with existing connections by sending regular catch-up messages
    • Use LinkedIn's advanced searches to discover new networking opportunities
    • Follow companies and organisations relevant to your industry
    • Participate in discussions within your network to build relationships
    • Keep track of connection milestones and celebrate partnerships online
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Strategies and tactics for optimising the marketing strategy for Insta Travel Service

  • ⛳️ Strategy 1: Enhance brand visibility

    • Revise and strengthen the brand's visual identity and messaging
    • Develop targeted brand awareness campaigns focused on key markets
    • Collaborate with local influencers and travel bloggers to enhance brand reach
    • Optimise social media profiles and increase content frequency
    • Participate in travel fairs and exhibitions to showcase offerings
    • Utilise paid media channels for strategic brand promotions
    • Ensure consistent brand experience across all customer touchpoints
    • Invest in high-quality, engaging multimedia content to elevate brand image
    • Collect and showcase customer testimonials to build trust
    • Expand digital presence through partnerships with online platforms

  • ⛳️ Strategy 2: Drive digital transformation

    • Optimise the agency's website for user experience and conversion
    • Implement an online booking system for seamless reservations
    • Enhance mobile app functionalities to include personalised travel itineraries
    • Use SEO and SEA strategies to increase online visibility
    • Create digital marketing campaigns focused on different customer segments
    • Leverage data analytics to personalise customer communications
    • Strengthen presence and engagement on social media platforms
    • Introduce loyalty programs through digital platforms
    • Train staff in digital tools to ensure fluent internal processes
    • Regularly assess digital strategy and platforms for continual improvement

  • ⛳️ Strategy 3: Expand market reach through partnerships

    • Identify and partner with local and international tour operators
    • Expand collaboration with Tunisian hotels and service providers
    • Engage with corporate clients for bespoke travel solutions
    • Develop joint promotions with airlines for package deals
    • Leverage relationships with local government and tourism boards
    • Attend international travel conferences to build partnerships
    • Formulate exclusive deals with local attractions and entertainment venues
    • Collaborate with business networks for corporate travel services
    • Create co-branded travel products with complementary businesses
    • Regularly review and adapt partnership agreements to ensure mutual benefit
digital-transformationpartnershipsmarketing-specialistdigital-strategistmarketing-teampartnership-development-team
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Strategies and tactics for implementing marketing strategies for Insta Travel Service

  • ⛳️ Strategy 1: Enhance branding and market presence

    • Revamp the agency's graphic charter to reinforce visual identity
    • Harmonise communication messages across all platforms
    • Invest in targeted brand awareness campaigns
    • Collaborate with local influencers for broader market reach
    • Participate in tourism expos and industry conferences
    • Conduct regular brand perception surveys
    • Develop content highlighting unique local expertise
    • Launch a dedicated customer testimonial campaign
    • Engage in cross-promotional partnerships with local businesses
    • Implement a loyalty program to retain existing customers

  • ⛳️ Strategy 2: Optimise digital presence and customer engagement

    • Develop a responsive and user-friendly website
    • Implement SEO and SEA strategies to increase online visibility
    • Create a mobile application for easier booking experiences
    • Launch a series of targeted social media campaigns
    • Utilise Google Ads to reach potential clients actively searching for travel solutions
    • Set up a CRM system to manage customer data and interactions effectively
    • Offer exclusive digital-only promotions to drive online bookings
    • Create educational content like blogs and videos on local culture and attractions
    • Engage with customers through regular newsletters
    • Monitor digital metrics regularly and adjust strategies accordingly

  • ⛳️ Strategy 3: Expand and personalise service offerings

    • Design custom packages for corporate events and team-building activities
    • Create family-focused travel packages with tailored activities
    • Launch romantic getaway packages targeting couples
    • Introduce sustainable tourism options for eco-conscious travellers
    • Partner with local businesses to offer unique, tailored experiences
    • Conduct market research to continuously identify emerging travel trends
    • Enhance customer feedback mechanisms to refine offerings
    • Develop a flexible pricing model with early booking discounts
    • Implement a referral program to encourage word-of-mouth promotion
    • Train staff to provide a consistently high level of personalised service
brandingdigital-presencemarketing-managersocial-media-strategistmarketing-teamcustomer-service-team
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Strategies and tactics for growing Sales and Market Penetration for IMZ Corporate's IoT Solutions

  • ⛳️ Strategy 1: Enter the state excise departments market

    • Conduct market intelligence in Maharashtra, Jharkhand, Karnataka, and Kerala
    • Develop hyper-localized solution templates based on collected data
    • Map region-specific pain points to showcase immediate value
    • Create a narrative highlighting technological disruption in liquor supply chain management
    • Develop predictive analytics demonstrating cost savings beyond traditional tracking
    • Design cost-effective pilot programs with minimal client investment
    • Implement a 'Zero-Risk Pilot Program' with performance-linked pricing
    • Create transparent, data-driven ROI calculators
    • Offer flexible implementation models allowing modular scaling
    • Provide complimentary initial security and efficiency audits

  • ⛳️ Strategy 2: Target food corporations for market penetration

    • Identify Jharkhand Food Corporation as strategic entry point
    • Evaluate target based on openness to technological innovation and existing challenges
    • Develop a comprehensive digital security ecosystem extending beyond traditional tracking
    • Design modular solutions adaptable to various organisational complexities
    • Integrate machine learning algorithms for predictive loss prevention
    • Create user-friendly dashboards for real-time insights
    • Establish trust through transparent technological demonstrations
    • Offer phased implementation with clear milestone-based achievements
    • Provide continuous support and commit to technology evolution
    • Establish collaborative feedback mechanisms for improvement

  • ⛳️ Strategy 3: Penetrate the railway sector with innovative IoT solutions

    • Identify critical security and operational pain points in railway logistics
    • Develop comprehensive security solutions exceeding traditional tracking
    • Create a technology sandbox for continuous solution refinement
    • Integrate multiple tracking technologies including GPS, RFID, and AI-powered analytics
    • Develop predictive maintenance and security algorithms
    • Create a unified monitoring platform with intuitive interfaces
    • Ensure AIS 140 compliance with additional innovative features
    • Leverage academic and research partnerships to bolster credibility
    • Obtain necessary certifications and security clearances
    • Demonstrate technological superiority through live pilot programs
market-penetrationiot-solutionsmarket-researchertechnology-analystsales-teamtechnology-innovation-team
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Strategies and tactics for tripling LinkedIn followers

  • ⛳️ Strategy 1: Optimise your profile

    • Update your profile picture with a professional headshot
    • Write a compelling headline that clearly states your expertise
    • Create a detailed and engaging summary about your professional journey
    • Add all relevant work experience with highlights of key achievements
    • Solicit endorsements and recommendations from previous employers and colleagues
    • Showcase your skills by listing them accurately on your profile
    • Add certificates and relevant courses to your profile to showcase your expertise
    • Regularly update your profile with new accomplishments and experiences
    • Ensure your contact information is up to date
    • Use keywords relevant to your industry to improve searchability

  • ⛳️ Strategy 2: Engage with your audience

    • Post high-quality, informative content relevant to your industry
    • Share industry news and add your own insights
    • Comment on and share posts made by your connections
    • Participate in LinkedIn groups related to your field
    • Respond to comments and messages in a timely manner
    • Like and comment on posts from influential figures in your industry
    • Host LinkedIn live sessions to engage with your audience directly
    • Run polls and surveys to encourage interaction
    • Tag relevant people and companies in your posts to increase visibility
    • Share success stories and case studies demonstrating your expertise

  • ⛳️ Strategy 3: Expand your network strategically

    • Send personalised connection requests to people in your industry
    • Follow industry leaders and influencers and engage with their content
    • Attend virtual networking events and connect with attendees on LinkedIn
    • Utilise LinkedIn's connection suggestions to expand your network
    • Reconnect with old colleagues and classmates and add them to your network
    • Write and share articles on LinkedIn to establish yourself as a thought leader
    • Engage with your company's LinkedIn page and encourage your colleagues to do the same
    • Partner with other professionals for joint content or events
    • Use LinkedIn’s Sales Navigator to find and connect with targeted prospects
    • Regularly review your network and remove inactive or irrelevant connections
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Strategies and tactics for generating leads and converting them from LinkedIn for Citrus AI

  • ⛳️ Strategy 1: Optimise your LinkedIn profile

    • Update the company LinkedIn profile with a clear and compelling description of Citrus AI
    • Use a professional and recognisable company logo as the profile picture
    • Create a cover image that highlights the benefits and features of Citrus AI
    • Highlight client testimonials and case studies in the profile to build credibility
    • Optimise the profile with relevant keywords related to medical scribe services and transcription analysis
    • Post regular updates about Citrus AI, industry news, and relevant content to engage followers
    • Use LinkedIn's showcase pages to highlight different aspects or products of your company
    • Ensure all team members have their LinkedIn profiles linked to the company page
    • Include a call to action in the company profile for potential clients to reach out
    • Regularly review and update the profile to keep content fresh and relevant

  • ⛳️ Strategy 2: Engage with your target audience

    • Join LinkedIn groups related to healthcare, medical transcription, and digital health
    • Start meaningful discussions in these groups to establish thought leadership
    • Identify key decision-makers in clinics and hospitals and connect with them
    • Send personalised connection requests to potential leads explaining how Citrus AI can benefit them
    • Consistently engage with followers and connections through comments and likes on relevant posts
    • Host informative webinars or live sessions to showcase the capabilities of Citrus AI
    • Use storytelling to share successful case studies or user experiences in your posts
    • Reply promptly to messages and enquiries from potential leads through LinkedIn
    • Run LinkedIn polls or surveys to gather insights and engage the audience
    • Regularly search and follow trending topics in healthcare to align content and discussions

  • ⛳️ Strategy 3: Leverage LinkedIn advertising

    • Create targeted LinkedIn ads focused on professionals in clinics and hospitals
    • Develop a variety of ad formats including sponsored content, text ads, and message ads
    • Utilise LinkedIn's demographic targeting to reach healthcare decision-makers
    • Craft clear and concise ad copy highlighting the unique value proposition of Citrus AI
    • Include strong calls to action in ads to prompt immediate response or enquiry
    • Regularly review ad performance and optimise for better engagement and conversion rates
    • Use LinkedIn’s conversion tracking to measure ad effectiveness and adjust strategy
    • Experiment with LinkedIn's Matched Audiences to retarget website visitors
    • Set a budget and schedule for LinkedIn ad campaigns to maximise ROI
    • Continuously test different ad creatives to find the most effective approach
linkedin-marketinglead-generationsocial-media-managerbusiness-development-managermarketing-teamsales-team
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Strategies and tactics for crafting a 360° Inside Sales Marketing Project for 9series

  • ⛳️ Strategy 1: Initiate foundational setup and identify quick wins

    • Define ICP and develop detailed buyer personas across key industries
    • Deploy CRM and marketing automation tools, such as HubSpot or Zoho
    • Procure enriched lead databases and refine email contact lists
    • Create and align pitch decks and brand assets with company objectives
    • Conduct an SEO audit and optimise LinkedIn profiles and website landing pages
    • Develop a content calendar including blogs, whitepapers, and case studies
    • Implement short-term lead generation campaigns targeting early results
    • Evaluate current tools and identify necessary upgrades or replacements
    • Optimise for quick lead conversion by improving messaging and offers
    • Set up tracking and reporting mechanisms for MQLs, meetings, and engagement metrics

  • ⛳️ Strategy 2: Build consistent campaign execution for early lead generation

    • Launch ongoing cold outbound campaigns via email and LinkedIn sequences
    • Execute inbound content marketing strategies focusing on blogs and SEO
    • Schedule monthly newsletters and drip campaigns for continuous engagement
    • Plan and execute webinars and virtual roundtables to showcase expertise
    • Develop a comprehensive social media calendar focused on thought leadership
    • Enhance company presence on B2B platforms like Clutch and Good Firms
    • Identify and establish partnerships and directory listings for broader reach
    • Review and refine marketing metrics to assess MQL generation effectiveness
    • Optimise campaigns based on initial metrics and adjust strategies regularly
    • Ensure alignment of marketing activities with 9series' core capabilities and services

  • ⛳️ Strategy 3: Scale operations and ensure self-sustaining pipeline

    • Expand data-driven scaling of marketing operations and lead nurturing programs
    • Refine and mature the content engine to include advanced assets like e-books
    • Introduce account-based marketing (ABM) strategies tailored for key prospects
    • Foster brand visibility through targeted PR and partner collaborations
    • Utilise analytics to continually improve and predict marketing campaign outcomes
    • Build a network of advocates and testimonials to bolster reputational credibility
    • Optimise lead scoring and qualification processes to improve sales alignment
    • Regularly review and update the strategy based on market changes and results
    • Expand target market based on successful outcomes and initial results
    • Collaborate with cross-functional teams to achieve shared objectives and KPIs
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How to track your Linkedin Marketing strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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