Get Tability: OKRs that don't suck | Learn more →

10 strategies and tactics for Business Developer

What is Business Developer strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Business Developer strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.

How to write your own Business Developer strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Business Developer strategy examples

You will find in the next section many different Business Developer tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for winning Major EPC Contracts and Registering with New Customers

  • ⛳️ Strategy 1: Conduct thorough market research

    • Identify key industry trends in the EPC sector
    • List potential customers and competitors
    • Analyse the current market demand for EPC projects
    • Research the specific needs and challenges of potential clients
    • Identify decision-makers within target organisations
    • Attend industry conferences and networking events
    • Subscribe to industry journals and publications
    • Leverage government and industry reports for insights
    • Use online tools to monitor market and competition
    • Create a market intelligence report for internal use

  • ⛳️ Strategy 2: Enhance proposal presentation

    • Develop a customised proposal template for each potential client
    • Highlight unique selling points and project execution strategies
    • Include case studies of successfully completed projects
    • Provide clear budget and timeline breakdowns
    • Incorporate client feedback into proposal iterations
    • Ensure all proposals comply with legal and regulatory standards
    • Use visuals and infographics to enhance readability
    • Involve senior leadership in the proposal review process
    • Offer competitive pricing and flexible terms
    • Schedule post-proposal follow-up meetings with clients

  • ⛳️ Strategy 3: Strengthen client relationships

    • Identify potential customers who require EPC services
    • Schedule introductory meetings with key stakeholders
    • Understand client needs and expectations thoroughly
    • Offer initial consultations and technical workshops
    • Develop personalised communication plans for each client
    • Provide regular updates on project progress and innovations
    • Offer value-added services beyond EPC project delivery
    • Establish a customer feedback loop to improve services
    • Recognise and celebrate project milestones with clients
    • Maintain post-project communication to encourage future opportunities
market-researchproposal-enhancementmarket-analystbusiness-developersales-teammarketing-team
Implement these strategies

Strategies and tactics for earning One Million CAD Using AI in 360 Days

  • ⛳️ Strategy 1: Develop and sell an AI-powered productivity tool

    • Research the most common productivity challenges faced by small businesses and freelancers
    • Define a unique angle or feature that your AI tool will address to stand out in the market
    • Utilise open-source AI frameworks to minimise development costs and accelerate development
    • Create a prototype of the AI tool focusing on the core feature that solves the identified problem
    • Launch a landing page to validate interest and collect email sign-ups from potential customers
    • Utilise social media platforms and online communities to build a presence and audience
    • Start a Kickstarter or Indiegogo campaign to raise funds for full development based on interest
    • Offer pre-orders or discounted pricing for early adopters to generate initial sales
    • Analyse user feedback to continuously improve the product and expand features
    • Explore partnerships with influencers or platforms in the productivity space to expand reach

  • ⛳️ Strategy 2: Create an AI-driven online education platform

    • Conduct market research to identify high-demand skills and subjects lacking quality online courses
    • Develop a business plan outlining the target audience, pricing strategy, and content delivery method
    • Leverage AI to personalise learning paths and create adaptive learning experiences for users
    • Partner with industry experts or educators to create relevant and high-quality course content
    • Build a scalable online platform or utilise existing platforms that support AI functionalities
    • Implement a freemium model to attract users and gradually convert them into paying customers
    • Utilise targeted digital marketing strategies to reach potential users globally
    • Offer certifications or partnerships with companies for job placements to add value to courses
    • Gather and utilise user feedback for continuous improvement and course creation
    • Establish affiliations or partnerships with universities or educational institutions

  • ⛳️ Strategy 3: Launch an AI-powered e-commerce recommendation engine

    • Identify a niche market in e-commerce where personalisation could significantly enhance user experience
    • Research existing recommendation systems and identify gaps or areas for innovation
    • Develop a minimal viable product using open-source AI tools that integrate easily into e-commerce platforms
    • Partner with a small online store to test the recommendation engine and gather initial data
    • Offer customised analytics and reports to businesses as an added-value service
    • Create content marketing strategies to demonstrate the effectiveness of AI personalisation
    • Participate in e-commerce and tech forums to showcase results and attract potential clients
    • Implement a licensing or subscription model for businesses to use your engine
    • Utilise customer testimonials and case studies to build credibility and attract more clients
    • Explore collaboration with platform providers like Shopify or WooCommerce for broader integration
ai-innovationrevenue-generationai-developerbusiness-strategistproduct-development-teamdigital-marketing-team
Implement these strategies

Strategies and tactics for growing mobile grooming luxury services through partnerships

  • ⛳️ Strategy 1: Identify potential partners

    • Research potential pet businesses in the local area
    • Identify complementary services that could enhance or bundle with mobile grooming
    • Make a list of top 10 potential partners that align with brand values
    • Check the reputation and reviews of these businesses
    • Verify the potential partners' customer base size and demographics
    • Contact industry associations for recommendations on partners
    • Explore partnership opportunities at pet industry trade shows and events
    • Determine the common pain points or gaps in these businesses
    • Assess potential partners' willingness to collaborate
    • Prepare introductory materials to present during initial meetings

  • ⛳️ Strategy 2: Negotiate mutually beneficial agreements

    • Arrange meeting appointments with identified potential partners
    • Present the benefits of luxury mobile grooming services to potential partners
    • Discuss how the partnership will enhance both businesses
    • Outline potential collaboration opportunities, such as bundled services or dual promotions
    • Address any concerns or requirements from the partners
    • Agree on financial terms and revenue-sharing models
    • Develop a contract detailing the terms of partnership
    • Ensure legal advice is sought for contract finalisation
    • Schedule regular partnership review meetings
    • Discuss and agree on the communication plan and channels

  • ⛳️ Strategy 3: Promote the partnership to pet owners

    • Develop marketing materials highlighting the new partnership benefits
    • Leverage social media platforms to announce the collaboration
    • Coordinate joint promotions or events with partners
    • Create bundled service packages to attract pet owners
    • Offer exclusive deals or discounts to current clients on partner services
    • Encourage clients to leave reviews about the partnered services
    • Design a referral program to attract new clients to both businesses
    • Engage local pet communities and forums to spread the word
    • Update websites and digital presence to reflect the new partnership
    • Conduct client surveys to gather feedback on the new services
partnershipscollaborationbusiness-developermarketermarketing-teamsales-team
Implement these strategies

Strategies and tactics for creating a visual storytelling language learning business

  • ⛳️ Strategy 1: Develop diverse product offerings

    • Research competitors and identify gaps in current language learning products
    • Design interactive flip books with engaging stories and visual aids
    • Develop e-books with audio components for enhanced learning experiences
    • Create a series of vocabulary guide flashcards for various difficulty levels
    • Design digital flashcards with spaced repetition technology
    • Develop online quizzes and games to complement learning materials
    • Offer a subscription model for access to exclusive content
    • Incorporate augmented reality experiences in learning products
    • Continuously update content to include trending topics and relevant vocabulary
    • Seek feedback from users to improve and expand product offerings

  • ⛳️ Strategy 2: Promote B2B services

    • Identify potential business clients, such as schools and language training institutions
    • Develop a consulting service line focused on customised language programs
    • Host webinars to showcase expertise and solution-based learning systems
    • Design a structured curriculum that B2B clients can adapt for their needs
    • Offer strategic partnerships with educational technology platforms
    • Attend industry conferences and networking events to build connections
    • Create case studies demonstrating the effectiveness of your products
    • Utilise a CRM system to manage interactions with business clients
    • Provide exceptional customer service to maintain and grow client relationships
    • Develop a referral program to encourage satisfied clients to recommend services

  • ⛳️ Strategy 3: Expand market reach through marketing and partnerships

    • Create engaging content on social media platforms to reach target demographics
    • Collaborate with influencers in the education and language sectors
    • Utilise SEO strategies to increase visibility of the business website
    • Run targeted online advertising campaigns on relevant platforms
    • Develop partnerships with language schools and institutions for referrals
    • Host events or workshops to engage potential customers directly
    • Invest in a visually compelling and user-friendly website
    • Offer free trials or samples to attract and engage new users
    • Create video testimonials to highlight success stories with your products
    • Regularly analyse market trends and adjust marketing strategies accordingly
visual-storytellinglanguage-learningproduct-developermarketing-strategistcontent-creationbusiness-development
Implement these strategies

Strategies and tactics for preparing System for E-Commerce Platform Development

  • ⛳️ Strategy 1: Prioritise Framework and Technology Choices

    • Choose Flutter + Dart for mobile applications and provide justification based on cross-platform capabilities and performance
    • Select ReactJS for web and vendor portals due to its component-based architecture and SEO benefits
    • Opt for MySQL/MariaDB for the database for scalability and open-source community support
    • Decide on WebSockets for real-time data transfer to ensure quick updates and notifications
    • Utilise Google Cloud services for server and infrastructure needs to leverage its scalability and reliability

  • ⛳️ Strategy 2: Implement Robust Security Measures

    • Integrate SSL/TLS for data encryption across all platforms
    • Adopt OAuth 2.0 for secure user authentication and authorisation
    • Apply regular security patches to prevent vulnerabilities
    • Use role-based access control to manage permissions
    • Implement two-factor authentication for sensitive actions
    • Regularly conduct security audits and penetration testing
    • Employ data encryption for stored customer information
    • Monitor and log security events for anomaly detection
    • Ensure regulatory compliance with payment gateways
    • Educate staff and vendors on security best practices

  • ⛳️ Strategy 3: Optimise Operational and Business Processes

    • Develop a vendor onboarding process including B2B employee engagement
    • Create a customer flow for location-based ordering and tracking
    • Design a driver communication and order management system
    • Establish a process for driver cash collection and transfer
    • Define vendor payment cycles and accounting procedures
    • Implement mechanisms for managing customer account balances
    • Design a customer notification system for order updates
    • Devise a system for handling unsolved deliveries including return processes
    • Plan a feature set for additional service categories like product repairs
    • Set key performance indicators for drivers based on deliveries
technology-stacksecurity-measuresdevelopersecurity-specialistit-infrastructure-teamoperations-management-team
Implement these strategies

Strategies and tactics for building Easy & Compelling Discovery on walmart.ca

  • ⛳️ Strategy 1: Enhance category-specific shopping tools

    • Implement advanced filtering options by price, customer ratings, and brand
    • Introduce a 'Best Seller' and 'Top Rated' badge system in each category
    • Develop a category-specific recommendation engine based on browsing and purchase history
    • Create thematic shopping guides and seasonal trends within each category
    • Incorporate video reviews and unboxing videos for top-rated products
    • Launch a live chat feature for product-specific inquiries
    • Deploy user-generated content specific to categories such as customer photos and tips
    • Enable wishlist and registry features tailored for different categories
    • Develop a mobile-friendly interface focused on category navigation
    • Regularly update category landing pages to highlight new arrivals and exclusives

  • ⛳️ Strategy 2: Improve trust and transparency with marketplace businesses

    • Implement a transparent seller rating system based on customer reviews
    • Create detailed seller profiles including company history and policies
    • Establish a 'Verified Seller' programme for high-quality marketplace businesses
    • Develop a mediation and resolution centre for dispute handling
    • Offer educational webinars for sellers on best practices and compliance
    • Include a marketplace guarantee programme for enhanced purchase protection
    • Provide real-time tracking and updates for marketplace orders
    • Encourage sellers to use Walmart fulfillment services for better reliability
    • Highlight top-performing marketplace businesses in a dedicated section
    • Offer regular feedback and analytics reports to sellers to improve their service

  • ⛳️ Strategy 3: Expand and support the seller platform

    • Streamline the seller onboarding process with step-by-step tutorials
    • Develop a detailed seller handbook covering all operational aspects
    • Offer a 24/7 helpline and dedicated account managers for seller support
    • Implement AI-driven tools for inventory and order management
    • Launch a seller community forum for advice and networking
    • Introduce promotional tools allowing sellers to create special offers and discounts
    • Provide detailed analytics on customer behaviour and sales performance
    • Organise quarterly virtual conferences for seller engagement
    • Integrate with popular ecommerce tools like Shopify and Magento
    • Run marketing campaigns to highlight unique products from marketplace sellers
discoverytrustdeveloperscustomer-supportmarketingproduct-management
Implement these strategies

Strategies and tactics for developing a Business Strategy for ChatGPT

  • ⛳️ Strategy 1: Expand market presence

    • Conduct market research to identify potential new market segments
    • Develop a marketing campaign to raise awareness in identified markets
    • Tailor ChatGPT features to cater to specific needs of new segments
    • Establish partnerships with relevant businesses and platforms
    • Localise products to adapt to different cultural and linguistic needs
    • Invest in performance marketing to target potential new users
    • Create training programs for businesses on integrating ChatGPT
    • Assure compliance with local regulations in new markets
    • Enhance customer support for international users
    • Monitor market performance and adjust strategies accordingly

  • ⛳️ Strategy 2: Enhance product features

    • Gather user feedback to identify popular feature requests
    • Conduct competitor analysis to benchmark features
    • Prioritise development of features that improve user experience
    • Implement routine updates to keep features innovative and relevant
    • Increase investment in research and development
    • Collaborate with tech innovators to introduce cutting-edge solutions
    • Offer customisable features for enterprise customers
    • Test new features with a beta audience for feedback
    • Monitor feature usage statistics to identify areas for improvement
    • Communicate new features clearly to users through updates

  • ⛳️ Strategy 3: Strengthen brand reputation

    • Develop a content strategy to broadcast success stories
    • Foster community engagement through social media platforms
    • Implement a feedback loop system with users for improvements
    • Ensure transparency in operations and data handling
    • Offer learning resources to showcase AI ethics and safety
    • Participate in industry events to build thought leadership
    • Run corporate social responsibility (CSR) initiatives
    • Implement loyalty programs to reward long-term users
    • Engage with media to highlight company achievements
    • Monitor online sentiment and actively manage public relations
market-expansionproduct-innovationmarket-researcherproduct-developermarketing-teamcustomer-support-team
Implement these strategies

Strategies and tactics for building a frozen food business

  • ⛳️ Strategy 1: Conduct market research

    • Identify target market demographics and preferences
    • Analyse competitors to understand their strengths and weaknesses
    • Conduct surveys and focus groups to gather consumer feedback
    • Evaluate the latest market trends and demands in frozen foods
    • Research suppliers for raw materials and packaging options
    • Identify potential distribution channels and partners
    • Study local, national, and international regulations for food businesses
    • Estimate market size and growth potential
    • Analyse pricing strategies used in the market
    • Draft a comprehensive market analysis report

  • ⛳️ Strategy 2: Develop a diverse product line

    • Create recipes for high-demand frozen food categories
    • Focus on offering a range of products, including vegetarian and gluten-free options
    • Develop a unique selling proposition (USP) for each product
    • Conduct taste tests to refine product flavours and quality
    • Ensure nutritional information and ingredient transparency
    • Source high-quality ingredients from reputable suppliers
    • Plan sustainable packaging solutions
    • Achieve necessary certifications and food safety compliance
    • Set competitive pricing aligning with value propositions
    • Establish partnerships with chefs or food scientists for product development

  • ⛳️ Strategy 3: Build brand awareness and distribution

    • Develop a brand identity, including logo and packaging design
    • Create a marketing plan to reach target customers
    • Leverage social media platforms to engage with potential customers
    • Establish a professional website showcasing products and ordering information
    • Engage influencers and bloggers to increase visibility
    • Participate in food trade shows and expos
    • Develop relationships with retailers and supermarkets for shelf placement
    • Explore online sales channels and partnerships
    • Implement a loyalty program or promotions to retain customers
    • Gather feedback and adjust marketing strategies accordingly
market-researchbrand-awarenessmarketing-managerproduct-developerresearch-and-developmentmarketing-and-branding
Implement these strategies

Strategies and tactics for leveraging AI for Strategy Consulting in SMEs

  • ⛳️ Strategy 1: Develop AI-Based Tools for Business Analysis

    • Identify key business analysis needs of SMEs to tailor AI tools
    • Collaborate with AI developers to create customized analytic tools
    • Test AI tools with a select group of SME clients for feedback
    • Iterate on the development based on client feedback
    • Ensure the tool is user-friendly and requires minimal technical knowledge
    • Create detailed educational resources for clients on using AI tools
    • Provide training sessions for SMEs on integrating AI into their business processes
    • Monitor performance and make adjustments to tools regularly
    • Offer ongoing technical support and advice to clients
    • Market AI tools highlighting their unique advantages for SMEs

  • ⛳️ Strategy 2: Enhance Consultant Skillsets in AI

    • Conduct an assessment of current AI knowledge among consultants
    • Develop a tailored training program focused on AI for business
    • Incorporate AI certification into professional development plans
    • Organize workshops and seminars featuring AI experts
    • Encourage consultants to participate in AI conferences and forums
    • Facilitate a knowledge-sharing platform within the company
    • Regularly update training materials to include the latest AI trends
    • Lead by example by having senior consultants champion AI initiatives
    • Recognise and reward consultants who excel in AI integration
    • Build partnerships with AI companies to stay at the leading edge

  • ⛳️ Strategy 3: Offer Bespoke AI Strategy Services to Clients

    • Conduct market research to understand AI needs and gaps in SMEs
    • Create a service package that includes AI-driven strategy development
    • Formulate case studies that demonstrate AI success stories in SMEs
    • Develop a strategic AI roadmap tailored to each SME client
    • Work closely with clients to integrate AI into their business processes seamlessly
    • Offer data analysis and predictive modelling to provide actionable insights
    • Host webinars and workshops to educate clients on AI benefits
    • Encourage ongoing client feedback to improve service offerings
    • Provide competitive pricing models to make AI services affordable
    • Build long-term client relationships by adapting strategies as their businesses grow
ai-integrationsme-consultingai-developerstrategy-consultantai-development-teamstrategic-consulting-team
Implement these strategies

Strategies and tactics for scaling a global gaming-based ecosystem

  • ⛳️ Strategy 1: Develop a comprehensive online course offering

    • Conduct market research to identify popular and relevant life-skills topics for neurodiverse communities
    • Collaborate with expert educators to create engaging and accessible course content
    • Implement a user-friendly platform for easy access to courses
    • Create flexible pricing models to cater to various financial abilities
    • Offer trial sessions or modules to attract potential users
    • Market online courses through social media, email campaigns, and partnerships with related organizations
    • Regularly update course content based on user feedback and new developments in the field
    • Provide certification or completion badges to enhance perceived value
    • Develop a referral program to encourage word-of-mouth marketing
    • Monitor and evaluate course performance using metrics to drive future improvements

  • ⛳️ Strategy 2: Expand membership models and community engagement

    • Create tiered membership plans offering varying levels of access and perks
    • Develop exclusive member content, such as webinars, Q&A sessions, and expert panels
    • Foster an inclusive online community through forums and social media groups
    • Organise virtual events to engage members and encourage interaction
    • Provide regular updates and communication to keep members informed and engaged
    • Incorporate member feedback into new feature developments
    • Offer membership discount codes for longer subscription commitments
    • Identify and collaborate with influencers to increase brand visibility
    • Implement a loyalty or rewards program to incentivise continued membership
    • Track engagement statistics to refine and optimize membership offerings

  • ⛳️ Strategy 3: Innovate and integrate game-based programs

    • Research successful game-based learning methodologies for neurodiverse youth
    • Partner with game developers to create bespoke programs aligned with life-skills learning objectives
    • Incorporate gamification elements like points, leaderboards, and achievements to motivate users
    • Test program iterations with focus groups to ensure efficacy and engagement
    • Ensure accessibility features are integrated into all game-based programs
    • Collect and analyse user data to inform ongoing program enhancements
    • Provide training for educators and facilitators on how to effectively deliver game-based learning
    • Explore cross-platform compatibility to widen the reach and accessibility
    • Collaborate with schools and organisations to integrate programs into existing curricula
    • Monitor trends in gaming and education tech to remain innovative and future-oriented
scalabilityinclusivityeducatorgame-developermarketing-teamresearch-and-development-team
Implement these strategies

How to track your Business Developer strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability