The strategy is aimed at scaling a global gaming-based ecosystem to benefit neurodiverse youth and young adults worldwide. It seeks to reduce dependence on support systems like NDIS by expanding Ignition Gamers through online courses, memberships, and game-based programs.
One approach involves developing an online course offering, with action items such as collaborating with expert educators and conducting market research to tailor content. For instance, flexible pricing and trial sessions can attract diverse financial backgrounds, while marketing through social platforms ensures broader reach.
Another strategy is expanding membership models, offering tiered plans, exclusive content, and loyalty programs to enhance community engagement. For example, virtual events and forums foster interaction, while influencer partnerships boost visibility.
Finally, innovating game-based programs incorporates gaming methodologies with life-skills learning objectives. By working with game developers and integrating gamification elements, the strategy aims to create engaging educational experiences that motivate users.
The strategies
⛳️ Strategy 1: Develop a comprehensive online course offering
- Conduct market research to identify popular and relevant life-skills topics for neurodiverse communities
- Collaborate with expert educators to create engaging and accessible course content
- Implement a user-friendly platform for easy access to courses
- Create flexible pricing models to cater to various financial abilities
- Offer trial sessions or modules to attract potential users
- Market online courses through social media, email campaigns, and partnerships with related organizations
- Regularly update course content based on user feedback and new developments in the field
- Provide certification or completion badges to enhance perceived value
- Develop a referral program to encourage word-of-mouth marketing
- Monitor and evaluate course performance using metrics to drive future improvements
⛳️ Strategy 2: Expand membership models and community engagement
- Create tiered membership plans offering varying levels of access and perks
- Develop exclusive member content, such as webinars, Q&A sessions, and expert panels
- Foster an inclusive online community through forums and social media groups
- Organise virtual events to engage members and encourage interaction
- Provide regular updates and communication to keep members informed and engaged
- Incorporate member feedback into new feature developments
- Offer membership discount codes for longer subscription commitments
- Identify and collaborate with influencers to increase brand visibility
- Implement a loyalty or rewards program to incentivise continued membership
- Track engagement statistics to refine and optimize membership offerings
⛳️ Strategy 3: Innovate and integrate game-based programs
- Research successful game-based learning methodologies for neurodiverse youth
- Partner with game developers to create bespoke programs aligned with life-skills learning objectives
- Incorporate gamification elements like points, leaderboards, and achievements to motivate users
- Test program iterations with focus groups to ensure efficacy and engagement
- Ensure accessibility features are integrated into all game-based programs
- Collect and analyse user data to inform ongoing program enhancements
- Provide training for educators and facilitators on how to effectively deliver game-based learning
- Explore cross-platform compatibility to widen the reach and accessibility
- Collaborate with schools and organisations to integrate programs into existing curricula
- Monitor trends in gaming and education tech to remain innovative and future-oriented
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
