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2 strategies and tactics for Discovery

What is Discovery strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Finding the right Discovery strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Discovery strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Discovery strategy examples

You will find in the next section many different Discovery tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for building Easy & Compelling Discovery on walmart.ca

  • ⛳️ Strategy 1: Enhance category-specific shopping tools

    • Implement advanced filtering options by price, customer ratings, and brand
    • Introduce a 'Best Seller' and 'Top Rated' badge system in each category
    • Develop a category-specific recommendation engine based on browsing and purchase history
    • Create thematic shopping guides and seasonal trends within each category
    • Incorporate video reviews and unboxing videos for top-rated products
    • Launch a live chat feature for product-specific inquiries
    • Deploy user-generated content specific to categories such as customer photos and tips
    • Enable wishlist and registry features tailored for different categories
    • Develop a mobile-friendly interface focused on category navigation
    • Regularly update category landing pages to highlight new arrivals and exclusives

  • ⛳️ Strategy 2: Improve trust and transparency with marketplace businesses

    • Implement a transparent seller rating system based on customer reviews
    • Create detailed seller profiles including company history and policies
    • Establish a 'Verified Seller' programme for high-quality marketplace businesses
    • Develop a mediation and resolution centre for dispute handling
    • Offer educational webinars for sellers on best practices and compliance
    • Include a marketplace guarantee programme for enhanced purchase protection
    • Provide real-time tracking and updates for marketplace orders
    • Encourage sellers to use Walmart fulfillment services for better reliability
    • Highlight top-performing marketplace businesses in a dedicated section
    • Offer regular feedback and analytics reports to sellers to improve their service

  • ⛳️ Strategy 3: Expand and support the seller platform

    • Streamline the seller onboarding process with step-by-step tutorials
    • Develop a detailed seller handbook covering all operational aspects
    • Offer a 24/7 helpline and dedicated account managers for seller support
    • Implement AI-driven tools for inventory and order management
    • Launch a seller community forum for advice and networking
    • Introduce promotional tools allowing sellers to create special offers and discounts
    • Provide detailed analytics on customer behaviour and sales performance
    • Organise quarterly virtual conferences for seller engagement
    • Integrate with popular ecommerce tools like Shopify and Magento
    • Run marketing campaigns to highlight unique products from marketplace sellers
discoverytrustdeveloperscustomer-supportmarketingproduct-management
Implement these strategies

Strategies and tactics for launching a new feature for brand discovery

  • ⛳️ Strategy 1: Conduct market research

    • Identify target customer demographics
    • Analyse competitors' similar features
    • Survey existing customers for preferences
    • Identify trending brands in the market
    • Study user behavior analytics on current site
    • Consult industry reports on brand discovery
    • Conduct focus groups with potential users
    • Analyse social media trends relevant to brands
    • Research tech requirements for implementation
    • Determine potential partnerships with new brands

  • ⛳️ Strategy 2: Develop and test the feature

    • Define technical specifications for the feature
    • Draft wireframes and user flows
    • Conduct user experience design reviews
    • Develop a prototype of the feature
    • Implement feedback from initial testing
    • Set up a beta testing group
    • Collect and analyse beta tester feedback
    • Refine the feature based on feedback
    • Conduct performance and security testing
    • Prepare the final version for launch

  • ⛳️ Strategy 3: Create a marketing and launch plan

    • Develop a detailed launch timeline
    • Craft key messaging and value proposition
    • Design promotional materials and content
    • Set up a dedicated landing page
    • Plan an email marketing campaign
    • Coordinate with PR for media coverage
    • Engage influencers to promote the feature
    • Schedule social media posts
    • Organise a launch event or webinar
    • Monitor post-launch user engagement and feedback
brand-discoverymarket-researchmarketerdeveloperproduct-developmentmarketing
Implement these strategies

How to track your Discovery strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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