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10 strategies and tactics for Digital Marketing Manager

What is Digital Marketing Manager strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Finding the right Digital Marketing Manager strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Digital Marketing Manager strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Digital Marketing Manager strategy examples

We've added many examples of Digital Marketing Manager tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for developing LinkedIn Strategy for TRP Global Digital Marketing

  • ⛳️ Strategy 1: Optimise company profile

    • Update the company overview with relevant keywords
    • Include a professional cover image that represents the brand
    • Ensure all contact information is current and correct
    • Use a consistent brand voice in all descriptions
    • Highlight recent achievements and updates in the company summary
    • Regularly update the company logo and branding materials
    • Include a link to the company website and other social media
    • Implement a consistent posting schedule
    • Seek customer testimonials to display in the profile
    • Utilise the call-to-action button effectively

  • ⛳️ Strategy 2: Engage with the LinkedIn community

    • Join relevant LinkedIn groups related to digital marketing
    • Start discussions and participate in threads with valuable input
    • Connect with industry leaders and influencers
    • Comment thoughtfully on posts from your network
    • Share and endorse content from partners and collaborators
    • Create polls to engage audience and gather insights
    • Share news and insights from industry-leading publications
    • Encourage employees to engage with the company content
    • Respond promptly to messages and comments
    • Host and participate in LinkedIn events and webinars

  • ⛳️ Strategy 3: Create valuable content

    • Develop a content calendar that aligns with digital marketing trends
    • Share case studies showcasing TRP Global's successes
    • Publish articles on current digital marketing challenges and solutions
    • Create a series of educational videos on industry topics
    • Design infographics for quick insights and visual engagement
    • Share behind-the-scenes glimpses of company culture
    • Feature stories from satisfied clients as posts
    • Regularly post about industry news with personal commentary
    • Use hashtags relevant to the content and industry
    • Analyse engagement metrics to refine content strategy
linkedindigital-marketingdigital-marketing-managersocial-media-specialistmarketing-teamcontent-creation-team
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Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for driving Sales Through Integrated Marketing

  • ⛳️ Strategy 1: Enhance visibility with traditional marketing

    • Install 10+ banners in high-traffic MIDC zones and nearby towns
    • Highlight USPs such as affordable pricing and strategic location on hoardings
    • Organise regular on-site activities showcasing the plots and amenities
    • Offer guided tours for potential buyers to boost engagement
    • Schedule exclusive meetups with MIDC industry owners to pitch commercial plots
    • Publish advertisements in local newspapers targeting regional investors
    • Place adverts in magazines that are popular among the target audience
    • Partner with local businesses for cross-promotional activities
    • Distribute brochures in nearby residential areas and industries
    • Run weekly pop-up stalls at local marketplaces to engage with citizens

  • ⛳️ Strategy 2: Scale reach through digital marketing

    • Launch Google Search Ads targeting keywords like 'NA plots in Kurkumbh'
    • Implement Display Ads to retarget users interested in real estate
    • Develop Meta Ads with a focus on investors aged 30-50 in Pune
    • Utilise ad formats such as carousel ads and testimonial videos on social media
    • Promote site walkthroughs and client testimonials on YouTube
    • Optimise Google My Business profile with updated photos and reviews
    • Enhance local SEO to rank higher in searches like 'Plots in Kurkumbh MIDC'
    • Schedule regular updates on all digital platforms for consistent engagement
    • Track and analyse metrics for ad performance improvements
    • Develop retargeting strategies based on user interactions

  • ⛳️ Strategy 3: Build trust through content marketing

    • Publish blog articles on topics like 'Top Investment Opportunities Near Pune'
    • Create and share social media stories of site updates and testimonials
    • Design an email campaign with newsletters highlighting exclusive offers
    • Produce engaging videos such as drone shots of the site
    • Explain the benefits of different plot types through video content
    • Release video success stories of past customer experiences
    • Share client testimonials on all major social media platforms
    • Develop a seasonal content calendar for regular posting
    • Collaborate with local influencers for greater content reach
    • Use analytics to inform content strategy adjustments
integrated-marketingdrive-salesmarketing-managerdigital-strategistsales-teamcontent-development-team
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Strategies and tactics for recruiting Malaysian postgraduate students

  • ⛳️ Strategy 1: Leverage digital marketing channels

    • Develop targeted advertisements for Malaysian audiences on social media platforms like Facebook and Instagram
    • Utilise Google Ads with keywords focused on studying abroad and postgraduate opportunities
    • Create engaging content highlighting the benefits of studying at SMU, tailored for Malaysian students
    • Set up email marketing campaigns targeting prospective students who have expressed interest
    • Optimise the university website for SEO with Malaysian-specific search terms
    • Host virtual open days and webinars specifically for students from Malaysia
    • Collaborate with Malaysian influencers in the education sector to promote SMU
    • Produce testimonial videos from current Malaysian students and alumni at SMU
    • Utilise LinkedIn for targeted promotions aimed at mid-career professionals in Malaysia
    • Monitor and track the performance of all digital campaigns to optimise for better results

  • ⛳️ Strategy 2: Establish partnerships with local institutions

    • Identify top Malaysian universities and institutions for potential partnerships
    • Propose exchange programmes or collaborative projects between SMU and Malaysian institutions
    • Attend education fairs and conferences in Malaysia to network with institutional representatives
    • Collaborate with Malaysian educational agencies to promote SMU courses
    • Organise joint webinars with Malaysian universities showcasing educational pathways
    • Develop dual-degree or certificate programmes with Malaysian institutions
    • Host faculty exchange programmes to foster closer academic connections
    • Offer exclusive scholarships or financial aid packages for students from partner institutions
    • Create a Malaysian student ambassador programme to promote SMU at local universities
    • Run joint research initiatives to showcase academic synergy between SMU and Malaysian institutions

  • ⛳️ Strategy 3: Enhance alumni involvement for outreach

    • Create an alumni network specifically for SMU graduates in Malaysia
    • Organise networking events and career fairs in Malaysia featuring alumni success stories
    • Develop mentorship programmes connecting alumni with prospective students
    • Identify key alumni working in the education sector and engage them in recruitment efforts
    • Leverage alumni testimonials in promotional materials and recruitment campaigns
    • Host panel discussions with alumni focusing on the benefits of studying at SMU
    • Create an alumni advisory board to provide insights on improving recruitment efforts
    • Utilise alumni connections to foster relationships with Malaysian academic communities
    • Run social media campaigns featuring alumni achievements to inspire prospective students
    • Encourage alumni to be guest lecturers or speakers at events targeting Malaysian audiences
digital-marketingpartnershipsmarketing-manageralumni-coordinatordigital-marketing-teampartnership-development-team
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Strategies and tactics for increasing Sales for Used Vehicles

  • ⛳️ Strategy 1: Enhance Digital Marketing Efforts

    • Conduct a website audit to ensure an optimal user experience
    • Utilise search engine optimisation for higher search rankings
    • Leverage social media platforms with targeted advertisements to reach potential buyers
    • Create engaging content about available vehicles to attract interest
    • Implement an email marketing campaign to reach previous customers and potential leads
    • Use online reviews to build credibility and trust among potential buyers
    • Utilise Google Ads targeting keywords related to used vehicles
    • Engage with automotive forums and social media groups to expand reach
    • Analyse digital marketing metrics weekly to adjust strategies accordingly
    • Implement retargeting campaigns to re-engage with previous website visitors

  • ⛳️ Strategy 2: Improve Customer Experience

    • Train sales staff on customer service best practices
    • Offer flexible financing options to appeal to more customers
    • Provide detailed and transparent vehicle history reports
    • Offer free test drives to potential buyers
    • Facilitate an easy and smooth purchasing process with all necessary paperwork ready
    • Develop a customer follow-up system to gather feedback post-purchase
    • Implement a referral program to incentivise previous customers to bring new buyers
    • Ensure a clean and welcoming showroom environment
    • Provide virtual tour options for customers unable to visit in person
    • Regularly assess customer satisfaction and make improvements as needed

  • ⛳️ Strategy 3: Expand Inventory and Network

    • Establish partnerships with local auto repair shops for potential leads
    • Identify and attend local auto auctions for acquiring new inventory
    • Diversify vehicle inventory to cater to different customer preferences
    • Build relationships with other dealerships for mutually beneficial deals
    • Collaborate with local businesses for cross-promotions
    • Identify high-demand vehicle trends and adjust inventory accordingly
    • Develop a trade-in programme to encourage more vehicle acquisitions
    • Explore online platforms for additional inventory purchase options
    • Regularly evaluate the performance of each vehicle in inventory
    • Assess and collaborate with third-party delivery services for wider reach
digital-marketingcustomer-experiencesales-managermarketing-specialistdigital-marketing-teamcustomer-service-team
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Strategies and tactics for increasing food industry sales for restaurant

  • ⛳️ Strategy 1: Enhance customer experience

    • Train staff on customer service and hospitality skills
    • Improve restaurant ambiance with updated decor and lighting
    • Reduce wait times by optimising kitchen processes
    • Develop a loyalty programme to reward repeat customers
    • Encourage customer feedback and implement constructive suggestions
    • Provide special dietary options to cater to diverse preferences
    • Utilise technology to streamline reservation and ordering processes
    • Host themed nights or events to attract different customer segments
    • Offer complimentary items for occasions like birthdays or anniversaries
    • Ensure cleanliness and hygiene in all areas of the restaurant

  • ⛳️ Strategy 2: Leverage digital marketing

    • Create engaging social media profiles on platforms like Instagram and Facebook
    • Post regular updates showcasing menu items and promotions
    • Collaborate with food influencers to reach new audiences
    • Invest in online advertising targeting local audience demographics
    • Encourage online reviews on platforms like Google and Tripadvisor
    • Implement an email marketing campaign to inform customers about offers
    • Develop a user-friendly website with an online booking system
    • Utilise SEO techniques to improve search engine visibility
    • Offer exclusive deals to followers on social media platforms
    • Run targeted promotions during special dates or holidays

  • ⛳️ Strategy 3: Expand menu and service offerings

    • Introduce seasonal or limited-time menu items to create excitement
    • Implement delivery and takeout services to reach more customers
    • Develop partnerships with food delivery platforms
    • Offer catering services for events and corporate functions
    • Create a branded merchandise line such as sauces or condiments
    • Incorporate alcohol or speciality beverages into the menu where applicable
    • Host cooking classes or tasting events to engage with the community
    • Analyse sales data to remove underperforming menu items
    • Explore sustainable and local sourcing to appeal to eco-conscious consumers
    • Conduct regular market research to identify trends and adapt offerings
customer-experiencedigital-marketingmarketing-managerrestaurant-managerfood-and-beverage-teammarketing-team
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Strategies and tactics for recovering Sales

  • ⛳️ Strategy 1: Identify and target your key customer segments

    • Conduct market research to identify key customer segments
    • Analyse current sales data to find top-performing customer groups
    • Create detailed customer personas for these segments
    • Develop targeted marketing messages tailored to these segments
    • Allocate marketing budget towards these key segments
    • Organise focus groups or interviews to gather feedback from these segments
    • Refine products or services based on customer feedback
    • Engage with these segments on their preferred social media platforms
    • Offer exclusive deals or discounts to these customer groups
    • Monitor performance and adjust strategy accordingly based on sales data

  • ⛳️ Strategy 2: Enhance online presence and digital marketing efforts

    • Revamp the website for better user experience and conversion optimisation
    • Optimise website for search engines with updated SEO practices
    • Increase online advertising spend on platforms that reach your audience
    • Develop engaging content that addresses customer needs and interests
    • Implement retargeting campaigns to reach previous website visitors
    • Leverage email marketing with personalised and automated campaigns
    • Use social media analytics to target ads effectively
    • Host virtual events or webinars to showcase products
    • Collaborate with influencers or bloggers to boost brand visibility
    • Track digital marketing KPIs to refine and improve strategies

  • ⛳️ Strategy 3: Improve product offerings and customer experience

    • Conduct a competitor analysis to benchmark product features
    • Solicit feedback from recent customers on product and service improvements
    • Enhance after-sales support with quick response systems
    • Implement loyalty programs to reward repeat customers
    • Offer bundled products or services at a discounted rate
    • Train sales staff on delivering exceptional customer service
    • Introduce new product versions or services to meet market demands
    • Simplify the purchase process to increase conversion rates
    • Ensure stock availability and timely delivery to avoid customer dissatisfaction
    • Measure customer satisfaction regularly and act on insights
customer-engagementdigital-marketingmarketing-managersales-analystproduct-development-teamdigital-marketing-team
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Strategies and tactics for driving sales volume and brand awareness for own-brand frozen potatoes

  • ⛳️ Strategy 1: Leverage strategic partnerships with retail chains

    • Identify and evaluate potential retail chain partners that align with brand values
    • Develop customised proposals highlighting unique benefits for each potential partner
    • Negotiate favourable terms for shelf space and promotional support
    • Collaborate with partners on joint marketing campaigns to boost visibility
    • Conduct in-store demonstrations and sampling sessions to increase trial
    • Utilise digital platforms of retail partners for targeted marketing campaigns
    • Set clear objectives and KPIs for each partnership to measure success
    • Regularly review performance data and adjust strategies as needed
    • Build strong relationships with retailers through consistent communication
    • Expand partnerships to additional retail chains based on successful results

  • ⛳️ Strategy 2: Enhance brand presence through digital marketing

    • Develop a comprehensive digital marketing plan aiming to increase brand recognition
    • Create engaging social media content that highlights the unique attributes of the product
    • Implement influencer marketing campaigns with food bloggers and chefs
    • Optimise SEO for the own-brand frozen potatoes website to increase organic traffic
    • Launch targeted online advertising campaigns using platforms like Facebook and Google Ads
    • Encourage user-generated content and reviews via social proof mechanics
    • Utilise email marketing to keep the brand top-of-mind with existing customers
    • Host online cooking contests featuring the own-brand frozen potatoes
    • Track and analyse digital marketing analytics to refine strategies
    • Maintain an active blog with recipes and tips featuring the product

  • ⛳️ Strategy 3: Boost product visibility through innovative packaging

    • Design eye-catching packaging that reflects the brand's identity and values
    • Incorporate eco-friendly materials to appeal to environmentally conscious consumers
    • Highlight key features and benefits prominently on the packaging
    • Include QR codes on packaging that link to recipes and preparation tips
    • Conduct consumer research to gather feedback on current packaging and preferences
    • Position the product in high-visibility areas in retail stores with attractive displays
    • Offer limited edition packaging for special occasions to create buzz
    • Collaborate with packaging designers to make the product stand out on shelves
    • Consistently review competitor packaging trends and adjust accordingly
    • Implement regular design updates to keep packaging fresh and appealing
brand-awarenessdigital-marketingmarketing-managerretail-partnership-coordinatorbranding-teamdigital-marketing-team
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Strategies and tactics for establishing Atlantis Holidays as a Premier Luxury Travel Brand

  • ⛳️ Strategy 1: Develop a multi-channel digital marketing approach

    • Create engaging Instagram and TikTok Reels that showcase luxury destinations and unique travel experiences
    • Partner with luxury travel influencers to promote Atlantis as a 'Travel Designer'
    • Design and launch paid advertising campaigns on Google and Facebook targeting luxury travel keywords
    • Develop SEO-driven blog content about 'Top Luxury Destinations in 2025'
    • Create a retargeting campaign on Facebook and Google to re-engage visitors who did not convert
    • Utilise AI-powered chatbots on the website to assist and guide visitors
    • Track engagement rates on Instagram and TikTok, ensuring optimisation over time
    • Measure website traffic and lead generation from all paid ad efforts
    • Continually optimise marketing efforts based on analytics data
    • Regularly review the booking conversion rate from digital campaigns to refine strategies

  • ⛳️ Strategy 2: Engage in influencer and user-generated content collaborations

    • Identify and collaborate with health and wellness influencers to promote spa retreats and yoga resorts
    • Draft SEO content focusing on 'Luxury Wellness Retreats' and 'Best Medical Tourism Packages'
    • Launch targeted LinkedIn and Facebook ads geared towards health-conscious professionals
    • Establish partnerships with health clinics and wellness brands for joint marketing initiatives
    • Implement a tracking system to gauge wellness package inquiries
    • Monitor the Click-Through Rate (CTR) for targeted ad campaigns
    • Leverage social media to display user-generated content showcasing positive client experiences
    • Foster relationships with influencers to promote long-term brand loyalty
    • Educate influencer partners about brand values and luxury offerings
    • Evaluate conversion rates from clinic referrals and adjust collaborations accordingly

  • ⛳️ Strategy 3: Strengthen corporate travel and MICE market presence

    • Enhance LinkedIn marketing efforts with direct outreach to corporate decision-makers
    • Produce case studies highlighting successful events, such as those with the Sharjah Women Council
    • Build an affiliate program designed for travel and event companies to drive B2B referrals
    • Utilise email marketing and retargeting ads to nurture B2B leads
    • Establish automation processes for efficient lead management and conversion tracking
    • Develop metrics for tracking new B2B partnerships
    • Regularly assess inquiry and conversion data from LinkedIn ad campaigns
    • Analyse the return on investment (ROI) from corporate events hosted
    • Host webinars with potential corporate clients to showcase offerings
    • Foster long-term relationships with key stakeholders within the corporate travel sector
influencer-marketingluxury-traveldigital-marketerinfluencer-managermarketing-teamcontent-creation-team
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Strategies and tactics for generating Leads at Slush Event

  • ⛳️ Strategy 1: Leverage targeted digital marketing

    • Conduct audience analysis to identify key personas among Slush attendees
    • Create a targeted advertising campaign on LinkedIn and Twitter to reach potential leads
    • Develop engaging content related to the event to share on social media
    • Set up a landing page dedicated to capturing leads from the campaign
    • Utilise retargeting ads to re-engage visitors who interact with your posts or webpage
    • Allocate $10,000 towards paid social media promotions to ensure visibility
    • Use interactive content such as polls or quizzes to engage the audience
    • Schedule daily updates and reminders leading up to the event
    • Encourage registrations with a special offer or downloadable content
    • Analyse campaign performance daily and adjust strategies as necessary

  • ⛳️ Strategy 2: Enhance on-site presence and networking

    • Design an engaging booth with clear calls to action and capture mechanisms
    • Train event staff to effectively engage and qualify leads
    • Distribute promotional materials that encourage future interaction
    • Organise mini-events or demos at your stand to attract attention
    • Utilise a lead capture app to efficiently collect attendee information
    • Create a networking schedule for key team members to engage targeted attendees
    • Offer exclusive meet-and-greet sessions with industry leaders at your booth
    • Incorporate a creative giveaway linked to lead capture criteria
    • Set a daily lead generation goal for the event team
    • Prepare follow-up communication templates for swift post-event outreach

  • ⛳️ Strategy 3: Conduct engaging pre-event and post-event webinars

    • Identify relevant topics that align with the interests of Slush attendees
    • Secure notable speakers or partners for the webinars to increase attendance
    • Promote webinars via email invitations to pre-registered Slush attendees
    • Use social media to create buzz around the upcoming webinars
    • Host a pre-event webinar to provide valuable insights and capture registration details
    • Encourage webinar participants to book meetings at Slush or visit your booth
    • Collect and analyse participant data to identify high-potential leads
    • Plan a post-event webinar to deepen engagement and nurture captured leads
    • Ensure webinars are interactive, offering Q&A sessions to engage participants
    • Follow up with webinar participants with tailored offers and content
digital-marketinglead-generationmarketing-managerevent-coordinatormarketing-teamsales-team
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How to track your Digital Marketing Manager strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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