The strategy to promote the Emergency Department of a new hospital in Hyderabad is multifaceted, designed to establish the hospital's brand and outshine competitors. The first approach is leveraging community engagement. The hospital plans to organize health awareness camps and collaborate with schools and colleges for first-aid training. By sponsoring community events and creating partnerships with local leaders, the hospital aims to build goodwill and enhance visibility.
Utilization of digital and social media marketing will play a crucial role. The hospital intends to develop a strong online presence, run targeted ads, and engage with online health forums. Through collaborations with influencers and offering virtual tours, they aim to engage a broad audience.
Enhancing direct communication and partnerships focuses on collaboration with local clinics and businesses to foster patient referrals and support. Dedicated hotline services, referral programs, and alliances with corporate organizations and insurance companies are key components to ensure comprehensive coverage and immediate assistance.
The strategies
⛳️ Strategy 1: Leverage community engagement
- Organise health awareness camps in local communities to educate residents about emergency care
- Collaborate with local schools and colleges to conduct first-aid training sessions
- Sponsor community events to increase hospital visibility and build goodwill
- Develop partnerships with local religious and community leaders to advocate for the hospital
- Create a panel of local brand ambassadors by involving influential community members
- Offer free first-response training workshops for local residents
- Host health talks and workshops at various community centres and clubs
- Engage with local businesses to provide health seminars and talks during employee wellness programmes
- Participate in local fairs and expos to educate attendees about emergency services
- Distribute educational materials about emergency preparedness in collaboration with local NGOs
⛳️ Strategy 2: Utilise digital and social media marketing
- Develop a strong social media presence with regular updates about the hospital’s services and success stories
- Run targeted social media ads focused on emergency healthcare and key differentiators
- Create and share engaging content, such as patient testimonials, educational videos, and emergency tips
- Engage with online health forums and communities to raise awareness about the hospital
- Participate in local doctor discussion forums to establish presence among healthcare professionals
- Collaborate with well-known local bloggers and influencers to review and recommend the hospital
- Offer virtual tours of the emergency department on popular video platforms
- Implement an online feedback system to engage with and address patient queries or concerns
- Develop an informative and mobile-friendly hospital website with emergency contact features
- Operate an emergency department blog with entries about health tips, innovations, and hospital updates
⛳️ Strategy 3: Enhance direct communication and partnerships
- Create special referral programs with local clinics and physicians to encourage patient recommendations
- Provide dedicated hotline services for immediate contact with emergency specialists
- Establish partnerships with corporate organisations to offer preferred emergency services
- Launch direct mail campaigns to local households with information on emergency services and benefits
- Engage local government bodies to support hospital initiatives during emergencies
- Build alliances with insurance companies to ensure better coverage for potential patients
- Host special tours and open days for local general practitioners and healthcare providers
- Conduct staff visits to neighbourhood healthcare centres to provide information and build relationships
- Inform key emergency responders, like police and fire departments, about the hospital facilities
- Coordinate regular meetings with community health boards to discuss and align on emergency care needs
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
