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Pricing metrics and KPIs

What are Pricing metrics?

Crafting the perfect Pricing metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

Find Pricing metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Pricing metrics and KPIs

Metrics for Coverage and Pricing Strategy

  • 1. Coverage Area Percentage

    The proportion of geographic areas covered by a product or service compared to the total available areas nationwide

    What good looks like for this metric: 80% coverage is typical for national brands

    Ideas to improve this metric
    • Expand coverage to underserved areas
    • Collaborate with local distributors
    • Invest in infrastructure enhancements
    • Analyse competitor coverage
    • Leverage digital platforms for broader reach

  • 2. Average Pricing

    The typical price of a product or service across different regions, considering regional economic differences

    What good looks like for this metric: Maintain within 10% of the industry average

    Ideas to improve this metric
    • Conduct market research to determine optimal pricing
    • Adjust pricing based on regional demand
    • Implement dynamic pricing strategies
    • Offer value-added services to justify price points
    • Monitor competitor pricing regularly

  • 3. Customer Satisfaction Index

    A measure of how satisfied customers are with the coverage and pricing of a product or service

    What good looks like for this metric: Aim for a satisfaction score of 80 or above

    Ideas to improve this metric
    • Improve customer support services
    • Gather regular feedback for product improvement
    • Ensure pricing transparency
    • Enhance user experience across all touchpoints
    • Personalise customer interactions

  • 4. Market Penetration Rate

    The percentage of the target market that has purchased a product nationwide

    What good looks like for this metric: 25% penetration is a common benchmark for established products

    Ideas to improve this metric
    • Increase marketing efforts in low-penetration areas
    • Run promotional campaigns to boost adoption
    • Expand product offerings to meet diverse needs
    • Utilise online platforms for wider reach
    • Enhance brand visibility through partnerships

  • 5. Revenue Growth Rate

    The annualised percentage increase in revenue attributed to improved coverage and pricing strategies

    What good looks like for this metric: 5-10% annual growth is generally considered healthy

    Ideas to improve this metric
    • Optimise pricing for higher value offerings
    • Enhance sales channels to boost revenue
    • Introduce new products to capture more market share
    • Expand into new geographic markets
    • Improve customer retention strategies
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Implement these metrics

Tracking your Pricing metrics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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