Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Startup Growth OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Startup Growth to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Startup Growth OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
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Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Startup Growth OKRs examples
We've added many examples of Startup Growth Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to successfully launch startup
ObjectiveSuccessfully launch startup
KRSecure initial funding of at least $50K
Set up pitches with interested investors
Develop a detailed business plan highlighting investment value
Identify potential investors in the chosen industry
KRAchieve steady user growth rate of 20% month on month
Identify and target a specific user demographic via social media campaigns
Implement a customer referral program with incentives
Optimize SEO strategies for increased organic user traffic
KROnboard first 100 users
Provide personalized support for early users
Launch marketing campaign to attract initial users
Develop a comprehensive, user-friendly onboarding guide
OKRs to get a solid growth engine
ObjectiveCreate a solid growth engine
KRIncrease weekly leads by 30%
KRWe're getting 0.1 leads/active customer/week
KR30% of new leads start a trial
OKRs to launch a high growth and profitable tech startup
ObjectiveLaunch a high growth and profitable tech startup
KRDevelop a minimum viable product, tested and approved by a focus group of 25 participants
Create and test the product with focus group
Implement changes based on feedback
Identify key features for the minimum viable product
KRSecure funding worth at least $1M from reliable investors
Schedule and conduct persuasive pitch meetings with investors
Develop a compelling business proposal showcasing ROI
Research and create a list of potential reliable investors
KRAssemble a cohesive team of 5 skilled professionals for key operations
Identify required skills for key operations team roles
Source potential candidates through networking or recruiting
Conduct interviews and select final team members
OKRs to scale the startup to achieve unicorn status
ObjectiveScale the startup to achieve unicorn status
KRExpand customer base by acquiring 100 new clients
Identify target market segments and prioritize based on potential revenue and fit
Develop targeted marketing campaigns to attract potential clients from identified segments
Establish strategic partnerships with complementary businesses to leverage their customer base
Implement referral program to encourage existing clients to refer friends and colleagues
KRsecure $10 million in funding from investors
Identify and approach potential investors with a tailored and persuasive investment proposal
Develop and demonstrate a solid growth strategy and execution plan to convince investors
Create a compelling pitch deck highlighting the market potential, competitive advantage, and financial projections
Conduct thorough due diligence to ensure investors' trust by providing accurate financial information and projections
KRIncrease monthly revenue by 30%
KRAchieve a user retention rate of 80%
Implement personalized notifications and incentives to encourage users to stay active
Improve user onboarding process to enhance engagement and reduce churn
Continuously analyze user behavior data to optimize the app experience and prevent attrition
Conduct regular user surveys to identify pain points and address them promptly
OKRs to encourage user referrals
ObjectiveAccelerate momentum with user referrals
KRIncrease weekly in-app referrals from 1.5 to 2.5/week
Add referral link in footer of weekly customer comms
Improve visibility of referral actions
KRPublish 5 case studies from top customers
Identify top 10 customers for case studies
Secure 5 interviews
KRSecure 20 new G2 reviews score 4+ stars
Contact 40 users scoring us NPS 9+ and ask for a review
OKRs to help customers expand usage faster
ObjectiveHelp customers expand faster
KR25% of new customers expand to 5+ users in their first week.
Include step to invite team in the onboarding process
Add domain sharing marketing email to the drip feed
KR60% of customers have turned on the team domain sharing
Publish post explaining the benefits of using the platform with a team
Run special marketing campaign to increase activation
OKRs to develop a new in-product referrals program
ObjectiveDevelop a new in-product referrals program
KRImprove onboarding of referred users to keep conversion above 40%
KRGet 3 referrals per customers on average across all accounts
Identify opportunities for network effects
KRGet 60% of new customer accounts to refer at least one other customer
Add referral step in the onboarding drip feed
Create incentive to reward customers for referring users
Startup Growth OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
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OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Startup Growth OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to strengthen and Revitalize Marketing Department Functionality
OKRs to elevate skills and effectiveness as a product owner
OKRs to improve organizational DevOps practices with DORA
OKRs to improve our team's productivity and efficiency
OKRs to improve employee wellbeing
OKRs to enhance capabilities for physical security systems management