Get Tability: OKRs that don't suck | Learn more →

6 OKR examples for Sales Volume

Write perfect OKRs with Tability AI – try it free with 5k credits

Use Tability to generate OKRs and initiatives in seconds.

tability.io

What are Sales Volume OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Sales Volume to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Sales Volume OKRs examples

We've added many examples of Sales Volume Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to boost sales volumes of the specific module

  • ObjectiveBoost sales volumes of the specific module
  • KRExpand customer base by acquiring 20% more new customers
  • TaskImplement a referral program to incentivize current customers
  • TaskEnhance customer service for improved client satisfaction and retention
  • TaskIncrease online marketing campaigns targeting potential customers
  • KRImprove selling process to achieve 15% increased conversion rates
  • TaskImplement data tracking to monitor conversion rates and success
  • TaskDevelop targeted sales training to enhance team's selling skills
  • TaskOptimize product presentation to increase customer engagement
  • KRUpsell module to 10% of existing clients, increasing the average transaction value
  • TaskDevelop a compelling sales pitch highlighting the module's additional value
  • TaskIdentify top spending clients who can potentially utilize the upsell module
  • TaskConduct personalized outreach campaigns promoting the new upsell module offering

OKRs to drive significant growth in sales volume next quarter

  • ObjectiveDrive significant growth in sales volume next quarter
  • KRIncrease monthly sales by a minimum of 15% each month
  • TaskTrain sales team on advanced selling techniques
  • TaskImprove post-sales customer services to ensure repeat purchases
  • TaskImplement aggressive promotional campaigns targeting potential clients
  • KRMinimize sales cycle length by 10%
  • TaskTrain staff on efficient customer communication and sales tactics
  • TaskImplement customer relationship management software for streamlining sales processes
  • TaskImprove lead qualification practices to focus on high-conversion prospects
  • KRAchieve 20% conversion rate on sales leads
  • TaskEnhance site design for optimal user experience
  • TaskTrain sales team on effective closing strategies
  • TaskImplement creative and personalized email marketing campaigns

OKRs to double Accelerator's demo call volume

  • ObjectiveDouble Accelerator's demo call volume
  • KRIncrease leads pipeline by 40% through targeted marketing campaigns
  • TaskIdentify key demographics for targeted marketing campaigns
  • TaskImplement campaigns and track conversion rates
  • TaskDevelop compelling and personalized advertising content
  • KRImprove demo call schedule efficiency by 20% to host more calls
  • TaskPrioritize and batch similar demo calls together
  • TaskImplement time-saving tools to automate the scheduling process
  • TaskReduce unnecessary call duration by streamlining demo content
  • KRElevate conversion rate of leads to demo calls by 30%
  • TaskEnhance demo call scripts to better engage leads
  • TaskImplement a targeted follow-up strategy for all leads
  • TaskInvest in additional conversion rate optimization tools

OKRs to significantly boost the volume of lead generation

  • ObjectiveSignificantly boost the volume of lead generation
  • KRAchieve a 25% increase in website traffic through targeted digital marketing
  • TaskImplement targeted social media advertising campaigns
  • TaskCreate engaging content to stimulate user sharing
  • TaskDevelop a strategic SEO plan to boost organic website traffic
  • KRImplement 3 new lead generation strategies to create diverse channels
  • TaskIdentify potential new channels for effective lead generation
  • TaskBegin implementing these strategies across the channels
  • TaskDevelop and finalize strategies for each chosen channel
  • KRIncrease lead conversion rate by 15% through improved sales engagement
  • TaskEnhance sales scripts to better target and engage leads
  • TaskImplement a personalized follow-up system for potential leads
  • TaskProvide continuous sales team training on customer engagement techniques

OKRs to boost sales volume and ensure long-term company sustainability

  • ObjectiveBoost sales volume and ensure long-term company sustainability
  • KRDevelop two new client relationships for potential future sales agreements
  • TaskIdentify potential clients aligning with our product/service offerings
  • TaskDevelop and present tailored proposals to identified clients
  • TaskReach out to potential clients, initiate discussions
  • KRImplement cost-saving measures to improve net profit margin by 10%
  • TaskEvaluate and optimize supplier contracts for lower costs
  • TaskOptimize workforce management to reduce overtime payments
  • TaskImplement energy-saving procedures in company operations
  • KRAchieve a 15% increase in sales by expanding our customer base
  • TaskEnhance customer service to improve retention rates
  • TaskDevelop and implement an aggressive marketing strategy
  • TaskIdentify and target new customer demographics

OKRs to boost monthly quote volumes to 4million

  • ObjectiveBoost monthly quote volumes to 4million
  • KRImplement new lead generation strategy to attract 10% more potential customers
  • TaskResearch and identify innovative lead generation tactics relevant to our target market
  • TaskDevelop and launch new marketing campaigns to implement new lead generation strategies
  • TaskTrack, analyze and refine strategy based on lead conversion rates and customer feedback
  • KRIncrease weekly outreach activities by 20% to generate larger quote requests
  • TaskDevelop a weekly plan for increased outreach
  • TaskDedicate an additional hour daily to outreach activities
  • TaskInitiate 20% more cold calls each day
  • KRImprove quote conversion rate to 5% using improved sales techniques
  • TaskMonitor sales calls to identify improvements needed
  • TaskImplement training workshops focused on advanced sales techniques
  • TaskRevise and optimize the sales script

How to write your own Sales Volume OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Sales Volume OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Sales Volume OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Sales Volume OKR templates

We have more templates to help you draft your team goals and OKRs.

Table of contents