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tability.ioWhat are Marketing And Partnerships OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Marketing And Partnerships to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Marketing And Partnerships OKRs examples
You will find in the next section many different Marketing And Partnerships Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to expand brand awareness through social media marketing and influencer collaborations
ObjectiveIncrease brand reach through social media and influencer partnerships
KRIdentify and partner with 5 relevant influencers to promote our brand- KRTrack success metrics, analyze the ROI, and optimize campaigns accordingly
- KRIncrease social media followers by 20% through targeted advertising campaigns
- KRGenerate 50% increase in social media engagement through compelling content
OKRs to enhance outreach with effective marketing strategies and brand visibility
- ObjectiveEnhance outreach with effective marketing strategies and brand visibility
- KRIncrease social media organic engagement by 30%
Encourage audience interaction through quizzes and contests- Develop and share high-quality, relevant content regularly
- Boost posts visibility using suitable hashtags and keywords
- KRSecure 5 new partnerships with relevant businesses for brand cross-promotion
- KRImplement marketing campaign that results in 20% increase in website traffic
- Develop engaging content and visuals for digital marketing materials
- Implement SEO strategy for improved online visibility
- Conduct targeted social media advertising campaigns
OKRs to develop and launch a successful 3rd alternative mediation player for mobile advertising
- ObjectiveDevelop and launch a successful 3rd alternative mediation player for mobile advertising
- KRAchieve a 15% increase in average revenue per user (ARPU) through the mediation player
- KRReduce the player's load time by 25% to enhance user experience
- KRIncrease user adoption of the mediation player by 20% within the target market
- Improve user interface for easier navigation and intuitive user experience
- Offer incentives such as exclusive content or discounts to encourage user adoption
- Conduct user feedback surveys to identify pain points and address user concerns promptly
- Develop targeted marketing campaigns to promote the benefits of using the mediation player
- KREstablish partnerships with at least 5 major mobile advertising platforms for integration opportunities
- Research and identify 5 major mobile advertising platforms suitable for integration opportunities
- Collaborate with legal team to negotiate and finalize partnership agreements with selected platforms
- Coordinate with development team to integrate advertising capabilities of selected platforms into our mobile app
- Initiate contact with selected mobile advertising platforms to discuss partnership opportunities
OKRs to expand and excel in the Spanish Market
- ObjectiveExpand and excel in the Spanish Market
- KRIncrease Spanish market share by 15%
- Develop localized marketing strategies tailored to the Spanish audience
- Improve customer service with bilingual support staff
- Partner with popular Spanish influencers for product promotions
- KRLaunch effective marketing campaigns in at least 5 major Spanish cities
- Develop unique marketing strategies tailored for each city
- Identify top 5 Spanish cities with the largest target market
- Allocate budget for comprehensive marketing campaigns in each city
- KRSecure at least 3 strategic partnerships in Spain
- Identify potential partnership opportunities in Spain
- Negotiate and finalize partnership agreements
- Initiate conversations with selected businesses
OKRs to build strategic partnerships to reach new audiences and drive customer acquisition
- ObjectiveExpand customer acquisition through strategic partnerships
- KRAchieve a 20% increase in revenue from converted partnership leads
- KREstablish 5 new partnerships with relevant brands in our industry
- KRIncrease website traffic by 30% through partnership-driven promotions
- KRGenerate 100 new leads by leveraging partner networks and referrals
OKRs to drive US commercial opportunities expansion
- ObjectiveDrive US commercial opportunities expansion
- KRBoost product awareness via promotional activities to achieve a 15% sales increase
- Organize product-focused events or webinars for potential customers
- Collaborate with influencers for a social media product promotion
- Develop targeted digital advertising campaigns across multiple platforms
- KRIncrease outbound sales contacts by 20% to open new markets
- Develop a more aggressive outbound sales strategy
- Train sales team in advanced outreach techniques
- Identify and analyze potential new markets for our products/services
- KRSecure at least 7 commercial partnerships for enhanced distribution
- Initiate contact and negotiate terms with selected businesses
- Identify and list potential partnerships suitable for our services
- Develop tailored pitches highlighting mutual benefits
OKRs to expand and diversify supporter base
- ObjectiveExpand and diversify supporter base
- KRAcquire 300 supporters from non-traditional demographics by targeted marketing initiatives
- Develop targeted marketing initiatives for these demographics
- Implement marketing initiatives and monitor results
- Identify and research non-traditional demographics to target for support
- KRIncrease social media engagement rates by 20%, gaining new follower types
- Collaborate with influencers attractive to target audiences
- Create engaging content tailored to potential new follower demographics
- Implement regular interactive posts like polls or quizzes
- KRLaunch 2 new partnerships with diverse organizations for co-supporter acquisition
- Identify potential diverse organizations for partnership
- Negotiate terms and finalize partnership agreements
- Draft and send partnership proposals to chosen organizations
OKRs to develop and implement a global lead generation strategy with banks
- ObjectiveDevelop and implement a global lead generation strategy with banks
- KRGenerate 30% increase in quality leads sourced via global banks
- Tailor marketing strategies to target bank-based clienteles
- Develop partnerships with global banking institutions for lead generation
- Improve lead qualification process between banks and our company
- KRSecure 5 partnerships agreements with global banks to facilitate lead generation
- Identify and research potential global bank partners
- Initiate meetings to present partnership proposals
- Develop tailored partnership proposals for each bank
- KRIdentify and engage with 20 potential global banking partners by quarter-end
- Reach out to each bank for initial potential partnership discussion
- Compile a list of 20 potential global banking partners
- Set and maintain follow-up meetings to build relationships
OKRs to develop an engaging and results-driven events strategy
- ObjectiveDevelop an engaging and results-driven events strategy
- KRMeasure and increase participant satisfaction by 25% post-event via surveys
- Create a post-event satisfaction survey for participants
- Implement feedback to improve future events by 25%
- Distribute the survey to all event participants
- KRSecure partnerships with at least 5 industry influencers for event exposure
- Identify relevant industry influencers for partnership
- Draft compelling proposal for potential influencer partnerships
- Follow-up proposal with individual discussions and negotiation
- KRBoost event engagement by 30% through interactive and engaging execution strategies
- Use visual storytelling to captivate attendees' interest
- Adopt gamification methods for interactive participant involvement
- Implement live polls/quizzes to encourage audience participation
How to write your own Marketing And Partnerships OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Marketing And Partnerships OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Marketing And Partnerships OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Marketing And Partnerships OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to improve software development team leadership effectiveness
- OKRs to decrease days payable outstanding for better cash flow management
- OKRs to improve executive productivity and support
- OKRs to successfully execute a dynamic and effective promotional campaign
- OKRs to streamline and improve the hiring reporting processes
- OKRs to increase revenue by optimizing sales strategies and processes