OKR template to expand and diversify supporter base

This marketing OKR template is a strong starting point for teams that need better alignment, clearer priorities, and more disciplined goal tracking.

Use it to turn a business priority into a measurable objective, then review progress weekly so your team can adjust execution before the quarter gets away from you.

Your OKR template

The primary aim of this OKR is to enhance and diversify the supporter base, implementing innovative strategies to include supporters from non-traditional backgrounds. To hit this goal, targeted marketing initiatives are required to acquire 300 new supporters from these formerly untapped demographics.

Another key objective involves better utilising social media and boosting engagement rates by 20%. This should culminate in attracting new follower demographics. There are various initiatives to pursue this target, such as collaborating with influencers popular with these demographics and creating tailored, engaging content for them.

There's also a strong focus on widening the partnerships linked to the organization. Launching at least two new partnerships with diverse organizations aims to facilitate co-supporter acquisition. This will involve identifying potential diverse organizations, negotiating partnership agreements, and sending proposals to selected organizations.

Keeping a vigilant eye on the results of these marketing initiatives is essential to understanding their effectiveness. Monitoring success rates and making necessary adjustments to the approach, if required, will play a crucial role in achieving these diversification targets.

ObjectiveExpand and diversify supporter base
KRAcquire 300 supporters from non-traditional demographics by targeted marketing initiatives
Develop targeted marketing initiatives for these demographics
Implement marketing initiatives and monitor results
Identify and research non-traditional demographics to target for support
KRIncrease social media engagement rates by 20%, gaining new follower types
Collaborate with influencers attractive to target audiences
Create engaging content tailored to potential new follower demographics
Implement regular interactive posts like polls or quizzes
KRLaunch 2 new partnerships with diverse organizations for co-supporter acquisition
Identify potential diverse organizations for partnership
Negotiate terms and finalize partnership agreements
Draft and send partnership proposals to chosen organizations

Use in Tability

Make these OKRs fit your team

Treat this template as a starting point. Keep the outcomes that match your priorities, adjust the targets and deadlines to reflect your baseline, and remove anything your team cannot influence directly.

Adapt the template or create a plan with AI

You can copy this example into Tability and refine it with your team. If you would rather start from your own context, use embedded AI Mode: describe what your team needs to achieve in a simple prompt and Tability will automatically create a structured OKR plan with objectives, measurable outcomes, and initiatives.

Before publishing, review the AI-generated plan with the people responsible for delivering it:

Replace generic outcomes with measures your team can update consistently
Set ambitious but credible targets using current performance as the baseline
Assign an owner to every outcome and agree on what success looks like
Remove duplicate or activity-based key results that do not prove meaningful progress

The best OKR platform for AI-bullish teams

Tability brings AI into the goal-setting and execution workflow instead of treating it as a separate writing assistant.

Fully agentic: use an OKR agent to review plans, suggest improvements, and monitor execution
Embedded AI Mode: create and refine goals without leaving the planning workflow
MCP server: talk to your OKRs from Claude, ChatGPT, and other MCP-compatible LLM clients

You have a plan. Now what?

Publishing the plan is the beginning of the work. Tability gives teams a simple weekly rhythm for updating outcomes, discussing confidence, and acting on problems while there is still time to change the result.

Track progress: collect focused weekly check-ins and sync updates from tools such as Jira, ClickUp, Linear, and Asana
Detect problems early: use confidence, status, and agent monitoring to surface stalled or at-risk outcomes before the end of the quarter
Communicate clearly: share dashboards and reports that explain what changed, where help is needed, and what happens next

Create a free Tability account to turn this template into a plan your team can execute. Still choosing a tool? Use the best OKR software ranking to compare verified pricing, feature coverage, and rollout fit.