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4 OKR examples for Supporter Engagement

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What are Supporter Engagement OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for Supporter Engagement to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Supporter Engagement OKRs examples

You'll find below a list of Objectives and Key Results templates for Supporter Engagement. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to enhance supporter engagement significantly

  • ObjectiveEnhance supporter engagement significantly
  • KRBoost interactions per supporter (comments, likes, shares) by 15%
  • TaskImplement daily engaging, high-quality content for users
  • TaskUtilize user-generated content on our platforms
  • TaskRun competitions to increase audience engagement
  • KRSecure 25% more repeat donations from existing supporters
  • TaskIncrease frequency of fund use reporting to donors
  • TaskImplement a loyalty program with exclusive benefits
  • TaskDevelop personalized communication strategies for existing supporters
  • KRIncrease average monthly active users by 20%
  • TaskDevelop a robust digital marketing strategy for user acquisition
  • TaskImplement a user-friendly interface for improved customer experience
  • TaskPromote user engagement through interactive content and incentives

OKRs to boost engagement levels of current supporters

  • ObjectiveBoost engagement levels of current supporters
  • KRAchieve a 15% response rate increase from our loyalty program members
  • TaskImplement personalized email campaigns targeting loyalty program members
  • TaskProvide simple, streamlined processes for feedback response
  • TaskLaunch exclusive benefits for active program participants
  • KRIncrease monthly supporter interactions by 25%
  • TaskDevelop personalized content for frequent email newsletters
  • TaskOrganize weekly online Q&A sessions
  • TaskImplement meaningful reward program for loyal supports
  • KRLaunch 10 new interactive challenges for supporters participation
  • TaskPlan and execute online promotion strategy
  • TaskDevelop concepts for 10 new interactive challenges
  • TaskCreate content and materials for each challenge

OKRs to boost supporter engagement via effective communication and events

  • ObjectiveBoost supporter engagement via effective communication and events
  • KRRaise event attendee feedback scores by 25% for improved experiences
  • TaskImprove event programming based on collected feedback
  • TaskRegularly update and improve event amenities
  • TaskImplement post-event surveys to gather attendee feedback
  • KRIncrease event frequency by 20% to bolster participation
  • TaskIdentify popular past events suitable for repetition
  • TaskDevelop and implement promotion strategy for new events
  • TaskSecure venues and dates for added events
  • KRGrow open rate for engagement emails by 30%
  • TaskIncorporate personalized content to increase relevance
  • TaskReview and improve subject lines for better initial engagement
  • TaskSegment email list for more targeted messaging

OKRs to broaden supporter base, targeting businesses, churches and schools

  • ObjectiveBroaden supporter base, targeting businesses, churches and schools
  • KREstablish 10 new partnerships with local businesses by quarter end
  • TaskIdentify potential local business partnership opportunities
  • TaskArrange meetings to propose collaborations
  • TaskFinalize and sign partnership agreements
  • KREngage 5 churches in sponsorships or fundraisers for quarterly objectives
  • TaskIdentify and create a list of potential church partners
  • TaskDevelop compelling sponsorship and fundraising proposals
  • TaskArrange meetings to present proposals to church leaders
  • KRImplement 3 new teaching programs in schools, reaching 500+ students
  • TaskIdentify reputable teaching programs suitable for school implementation
  • TaskMonitor and evaluate the programs' effectiveness and reach after implementation
  • TaskCoordinate with schools for program integration and student engagement

How to write your own Supporter Engagement OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Supporter Engagement OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Supporter Engagement OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Supporter Engagement OKR templates

We have more templates to help you draft your team goals and OKRs.

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