Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Advertising OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Advertising. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Advertising OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Advertising OKRs examples
You will find in the next section many different Advertising Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to boost social media impact through paid advertising
ObjectiveBoost social media impact through paid advertising
KRIncrease social media reach by 30%
Implement a consistent posting schedule across all platforms- Invest in targeted social media advertising
- Promote user-generated content and engage actively
- KRAchieve a 15% rise in conversion rate from ad campaigns
- Identify and target high-performing demographics
- Enhance the landing page user experience
- Optimize ad copy based on analytics
- KRImprove engagement rate by 25% across all platforms
- Implement daily unique and engaging posts to boost interactions
- Run weekly virtual competitions with incentives
- Emphasize on personalized customer interactions
OKRs to drive two new revenue streams via food delivery app advertising
- ObjectiveDrive two new revenue streams via food delivery app advertising
- KRCollaborate with top 10 local restaurants for exclusive ad partnerships
- Initiate contact and pitch to targeted restaurants
- Develop pitch for exclusive ad partnership proposal
- Compile list of top 10 local restaurants for partnership
- KRIncrease app ad sales by 20% by introducing fresh ad schemes
- Initiate outreach and sales meetings with prospective clients
- Identify potential new advertisers interested in mobile app marketing
- Develop compelling, innovative ad scheme options
- KRConvert at least 15% of free users to premium subscription by specific campaigns
- Monitor conversion rates and adjust campaigns accordingly
- Develop an engaging premium promotional campaign
- Identify targeted audience who frequently uses free features
OKRs to boost App Downloads
- ObjectiveBoost App Downloads
- KRGarner 500 positive reviews as a result of an effective in-app review and feedback feature
- KRImplement targeted advertising campaign resulting in a 20% increase in app impressions
- Analyze data on a regular basis, make necessary adjustments, and optimize the advertising campaign
- Identify target audience and define key demographics, interests, and behaviors
- Implement tracking mechanisms to monitor app impressions and measure campaign performance
- Develop compelling ad creatives with persuasive messaging and visually appealing designs
- KRIncrease app store rating by 0.5 stars through improved user experience and bug fixes
- KRAchieve a 30% conversion rate from app store page views to downloads through optimization tactics
OKRs to increase paid advertising conversions by 20%
- ObjectiveBoost paid advertisement conversions by improving campaign performance
- KRReach target audience more effectively with improved targeting parameters
- Conduct market research to determine audience characteristics
- Implement A/B testing to optimize targeting parameters
- Monitor analytics and adjust targeting parameters as necessary
- Refine targeting parameters based on market research findings
- KRIncrease click-through rate by 10%
- KRDecrease cost per click by 15%
- Try new ad copy and test performance
- Target specific demographics and locations to increase relevance
- Increase bid adjustments for higher performing keywords
- Improve ad relevance and quality score
- KRImplement A/B test strategy to optimize landing page for better conversion rate
- Split traffic evenly between variations
- Analyze data to determine the winning variation
- Develop variations of landing page
- Define key performance indicators
OKRs to enhance ad performance with 10% higher CTR
- ObjectiveIncrease ad CTR by 10%
- KRImplement 2 new ad targeting options
- Consult with marketing team to determine feasibility and potential impact
- Research industry trends and identify two new ad targeting options
- Roll out second option to target audience and monitor engagement metrics
- Implement and test first option, adjusting as needed for optimal performance
- KRAdjust bidding strategy for higher ad placement
- Increase CPC bids for targeted keywords
- Monitor competitor bids and adjust bidding strategy accordingly
- Review impression share and increase bids for low share
- Test different ad formats and adjust bids based on performance
- KRConduct 3 A/B tests on ad copy
- Create two versions of ad copy with one variable changed
- Identify variables to test in ad copy
- Analyze data and make data-driven decision on ad copy
- Implement A/B test and collect relevant data
- KRIncrease ad relevance score by 2 points
- Utilize more relevant ad copy and messaging
- Improve targeting parameters for better audience matching
- Monitor and adjust ad frequency to prevent ad fatigue
- Focus on high-quality landing pages
OKRs to expand reach through paid advertising with 30% more impressions
- ObjectiveIncrease reach through paid advertising
- KRImprove click-through rate by 10%
- KRIncrease ad spend by 20%
- Identify ad campaigns with highest ROI
- Optimize ad targeting and messaging
- Expand ad reach through new platforms or channels
- Increase bid amounts for top-performing campaigns
- KREvaluate campaign performance and adjust strategy accordingly
- Implement changes and continue to monitor results
- Identify successful campaigns and tactics
- Review data from analytics and social media platforms
- Adjust targeting, messaging, and budget based on performance
- KRTest and optimize targeting for better results
- Conduct A/B testing to determine most effective targeting strategy
- Utilize data to adjust targeting for underperforming segments
- Analyze demographics and interests of current audience
- Continuously monitor and refine targeting approach for maximum impact
OKRs to develop and launch a successful 3rd alternative mediation player for mobile advertising
- ObjectiveDevelop and launch a successful 3rd alternative mediation player for mobile advertising
- KRAchieve a 15% increase in average revenue per user (ARPU) through the mediation player
- KRReduce the player's load time by 25% to enhance user experience
- KRIncrease user adoption of the mediation player by 20% within the target market
- Improve user interface for easier navigation and intuitive user experience
- Offer incentives such as exclusive content or discounts to encourage user adoption
- Conduct user feedback surveys to identify pain points and address user concerns promptly
- Develop targeted marketing campaigns to promote the benefits of using the mediation player
- KREstablish partnerships with at least 5 major mobile advertising platforms for integration opportunities
- Research and identify 5 major mobile advertising platforms suitable for integration opportunities
- Collaborate with legal team to negotiate and finalize partnership agreements with selected platforms
- Coordinate with development team to integrate advertising capabilities of selected platforms into our mobile app
- Initiate contact with selected mobile advertising platforms to discuss partnership opportunities
OKRs to enhance tracking and reporting of ads and website engagement using automation
- ObjectiveEnhance tracking and reporting of ads and website engagement using automation
- KRImplement an automated tracking system for ads across all platforms achieving 100% coverage
- Integrate the software across all advertising platforms
- Train the marketing team on using the selected software
- Research and select suitable automated ad tracking software
- KREnsure 100% accuracy in automated ad and engagement statistics reporting
- Implement meticulous tracking codes in each ad
- Regularly audit and debug the automated system
- Develop a rigorous data verification process
- KRIncrease automated website engagement reports by 30% for better insights
- Implement improved tracking systems within the website
- Develop detailed, comprehensive engagement reports
- Optimize existing automation processes for efficiency
OKRs to boost overall brand visibility
- ObjectiveBoost overall brand visibility
- KRLaunch 2 advertising campaigns to boost customer engagement by 50%
- Implement campaigns across chosen digital platforms
- Monitor and analyze campaign performance regularly
- Develop two creative, targeted advertising campaigns
- KRIncrease social media followers by 30% to widen online presence
- Generate engaging content regularly to foster audience interaction
- Utilize hashtags effectively to increase discoverability
- Collaborate with influencers to expand reach
- KRFacilitate 3 strategic partnerships for cross promotions enhancing reach by 20%
- Identify potential partners that align with the company's market and values
- Negotiate and finalize partnership agreements and launch campaigns
- Initiate discussions with these partners about cross-promotion opportunities
OKRs to restore and increase OBDeleven page audience
- ObjectiveRestore and increase OBDeleven page audience
- KRAchieve a 25% recovery of the previous OBDeleven page's audience
- Create engaging email campaigns for previous audience
- Improve content relevance on the OBDeleven page
- Target retargeting ads towards previous OBDeleven page visitors
- KRHeighten engagement rate by 20% through interactive content and user participation
- Promote user-generated content through contests
- Develop interactive content like polls, quizzes, and surveys
- Implement a rewards system for user participation
- KRDraw in a 15% increase in new followers on the revived OBDeleven page
- Implement a targeted social media advertising campaign
- Develop engaging content relevant to OBDeleven products and services
- Encourage existing followers to share posts
Advertising OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
Your quarterly OKRs should be tracked weekly if you want to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, you can move to Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Advertising OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance delivery excellence through supporting responsible projects
- OKRs to enhance performance of clients' paid campaigns
- OKRs to promote and cultivate a diverse and inclusive workplace culture
- OKRs to increase operational efficiency significantly
- OKRs to enhance organization skills for efficient billing management
- OKRs to produce and publish an engaging interactive book