OKR template to increase paid advertising conversions by 20%

Tability Templates · Published over 1 year ago

Your OKR template

Our goal for this quarter is to increase paid advertising conversions by 20%. We believe that by optimizing our ad targeting and improving messaging, we can increase the number of customers that convert from clicking on our ads. This will ultimately drive more revenue for the company and help us reach our overall growth goals.

ObjectiveBoost paid advertisement conversions by improving campaign performance
KRReach target audience more effectively with improved targeting parameters
Conduct market research to determine audience characteristics
Implement A/B testing to optimize targeting parameters
Monitor analytics and adjust targeting parameters as necessary
Refine targeting parameters based on market research findings
KRIncrease click-through rate by 10%
KRDecrease cost per click by 15%
Try new ad copy and test performance
Target specific demographics and locations to increase relevance
Increase bid adjustments for higher performing keywords
Improve ad relevance and quality score
KRImplement A/B test strategy to optimize landing page for better conversion rate
Split traffic evenly between variations
Analyze data to determine the winning variation
Develop variations of landing page
Define key performance indicators

Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

Use AI to draft a complete set of OKRs in seconds
Connect your OKRs and team goals to your project
Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Now, just click on Import from text and let the magic happen.

Once your example is in the plan editor, you will be able to:

Edit the objectives, key results, and tasks
Click on the target 0 → 100% to set better target
Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

10+ built-in dashboards to visualise progress on your goals
Weekly reminders, data connectors, and smart notifications
9 views to map OKRs to strategic projects
Strategy map to align teams at scale