OKR template to increase installs from Atlassian Marketplace

This marketing OKR template is a strong starting point for teams that need better alignment, clearer priorities, and more disciplined goal tracking.

Use it to turn a business priority into a measurable objective, then review progress weekly so your team can adjust execution before the quarter gets away from you.

Your OKR template

This OKR aims to increase the number of installations from the Atlassian Marketplace. It seeks to achieve a 15% conversion rate of page visits to app installs. Steps to achieve this include enhancing app visibility using keyword optimization, providing discounts as incentives for app installs, and improving the user's experience to ensure seamless app installation.

To further boost visibility, a 20% increase in marketing campaigns is also targeted under this OKR. Aides to achieve this increase include the allocation of additional resources for an expanded campaign effort, the execution, monitoring, and adjustment of the new marketing strategy, and developing a new plan that demands a 20% increase in the current marketing campaigns.

This OKR also sets the bar high as it aims to improve the app rating to 4.5 stars. Measures to be taken towards this improvement include an upgrade in the response time and quality of customer support services, encouraging satisfied customers to leave positive reviews, and regularly updating the app to fix bugs and improve performance.

By employing this OKR, the company is set to not only enhance visibility and increase installs but also improve the rating to attract more users. The approach involves a three-pronged strategy that targets app visibility, marketing campaign expansion, and app quality improvement.

ObjectiveIncrease installs from Atlassian Marketplace
KRAchieve a 15% conversion rate of Marketplace page visits to app installs
Enhance app visibility with keyword optimization and appealing descriptions
Implement incentives like discounts for app installs
Improve user experience for seamless app installation
KRIncrease monthly marketing campaigns by 20% to boost visibility
Allocate additional resources for expanded campaign efforts
Implement, monitor and adjust the new marketing strategy
Develop a 20% increase plan for current marketing campaigns
KRImprove app rating to 4.5 stars via enhanced user support and app updates
Improve response time and quality of customer support services
Ask satisfied customers to leave positive reviews
Regularly update app to fix bugs and improve performance

Use in Tability

Make these OKRs fit your team

Treat this template as a starting point. Keep the outcomes that match your priorities, adjust the targets and deadlines to reflect your baseline, and remove anything your team cannot influence directly.

Adapt the template or create a plan with AI

You can copy this example into Tability and refine it with your team. If you would rather start from your own context, use embedded AI Mode: describe what your team needs to achieve in a simple prompt and Tability will automatically create a structured OKR plan with objectives, measurable outcomes, and initiatives.

Before publishing, review the AI-generated plan with the people responsible for delivering it:

Replace generic outcomes with measures your team can update consistently
Set ambitious but credible targets using current performance as the baseline
Assign an owner to every outcome and agree on what success looks like
Remove duplicate or activity-based key results that do not prove meaningful progress

The best OKR platform for AI-bullish teams

Tability brings AI into the goal-setting and execution workflow instead of treating it as a separate writing assistant.

Fully agentic: use an OKR agent to review plans, suggest improvements, and monitor execution
Embedded AI Mode: create and refine goals without leaving the planning workflow
MCP server: talk to your OKRs from Claude, ChatGPT, and other MCP-compatible LLM clients

You have a plan. Now what?

Publishing the plan is the beginning of the work. Tability gives teams a simple weekly rhythm for updating outcomes, discussing confidence, and acting on problems while there is still time to change the result.

Track progress: collect focused weekly check-ins and sync updates from tools such as Jira, ClickUp, Linear, and Asana
Detect problems early: use confidence, status, and agent monitoring to surface stalled or at-risk outcomes before the end of the quarter
Communicate clearly: share dashboards and reports that explain what changed, where help is needed, and what happens next

Create a free Tability account to turn this template into a plan your team can execute. Still choosing a tool? Use the best OKR software ranking to compare verified pricing, feature coverage, and rollout fit.