OKR template to increase installs from Atlassian Marketplace

This marketing OKR template is a strong starting point for teams that need better alignment, clearer priorities, and more disciplined goal tracking.

Use it to turn a business priority into a measurable objective, then review progress weekly so your team can adjust execution before the quarter gets away from you.

Your OKR template

This OKR aims to increase the number of installations from the Atlassian Marketplace. It seeks to achieve a 15% conversion rate of page visits to app installs. Steps to achieve this include enhancing app visibility using keyword optimization, providing discounts as incentives for app installs, and improving the user's experience to ensure seamless app installation.

To further boost visibility, a 20% increase in marketing campaigns is also targeted under this OKR. Aides to achieve this increase include the allocation of additional resources for an expanded campaign effort, the execution, monitoring, and adjustment of the new marketing strategy, and developing a new plan that demands a 20% increase in the current marketing campaigns.

This OKR also sets the bar high as it aims to improve the app rating to 4.5 stars. Measures to be taken towards this improvement include an upgrade in the response time and quality of customer support services, encouraging satisfied customers to leave positive reviews, and regularly updating the app to fix bugs and improve performance.

By employing this OKR, the company is set to not only enhance visibility and increase installs but also improve the rating to attract more users. The approach involves a three-pronged strategy that targets app visibility, marketing campaign expansion, and app quality improvement.

ObjectiveIncrease installs from Atlassian Marketplace
KRAchieve a 15% conversion rate of Marketplace page visits to app installs
Enhance app visibility with keyword optimization and appealing descriptions
Implement incentives like discounts for app installs
Improve user experience for seamless app installation
KRIncrease monthly marketing campaigns by 20% to boost visibility
Allocate additional resources for expanded campaign efforts
Implement, monitor and adjust the new marketing strategy
Develop a 20% increase plan for current marketing campaigns
KRImprove app rating to 4.5 stars via enhanced user support and app updates
Improve response time and quality of customer support services
Ask satisfied customers to leave positive reviews
Regularly update app to fix bugs and improve performance

Use in Tability

Tability: the best OKR software for results-driven teams

OKRs should be tracked weekly to be effective, and Tability is the perfect tool for that.

Tability is the best OKR software that embraces modern principles to help teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

Get an OKR agent that can review existing OKRs, suggest improvements, and monitor execution
Connect your OKRs and team goals to Jira, ClickUp, Linear, Asana, and more
Automate reporting with integrations and built-in dashboard

You can import OKRs in seconds with the magic importer, and start executing your goals in no time.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Now, just click on Import from text and let the magic happen.

Once your example is in the plan editor, you will be able to:

Edit the objectives, key results, and tasks
Click on the target 0 → 100% to set better target
Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

10+ built-in dashboards to visualise progress on your goals
Weekly reminders, data connectors, and smart notifications
9 views to map OKRs to strategic projects
Strategy map to align teams at scale