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OKR template to increase installs from Atlassian Marketplace

public-lib · Published 6 months ago

Your OKR template

This OKR aims to increase the number of installations from the Atlassian Marketplace. It seeks to achieve a 15% conversion rate of page visits to app installs. Steps to achieve this include enhancing app visibility using keyword optimization, providing discounts as incentives for app installs, and improving the user's experience to ensure seamless app installation.

To further boost visibility, a 20% increase in marketing campaigns is also targeted under this OKR. Aides to achieve this increase include the allocation of additional resources for an expanded campaign effort, the execution, monitoring, and adjustment of the new marketing strategy, and developing a new plan that demands a 20% increase in the current marketing campaigns.

This OKR also sets the bar high as it aims to improve the app rating to 4.5 stars. Measures to be taken towards this improvement include an upgrade in the response time and quality of customer support services, encouraging satisfied customers to leave positive reviews, and regularly updating the app to fix bugs and improve performance.

By employing this OKR, the company is set to not only enhance visibility and increase installs but also improve the rating to attract more users. The approach involves a three-pronged strategy that targets app visibility, marketing campaign expansion, and app quality improvement.
  • ObjectiveObjectiveIncrease installs from Atlassian Marketplace
  • Key ResultKRAchieve a 15% conversion rate of Marketplace page visits to app installs
  • TaskEnhance app visibility with keyword optimization and appealing descriptions
  • TaskImplement incentives like discounts for app installs
  • TaskImprove user experience for seamless app installation
  • Key ResultKRIncrease monthly marketing campaigns by 20% to boost visibility
  • TaskAllocate additional resources for expanded campaign efforts
  • TaskImplement, monitor and adjust the new marketing strategy
  • TaskDevelop a 20% increase plan for current marketing campaigns
  • Key ResultKRImprove app rating to 4.5 stars via enhanced user support and app updates
  • TaskImprove response time and quality of customer support services
  • TaskAsk satisfied customers to leave positive reviews
  • TaskRegularly update app to fix bugs and improve performance
Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

  • Use AI to draft a complete set of OKRs in seconds
  • Connect your OKRs and team goals to your project
  • Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Tability Import Options

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Copy from the template

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Importing from text

Now, just click on Import from text and let the magic happen.

Tability editor with imported content

Once your example is in the plan editor, you will be able to:

  • Edit the objectives, key results, and tasks
  • Click on the target 0 → 100% to set better target
  • Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

Publish import

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

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