Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Digital Subscription OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Digital Subscription to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Digital Subscription OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
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Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Digital Subscription OKRs examples
You'll find below a list of Objectives and Key Results templates for Digital Subscription. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to boost our digital subscription numbers
ObjectiveBoost our digital subscription numbers
KRReduce subscription churn rate by 5% by enhancing user experience and satisfaction
Implement regular feedback mechanism to understand user satisfaction
Enhance customer support for quicker issue resolution
Develop personalized content to cater to user preferences and interests
KRConvert 10% of website visitors into digital subscription sign-ups
Improve site UX for easy signup process
Implement engaging pop-ups for subscription sign-ups
Offer exclusive content to digital subscribers
KRIncrease website traffic by 20% through targeted marketing tactics
Launch targeted social media ad campaigns
Identify and utilize keywords relevant to target audience
Implement Search Engine Optimization techniques
OKRs to increase online community subscriptions for startups
ObjectiveIncrease online community subscriptions for startups
KRAchieve a 20% increase in the overall number of startups subscribed
Offer incentives or discounts to existing customers for referring new startups to subscribe
Improve and optimize the onboarding process to increase conversion rates for new subscriptions
Develop and implement targeted marketing campaigns to attract new startup subscribers
Conduct market research to identify potential target audience for startup subscriptions
KRIncrease user engagement by 15% to encourage startups to stay subscribed
Improve onboarding experience with a guided tutorial showcasing key features
Provide regular surveys or feedback forms to gather insights on user needs and preferences
Send personalized emails with helpful tips and success stories to inspire startups
Create an online community for startups to share experiences and network with peers
KRGenerate 50% more leads through targeted marketing campaigns
Implement lead nurturing campaigns using email marketing automation to engage and convert leads
Optimize landing pages with clear call-to-actions and forms to capture leads effectively
Identify target audience demographics and develop personalized marketing messages for each segment
Analyze campaign performance data regularly to identify areas of improvement and adjust strategies
KRImprove website conversion rate by 10% to attract more startups
Utilize remarketing strategies to re-engage with potential startup customers and drive conversions
Implement A/B testing for different call-to-action buttons and optimize based on performance
Optimize landing page design and content to increase user engagement and conversion
Enhance website loading speed to reduce bounce rate and improve user experience
Digital Subscription OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
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The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Digital Subscription OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to boost finance operations to increase brand visibility and market influence
OKRs to enhance incident identification and reporting for better operational transparency
OKRs to enhance customer retention to affirm product-market fit
OKRs to implement a laboratory procedure mentorship program
OKRs to complete the first draft of the book
OKRs to master decoding CVVC and two-syllable words